I am a student and i don't have any source of income.

i have done my bachelors in hotel

management and i aspire to become an entrepreneur and do some thing on my own in the
hospitality industry.To convert my aspirations into reality i believe this course would equip me with
very crucial knowledge on marketing which would help me make more informed decisions.it would
also give very useful and essential knowledge about economics which is a very relevant and
important subject for individual from all backgrounds as it is a part of everyday life it would help me
to develop the skills necessary understanding the market which is very important for business .this
course would aslo to me learn new skills which would make me more employable in perspective of
employers and would be of tangiable benefits to me in personal and professional life.in personal life
too it would help me make more rational decision pertaining to spending and investing.

this course will add value to my 2years mba education.more ever ,the certificate adds great value to
my resume and iam quite sure that it will take my curriculum to whole new level

my parents are fully funding my college expenses which are quite expensive for us.Has a responsible
daughter , i don't want to over burden my parents for by taking a loan to pay for my courses
parents can help only to certain extent and no the value of the money and the hurdles and
difficulties one has to facing earning them.i would be much great full if the committee empathize
my situation.

owing manner:

1. Calculate the distances and time between the locations mentioned on the tracking
statement.

2. Identify the role that each leg of the journey plays (e.g. pick-up, line haul, delivery, etc.).

3. Identify the mode of transportation that is likely used.

4. Explain the routing between origin and destination (e.g. how much of a straight line
between origin and destination).

5. Analyze the efficiency of the routing (e.g. why the company likely chose this routing).

FedEx Example:

Date/Time Activity Location

Wednesday
10:04 am Shipment information sent to FedEx
4:00 pm Picked up ROGERS, MN
5:54 pm Arrived at FedEx location ROGERS, MN

Thursday
1:37 am Left FedEx origin facility ROGERS, MN

Sunday
3:47 pm Arrived at FedEx location HAGERSTOWN, MD
9:34 pm Departed FedEx location HAGERSTOWN, MD
Monday
4:52 am At local FedEx facility NORTH WALES, PA
7:30 am On FedEx vehicle for delivery NORTH WALES, PA
1:56 pm Delivered VALLEY FORGE, PA

Question 1
ROGERS, MN to HAGERSTOWN, MD (1061 miles & 3 days 14 hours 10 minutes)
HAGERSTOWN, MD to NORTH WALES, PA (180,6 miles & 7 hours 18 minutes)
NORTH WALES, PA to VALLEY FORGE, PA (16,6 miles & 6 hours 26 minutes)
ROGERS, MN to NORTH WALES, PA (1185 miles & unknown)

Question 2
Wednesday 10:04 am to Wednesday 4:00 pm [Role: Pick Up]
Wednesday 4:00 pm to Wednesday 5:54 pm [Role: Delivery]
Thursday 1:37 am to Sunday 3:47 pm [Role: Line haul]
Sunday 9:34 pm to Monday 4:52 am [Role: Line haul]
Monday 7:30 am to Monday 1:56 pm [Role: Delivery] 

Question 3
Wednesday 10:04 am to Wednesday 4:00 pm [Mode: Motor Freight (delivery vans)] 
Wednesday 4:00 pm to Wednesday 5:54 pm [Mode: Motor Freight (delivery vans)] 
Thursday 1:37 am to Sunday 3:47 pm [Mode: Inter modal (rail)] 
Sunday 9:34 pm to Monday 4:52 am [Mode: Air Freight (air plane)]
Monday 7:30 am to Monday 1:56 pm [Mode: Motor Freight (delivery vans)] 

Question 4
Total distance is 1258.2 miles. It is not a straight line. This route is not exactly a straight line. It
moved South to Hagerstown in Maryland and moved up North a little bit to North Wales, PA.

Question 5
The company chose this routing as it is within the same country. They also chose this route
based on their agreement with the customer, the type of goods being shipped and also the price
of transportation. In addition, the route chosen have saved time and cost for FedEx. 

RUBRIC

Did the learner submit a complete analysis of a transportation tracking statement? Please pick
the option that most closely reflects the completeness of the task.

0 pts
No, the learner did not submit anything.

1 pt
The learner submitted a tracking statement.

2 pts
The learner submitted a tracking statement and calculated the distances between the locations.

3 pts
The learner submitted a tracking statement, calculated the distances and times between
locations, and identified the possible mode of transportation.

