Media choice by Region

North
Primary Focus: TV -Association with integration on big shows/FCT buys on big shows
Secondary Focus: OTT platforms & Outdoor
TN
Primary Focus: TV –High reach channels with integrations & associations
Secondary Focus: OTT platforms & Cinemas
Ker
Primary Focus: TV –High reach channels with integrations & associations
Secondary Focus: OTT, Cinemas & Radio Activations
Kar
Primary Focus: TV –High reach channels with integrations & associations
Secondary Focus: Cinemas & Outdoor (based on markets)
East
Primary Focus: TV -Local channels and cable
Secondary Focus: Cinemas & Papers/OOH (based on markets)
AP/TG/ODI
Primary Focus: TV –Integrations & associations
Secondary Focus: Cinemas

P1
P2
P3
Media choice by Region
North
Primary Focus: TV -Association with integration on big shows/FCT buys on big
shows
Secondary Focus: OTT platforms & Outdoor
TN
Primary Focus: TV –High reach channels with integrations & associations
Secondary Focus: OTT platforms & Cinemas
Ker
Primary Focus: TV –High reach channels with integrations & associations
Secondary Focus: OTT, Cinemas & Radio Activations
Kar
Primary Focus: TV –High reach channels with integrations & associations
Secondary Focus: Cinemas & Outdoor (based on markets)
East
Primary Focus: TV -Local channels and cable
Secondary Focus: Cinemas & Papers/OOH (based on markets)
AP/TG/ODI
Primary Focus: TV –Integrations & associations
Secondary Focus: Cinemas

P1
P2

P3

Unibic is looking at strengthening its position in North India

while not overlooking its primary south markets
Aiming to bite off a 10% market share in the Cookie segment
over the next 12-18 months
Planning to launch products under cracker and cream category
which will help us play a larger role in the biscuit market
Reach half a million outlets in India in the next couple of
years

What for the next 5 years?