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Logistics and International Marketing

Market study export shingles to Peru

Presented by:

Álvarez Moreno Jenny Marcela Code 1621024122

Delgado García Jhonnathan Steven Code 1611022770

Montañez Herrera Julio Cesar Code 0422029004

Arévalo Peña Henry Orlando Code 1811982534

Vásquez Rojas Jimmy Julián Code 1621022938

Tutor:

Balzan Alexander

Polytechnic Gran Colombian University Institution

Undergraduate Program

March 2020
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Content

Introduction..................................................................................................................................3

Product Type................................................................................................................................4

Destination country......................................................................................................................4

Brand proposal.............................................................................................................................4

Value:.......................................................................................................................................4

Price: ........................................................................................................................................5

Brand Name:............................................................................................................................5

Justification of the chosen product and country based on market studies. ..................................5

Market Growth: .......................................................................................................................5

International Agreement: .........................................................................................................6

Niche Market: ..........................................................................................................................6

Bibliography ................................................................................................................................8
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Introduction

The growth of global trade in goods and services, innovation and proposals in free trade
agreements, pressure from customers for quality goods, the evolution of communications and
competition.

This research work is carried out in order to search for the natural products market which has
been establishing for the last decades in the manufacturing applications of environmentally
friendly products, which generates an increase in terms of quality standards. and its continuous
improvement in laboratory practices with natural fibers. For this reason, Colombia intervenes in
the investigation on the use of the resources evidenced in areas of the country for the generation
of new ideas, and thus generate commercialization with its products taking into account the
required characteristics, by foreign companies.

They are characterized by being renewable and also biodegradable, generating a low
environmental impact, they have low costs compared to other fibers such as fiberglass, which is
the most widely used in the industry, for having a low weight, they have properties as thermal
insulators and also acoustic and evidence high resistance to impact and tension.
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Product Type

Figure 1. Polyester tile reinforced with fiberglass

Polyester shingles reinforced with fiberglass has great advantages in the Colombian national

market; the combination of these raw materials allows to obtain a translucent product which

results in significant energy savings also provides great safety on the roofs of the buildings since

they can work in challenging conditions such as Strong winds, corrosion, high strength and

require minimal maintenance.

Destination country.

This research has focused on conducting market research for the export of shingles to the

country of Peru.

Brand proposal.

Value:

Ultra-strong tile with the lowest weight on the market.

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The shingle in addition to the benefits it offers itself for its components, currently on the

market is the lightest and strongest shingle, where its minimum thickness offers better handling

in the installation, greater translucency, and better appearance in the finishes of the Works. In

addition, offering an extended guarantee of which is commonly offered by a tile of the same

components in the market.

Our customers will have an instructor who will help you to strengthen the knowledge of the

installation of the product and its best maintenance, to extend the time of use of the product in the

best conditions to the personnel of the work.

Price:

Pack of 10 units of measures 6 x 1 Mts: 4139.51 Peruvian soles

Brand Name:

Pe Leader

The name is constituted to generate market positioning, where it denotes leadership in the

product category and its PE idiom, belonging to the Peruvian dialect allows the brand to consider

it as its own and of greater commitment.

Justification of the chosen product and country based on market studies.

Market Growth:

According to an article of the Peruvian News Agency of January 15, 2019, Peru has a positive

variation in growth in the construction sector of 6.7% being the third consecutive year with

favorable figures.
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International Agreement:

The currently existing Andean Community (CAN) International Agreement where its member

countries are Bolivia, Colombia, Ecuador and Peru allows the tariff heading of fibreglass-

reinforced polyester tiles (3921909000) to have a tariff 0% tariff where it normally has a 10% fee

to enter the country of Peru.

Niche Market:

Our focus is on the participation and specification of relevant projects such as, colleges,

universities, hospitals, greenhouses, airports, etc., the characteristics in the manufacture of the

product allows to adapt to different scenarios it represents significant savings in terms of light

transmission at the different points where you install the product.

The Peruvian market is currently booming due to its significant advances in the construction

sector, for example, in September 2019, Peru was developing the following buildings, according

to Tops Magic ( 2019):

1. Line two of the basic Metro network between Lima and Callao where 5 stations will be

built to pick up passengers.

2. Expansion of Jorge Chavez airport where a new terminal with a second runway will be

built

3. Mall Aventura Chiclayo, Sera the largest shopping center in central Peru with an area of

49,000 hectares.

4. Insignia Building: It will be a new building of the university San Ignacio el Hoyola with

and an area of 1,600 m2.

5. New Lima, will be a new city in concept of a new technological and sustainable concept,

currently being built has 2,500 properties

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6. Mall Plaza Comas, will be the first shopping center made in Peru with innovative

appearance in sustainable solutions where Peru is expected to continue to make

investments of this scope.

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Bibliography

DANE. (2019). Económic Indicators . Retrieved from:

https://www.dane.gov.co/index.php/indicadores-economicos

Portfolio. (2019). Colombian economic would grow below 3% in 2019. Recovered from

https://www.portafolio.co/economia/proyecciones-crecimiento-colombia-531855

Colombia Presidency. (2019). Colombia and Peru have a relationship that a has strengthened

over the years: President Duque. Recovered from:

https://id.presidencia.gov.co/Paginas/prensa/2019/190527-Colombia-y-Peru-tienen-una-

relacion-que-se-ha-fortalecido-a-traves-de-los-anios-Presidente-Duque.aspx

Tops Magic. (2019). Building Developments in Peru | September 2019. Recovered from:

https://www.youtube.com/watch?v=8qlHIMT11Bg