4 pts
The learner submitted a tracking statement, calculated the distances and times between
locations, identified the possible mode of transportation, and provided an explanation to the
routing between origin and destination.

5 pts
The learner submitted a tracking statement, calculated the distances and times between
locations, identified the possible mode of transportation, provided an explanation to the routing
between origin and destination, and commented on the overall efficiency of the routing.

PROMPT

Please provide the peer reviewers with any areas where you had difficulty completing the
assignment. We will ask them to give you ideas on how to overcome these challenges.

Analyzing the route of eff

s according to my ken i have readjust the layout which could properly go as per my thinking.
Such as put the inbound door deck and the outdoor door deck in a separate areas so it easy to
move, also the packaging and the sorting are in the same area is through which the work could
be done more in a speed, also the misc is also stored in the different area not like the previous
one where it was in the middle of no where .

MY DESIGN IS USEFULL BECAUSE , ALL THE PARTS OF WAREHOUSE IS ARRANGED IS

SYSTEMICALLY MANNER THAT WILL MAKE WORK EASIER AND FAST
threadless could enhance its co-creation strategy by providing loyalty points to all the customers
who are sharing their ideas at the submitting stage. These points they can redeem while making
a purchase for any t-shirt from Threadless. Also, as the T-Shirt’s represent great many causes,
company can advertise that certain profit will go for environment or animal protection. This will
create a goodwill among customers for today’s time and age, everyone specially youngsters
wants to associate with a strong motive.

3 Marketing Tactics can be considered: 

1. PRODUCT

- Focus on the quality together with distinctive features of shirts at a competitive price. To do this
the company has to achieve a suitable economy of scale, which means producing in large
quantities of standard plain shirts to achieve competitive market price but maintaining the quality
of garment production and offer various printing logos on the shirts.

- The company should promote more the community contributions (users’ submissions) as the
initial stage of its business to re-build its “for community” characteristics. However, it should
increase the acceptance rate of the submissions which means there would be more shirt choices
in its platform.

2. PRICE

Based on the product tactic ideas, the company can offer the standard price of the plain T-shirt
(without a printed logo on the top). And then the customer can choose different logo designs to
print the top. The price of the printing is up to the ordered quantity by customers.

For example:

Plain T-shirt: 10$/item

Printing: 5 logo design available like A, B, C, D, E, F to choose from

If there are 20 orders for logo A, the price is 10 $/ printing

If 50 orders, the price is 5 $/ printing

In the end, the company can offer competitive prices (as users can see how the price changes
among the small and large quantity of orders, as well as control the production of the qualified
garment and allow more community designs to appear on the Threadless offerings.

3. PROMOTION

It is important that the company actively promote its brand and the co-creation concept in many
social networks to attract customers.

There 2 types of audience the company need to promote communications: 

Firstly, they are the consumers who may not submit the design but have the power to rate and
choose their favorite shirts from other artists. The communication is to engage more active users’
participation in the voting process. A reward for voting can be considered. For example, if the
logo design voted by a user is among the top 10 chosen to be printed on the standard plain shirt,
the user can have a discount to buy the product the vote.

According to Racked, the initial audience of the Threadless has still appreciated the company's
previous legend and the quality of the products. The company must keep communication with
this community. However, the company should outsource suitable designs for this “older
generation” compared to Gen Z and focus on the product quality as discussed on the Product
tactics. 

The designer community: Promoting not only professional but also amateur designers to
participate in the co-creation process. Setting up a strong artist consultancy team to support the
designers in the early stage of the design proposal, in which the company suggests the standard
plain shirts to the artist community and crowd-source for the logo ideas on top. The company will
function as a bridge to collect community comments for an idea proposal and then collaborate
with the artists to adjust the design to fit with customers’ tastes. This prevents the waste of efforts
from the artists when they spend their whole time designing the shirt but then being rejected.
This also helps reduce the efforts and cost of Threadless to select only some designs from a
large pool of submissions.

- Historically Accurate Rome2- SKYLINE Hambur3- Ghost TrainTask

2Respond to the question: How did this experience make you feel about LEGO in
general? Please do not exceed 300 words.It's been a great experience knowing
that a huge company like Lego doesn't deal with this as it's only for money or
profit but it's more of encouraging people to create and build and to bring outtheir
creative skills and also how Lego interacts and values their online customers.Task
3Respond to the question: What type of co-creation (i.e., submitting, designing,
tinkering, collaborating) is LEGO employing through this platform? Explain
your choice. Please do not exceed 200 words for this task.In my opinion, I
believe that Lego uses the 4 types of co-creation with its ''ideas'' platform
allowing customers to be directly involved in the invention of its products. Ideas

asks Lego fans

Historically Accurate Rome2- SKYLINE Hambur3- Ghost TrainTask 2Respond to the question:
How did this experience make you feel about LEGO in general? Please do not exceed 300
words.It's been a great experience knowing that a huge company like Lego doesn't deal with this
as it's only for money or profit but it's more of encouraging people to create and build and to bring
outtheir creative skills and also how Lego interacts and values their online customers.Task
3Respond to the question: What type of co-creation (i.e., submitting, designing, tinkering,
collaborating) is LEGO employing through this platform? Explain your choice. Please do not
exceed 200 words for this task.In my opinion, I believe that Lego uses the 4 types of co-creation
with its ''ideas'' platform allowing customers to be directly involved in the invention of its products.
Ideas asks Lego fans 1.Historically Accurate Rome
2- SKYLINE Hambur
3- Ghost Train

PROMPT

Task 2

How did this Co-Creation platform make you feel about Lego in general?

Please do not exceed 300 words.

It's been a great experience knowing that a huge company like Lego doesn't deal with this as it's
only for money or profit but it's more of encouraging people to create and build and to bring
outtheir creative skills and also how Lego interacts and values their online customers.

PROMPT

Task 3

What type of Co-Creation (collaborating, tinkering, co-designing, submitting) is LEGO using in

this platform?

Please do not exceed 200 words for this task.

I believe that Lego uses the 4 types of co-creation with its ''ideas'' platform allowing customers to
be directly involved in the invention of its products. Ideas asks Lego fans

PROMPT

Task 4

What is Lego's broader strategy? What is the goal of this initiative?

Please do not exceed 300 words for this task.

The new vision was to rebuild the company’s brand identity as a creative toy-manufacturing
enterprise. In this strategy, the marketing department was asked to provide a wider vision of
innovation and creativity in the product development process. This vision ensures that both the
creative side and business side share the same aims and fully understand LEGO’s business
strategy and how to achieve strategic goals using the other team’s resources.
1. What are the secrets behind the success of GoPro's UGC strategy?

Following are the points for the great success of GoPro's UGC strategy
 The internet boom that has happened in the last decade or so which means more people
are now online
 the number of social media platforms that have mushroomed in the last decade or so
which means there are more consumer's sharing their personal videos on these sites &
making a direct connect with the potential customer of go pro who can judge the quality of
the video as well as experience it first hand
 Since these videos are created & shared by the general public the word of mouth is
organic & the trust on the brand is more stronger

RUBRIC

Read the response to Question 1 and give points according to how much the comment shows
interest, innovative thinking, or understanding of the topic.

0 pts
No answer, completely irrelevant answer, inadequate material, and/or evidence does not fit the
argument.

1 pt
Insufficient response. An insufficient response means that the response is incomplete (i.e., does
not address all items in the question).

2 pts
Good response and meets expectations. A good response addresses all of the items in the
question. (This is a passing response.)

3 pts
Excellent response and exceeds expectations. An excellent response is one that demonstrates
originality, creative thinking, and/or references relevant lectures or discussion forum responses,
current news, etc.

PROMPT

2. What lessons can other firms learn from GoPro's UGC strategy?

 How to best use the social media platforms to its own advantage
 How spending billions of dollars on marketing is not a guarantee of success unless you
engage with your actual consumer in more organic way
 How to be on Top of the mind of your customer consistently
 How the actual consumer of your product can be the biggest marketeer for you & your
Brand
RUBRIC

Read the response to Question 2 and give points according to how much the comment shows
interest, innovative thinking, or understanding of the topic.

0 pts
No answer, completely irrelevant answer, inadequate material, and/or evidence does not fit the
argument.

1 pt
Insufficient response. An insufficient response means that the response is incomplete (i.e., does
not address all items in the question).

2 pts
Good response and meets expectations. A good response addresses all of the items in the
question. (This is a passing response.)

3 pts
Excellent response and exceeds expectations. An excellent response is one that demonstrates
originality, creative thinking, and/or references relevant lectures or discussion forum responses,
current news, etc.

PROMPT

3. How could GoPro improve its UGC strategy?

 Currently their focus is more on the adventure seeking youth which is a very niche
audience, they should Target more diverse audience the millenials, older people, families so
as to bump up their social media impressions
 They should may be tie up with travel website & run a contest targeting the families with
the best family montage videos be given monetary rewards or gift vouchers or Travel
vouchers
 May be create an online design idea wherein the user can upload their idea on how they
can improve the experience, or add on new features & things like that which can again
generate discussions, comments on the platform.

Panera's experiment failed because it wanted to help but couldn't think of a way to do it without
using that act as a way to grow the profit side of their business. That's helping Panera, not
people with “food insecurity.”
RUBRIC
Read the response to Question 1 and give points according to how much the comment shows
interest, innovative thinking, or understanding of the topic.

0 pts
No answer, completely irrelevant answer, inadequate material, and/or evidence does not fit the
argument.

1 pt
Insufficient response. An insufficient response means that the response is incomplete (i.e., does
not address all items in the question).

2 pts
Good response and meets expectations. A good response addresses all of the items in the
question. (This is a passing response.)

3 pts
Excellent response and exceeds expectations. An excellent response is one that demonstrates
originality, creative thinking, and/or references relevant lectures or discussion forum responses,
current news, etc.

PROMPT

2. Would the outcome have been different if Panera was selling a digital product?

.This has been a difficult year for many fast-casual chains, as competition led to concerns about
oversaturation, forcing some companies to slow development and others to close units. Not so
Panera Bread, which has apparently thrived since its $7.5 billion sale to the investment firm JAB
Holdings. In a letter to employees, now-former CEO Ron Shaich—who ceded control of the chain
to Company President Blaine Hurst on Jan. 1—detailed a chain that used a strong digital
presence to improve sales last year. Shaich said Panera’s same-store sales for the year
increased 6% at company locations. That number would easily outdistance most other fast-
casual chains, at least the publicly traded concepts.

ROMPT

Please describe the product you are planning to sell and why did you pick it?

The product that i am planning to sell to the customers is ALEXA TV REMOTE. The reason for
choosing this because of the demand for this product in the USA is high and the american people
are loving it. Also the main reason for selecting this product is because it is the most sold product
by AMAZON in the previous year.
RUBRIC

Did the learner describe the product they are selling and why they picked it?

0 pts
No

1 pt
Yes

PROMPT

Please upload an image file (.jpg or .png) of the warehouse network you created.

DETAILING WAREHOUSE POINT CONSIDERING CUSTOMER POINT

Customer point and warehouse point

RUBRIC

Did the learner upload a file showing the customer locations and the warehouse locations?

0 pts
No

1 pt
Yes

PROMPT

Please describe your rationale why you picked the number of warehouses you did.
Also, why did you pick the locations? Please be specific about each one.

I picked 3 warehouse for delivering the product to the given 10 customers. The selection of 3
warehouse considers all the factors like cost, productivity, quality and the customer satisfaction. I
think to deliver the Alexa TV remote to all the 10 customers, 3 warehouse is more than enough.
The location of the three warehouses selected to deliver the Alexa TV remote is as follows:
24208 San Michele Rd, Moreno Valley, CA 92551, 2020 Joe B Jackson Pkwy, Murfreesboro, TN
37127, 500 McCarthy Dr, Lewisberry, PA 17339. 1) The reason for the selection of the 1st
warehouse is because the number of warehouses in CA is more. This shows that the
warehouses in the CA handles more number of product regularly and the products can be
delivered to the other location in an easy manner. 2) The 2nd and 3rd warehouse is selected at
that location as it can handle the Alexa TV remote to 4 to 5 different customers with minimum
cost and distance to be covered is also less.

RUBRIC

Did the learner describe the rationale of the number and location of warehouses?

0 pts
No

1 pt
Yes, but there was missing information.

2 pts
Yes, and it was thorough.

PROMPT

What is the transit time to each customer? It would be best if you put the information in a table.
What is the total transit time to all customers (add the individual transit times).

WAREHOUSE TRANSIT
CITY ADDRESS DISTANCE(miles)
LOCATION TIME(hour) 
24208 San Michele 200 N Spring St,
Los Angeles,
Rd, Moreno Valley, Los Angeles, CA 63 (approx.) 1 (approx.)
California
CA 92551 90012
2020 Joe B Jackson
121 N LaSalle St,
Pkwy, Murfreesboro, Chicago, Illinois 503 (approx.) 7.30 (approx.)
Chicago, IL 60602
TN 37127
2020 Joe B Jackson
1500 Marilla St,
Pkwy, Murfreesboro, Dallas, Texas 690 (approx.) 10 (approx.)
Dallas, TX 75201
TN 37127
2020 Joe B Jackson Houston, Texas 901 Bagby St, 806 (approx.) 12 (approx.)
Pkwy, Murfreesboro, Houston, TX 77002
TN 37127
2020 Joe B Jackson 3500 Pan American
12.30
Pkwy, Murfreesboro, Miami, Florida Dr, Miami, FL 878 (approx.)
(approx.)
TN 37127 33133
2020 Joe B Jackson
68 Mitchell St SW,
Pkwy, Murfreesboro, Atlanta, Georgia 217 (approx.) 3.15 (approx.)
Atlanta, GA 30303
TN 37127
500 McCarthy Dr, City Hall Park,
New York City,
Lewisberry, PA New York, NY 98 (approx.) 3 (approx.)
New York
17339 10007
500 McCarthy Dr, 451 Indiana
Lewisberry, PA Washington, DC Avenue NW, 139 (approx.) 2 (approx.)
17339 Washington, DC
1401 John F.
500 McCarthy Dr,
Philadelphia, Kennedy Blvd,
Lewisberry, PA 92 (approx.) 1.45 (approx.)
Pennsylvania Philadelphia, PA
17339
19107
500 McCarthy Dr,
Boston, 1 City Hall Square,
Lewisberry, PA 308 (approx.) 6.15 (approx.)
Massachusetts  Boston, MA 02201
17339
59.15
TOTAL 3794 (approx.)
(approx.)
RUBRIC

Did the learner provide a table highlighting the transit time to each customer?

0 pts
No

1 pt
Yes, but there was missing information.

2 pts
Yes, and it was thorough.

How does the total transit time compare to the network you built?

PROMPT

Please justify why your logistics network is the best you can make it for now and the forseeable
future. Be sure to talk about what the expectations of your customers will be; what the current
economic environment looks like; and, where you expect interest rates and fuel prices to go in
the future.

As of now the logistics network that is created here will be an efficient one in delivering the Alexa
TV remote to the customers given in the list. The location of warehouse 2 and 3 is capable of
delivering the product to more than 1 customer at a time. this makes the number of warehouse to
reduce in number and saves a lot of cost in constructing a new warehouse in some location to
deliver the product to a specific customer. This leads to the increase in the cost of the company.
The time taken to deliver a product to the customer is also less compared to other network. the
delivery distance of each warehouse location to the customer point is less than 1000 miles.

RUBRIC

Please provide the learner with:

1. areas where you agree with their justification.

2. areas where you came up with different conclusions - tell them why.

PROMPT

Please write a short memo about the following topics (ungraded):

1. What did you find most surprising in this assignment?

2. What was the most difficult part of this assignment?

3. Which part of the assignment was the most fun?

The most surprising element in this assignment is that the presence of warehouse in different
parts of america shows the dedication and customer centred service facility created by the
AMAZON is unbelievable. The most difficult part of the assignment was selecting a perfect
warehouse location that would deliver the product to the customer efficiently. Working with the
maps to pin the location of the customer and warehouse was interesting.

PROMPT

Please describe the product you are planning to sell and why did you pick it?

I opt to sell shoe in US. This is one of the trendiest and the best shoe brand in India which not
only delivers in the style section but also is very easy on your pocket. 'Oxter' has now grown into
one of the most popular footwear brand in India and there is not stopping them. With their
revolutionary design and budget friendly prices, 'Oxter' has a good grip on the footwear market in
the country.
I opt the product because the product has a good quality and doing a sizzling performance in
Indian market. And i think the product will perform the same as in US market too.The price is
more cheaper than the other competitors.
So I think it will do a vital role in footwear industry in US.
RUBRIC

Did the learner describe the product they are selling and why they picked it?

0 pts
No

1 pt
Yes

PROMPT

Please upload an image file (.jpg or .png) of the warehouse network you created.

Oxter logistic network

The way what you think will reach by you

RUBRIC

Did the learner upload a file showing the customer locations and the warehouse locations?

0 pts
No
1 pt
Yes

PROMPT

Please describe your rationale why you picked the number of warehouses you did.

Also, why did you pick the locations? Please be specific about each one.

I have picked 3 warehouses to delver my product. I think that i have to cover 10 locations and i
just entering to the new market.So i need to think about the probability of profit or loss.I don't
want to spend lot of cash at the beginning because the market may vary time-to-time.I can send
my product to all the location within 2 days without any struggle. So i think it's the best option for
my business.I can expand the network when the customers increases.And am also consider
about the safety stock, if i'm opt more warehouses i need to increase the safety stock too.It will
be more difficult to me that without knowing the moving of product in the market and carry more
stock. And the warehouses i selected has the rating minimum 4/5. Customer satisfaction has a
vital role in every business.So i won't compromise in the case of quality of products and the
delivery. I choose Amazon ABE2 Warehouse for delivering product to 4 destinations New York
,Boston,Philadelphia and Washington.It's the best warehouse to send product to the four
destinations and send products to Chicago too. The delivery time is take up to less than 2 days.
And the advantage is send the goods to maximum of 5 locations. And the 2nd warehouse is
CHA1 - Amazon Fulfillment Center Tours.It can send the products to 3 locations
Atlanta,Chicago,Miami. It's the best warehouse to send the products to the locations. And 3rd
warehouse is Amazon Fulfillment Center DFW8 . this will help me to deliver Los Angeles,Dallas
and Houstan. Los Angeles is little far from the warehouse. But starting another warehouse for
one location will cost high.So this is the best option to choose.

RUBRIC

Did the learner describe the rationale of the number and location of warehouses?

0 pts
No

1 pt
Yes, but there was missing information.

2 pts
Yes, and it was thorough.

PROMPT
What is the transit time to each customer? It would be best if you put the information in a table.
What is the total transit time to all customers (add the individual transit times).

I cant attach the table here

CUSTOME
WAREHOUSE DISTANCE(MILES)TIME
R
WAREHOUSE1 BOSTON 311 -4.45H
NEWYORK 98.2 -1.45H
PHILADELPHIA61.5 -1.10H
WASHINGTON 175 -3H
WAREHOUSE2 ATLANTA 118 -1.55H
MIAMI 783 -11.11H
CHICAGO 615- 9.07H
WAREHOUSE3 DALLAS 22.3- 0.24H
HOUSTAN 262 -3.45H
LOS ANGELES 1433 -20.42H
RUBRIC

Did the learner provide a table highlighting the transit time to each customer?

0 pts
No

1 pt
Yes, but there was missing information.

2 pts
Yes, and it was thorough.

How does the total transit time compare to the network you built?

PROMPT

Please justify why your logistics network is the best you can make it for now and the forseeable
future. Be sure to talk about what the expectations of your customers will be; what the current
economic environment looks like; and, where you expect interest rates and fuel prices to go in
the future.
i think this is one of the strongest and cost efficient network of my business. Apart of two
destination all other are near to the warehouse and easy accessible.

RUBRIC

Please provide the learner with:

1. areas where you agree with their justification.

2. areas where you came up with different conclusions - tell them why.

PROMPT

Please write a short memo about the following topics (ungraded):

1. What did you find most surprising in this assignment?

2. What was the most difficult part of this assignment?

3. Which part of the assignment was the most fun?

I surprised about the network of Amazon in US is really great. I struggle with attaching the map
on it. The fun part of the assignment is calculating the time and distance.

Please describe the product you are planning to sell and why did you pick it?

My product is an instant noodle with various flavors. It is instant & easy to make (only took 3
minutes), tastes delicious, a very cheap price (75cents/pack), and has a long life (1-year expiry).
It is good for in-between-meal snacks or you could add eggs, chicken, or meat to make it a full
meal. I want it to be mass-produced and mass-distributed as well to lower the cost and reach the
cheapest selling price possible. Cheap, Instant, Fulfilling, and taste good these are the traits of
food product that will sell massively.

RUBRIC

Did the learner describe the product they are selling and why they picked it?

0 pts
No

1 pt
Yes

PROMPT

Please upload an image file (.jpg or .png) of the warehouse network you created.

Instant Noodle - Network Logistic

RUBRIC

Did the learner upload a file showing the customer locations and the warehouse locations?

0 pts
No

1 pt
Yes

PROMPT

Please describe your rationale why you picked the number of warehouses you did.

Also, why did you pick the locations? Please be specific about each one.

In General, I try to pick these locations because these are the closest location to most populous
cities with minimum MPD (Mile per Delivery) on somewhere between 300-400 miles. So I can
deliver my products to the market every day. Here are my Warehouses locations: 1. Los
Angeles: Los Angeles WH will be responsible to cover LA, Riverside, Bakersfield, San Jose, San
Fransisco, and San Diego. All of the total population is around 7,9 million people. 2. Phoenix:
Phoenix WH will be responsible to cover Phoenix, Tucson, and Las Vegas. All of the total
population is around 2,7 million people 3. San Antonio: San Antonio WH will be responsible to
cover SA, Dallas, Austin, Houston, and Fort Worth. The total population combined is 6,8 million
people. 4. Tampa: Tampa WH will be responsible to cover Tampa, Miami, Orlando, and
Jacksonville. The total combined population is 2 million people 5. Atlanta: Atlanta WH will be
responsible to cover Atlanta, Charlotte, Charleston, Chattanooga, Knoxville, Birmingham, and
Montgomery. The total combined population is 2,9 million people 6. Louisville: Louisville WH will
be responsible to cover Louisville, Indianapolis, Cincinnati, Lexington, Colombus, St. Louis, and
Nashville. The total combined population is 3,8 million people. 7. Chicago: Chicago WH will be
responsible to cover Chicago and Milwaukee with the total combined population of 3,3 million
people. 8. Scranton: Scranton WH will be responsible to cover the most major and populated city
which is New York also covering Philadelphia, Boston, Baltimore, and Washington Maryland. The
total combined population is 11,1 million people. So a total of these 8 warehouses will cover
somewhere around 40 million people.

RUBRIC

Did the learner describe the rationale of the number and location of warehouses?

0 pts
No

1 pt
Yes, but there was missing information.

2 pts
Yes, and it was thorough.

No option chosen.

PROMPT

What is the transit time to each customer? It would be best if you put the information in a table.
What is the total transit time to all customers (add the individual transit times).

No   City Mayor       Responsible WH         Lead Time (Days)

1      Los Angeles    San Bernandino WH          1
2      Dallas              San Antonio WH                1
3      Houston           San Antonio WH                1
4      Miami               Tampa WH                         1
5      Atlanta              Atlanta WH                        1
6      Chicago            Chicago WH                      1
7      Washington      Pennsylvania WH              1
8      Philadelphia     Pennsylvania WH              1
9      New York          Pennsylvania WH              1
10    Boston              Pennsylvania WH              2
The above is the delivery lead time for each mayor city hall, for customers (markets) it will be
around 1-2 Days top because I strictly apply 300-400 MPD rules.
RUBRIC

Did the learner provide a table highlighting the transit time to each customer?

0 pts
No

1 pt
Yes, but there was missing information.

2 pts
Yes, and it was thorough.

How does the total transit time compare to the network you built?

PROMPT

Please justify why your logistics network is the best you can make it for now and the forseeable
future. Be sure to talk about what the expectations of your customers will be; what the current
economic environment looks like; and, where you expect interest rates and fuel prices to go in
the future.

Why your logistics network is the best you can make it for now and the foreseeable future? Since
I want my product to be the most consumed in the US, I have to make sure that they are always
available in the market. The total of 8 Warehouse covering major cities. They are responsible for
supplying the market where 42 million people shop. What the expectations of your customers will
be. Here’s the background, people need food, and sometimes preparing food can be time-
consuming and pricy. So I give them an alternative of fast, instant, fulfilling yet very cheap. With
constant promotions I expect the customers to go to the introduction and trial phase around 6
months. After that I am confident that they will start to regularly consume my product, I expect
them to consumed at least 5pack/month/person. What the current economic environment looks
like? With the current economic condition (even in a pandemic), food is the main priority for all.
Instant Food as an emergency food will also be in very high demand. Where do you expect
interest rates and fuel prices to go in the future? Interest rates and fuel prices drop for now
because of this pandemic, so it is a good chance to start. But it will rise again along with the
condition start to go back to normal. Once these 2 factors reach the normal amount my product
will already be on a high consumed rate, so it will not be a problem because all the cost will be
divided by sales volume. 5packs/months x 42,000,000 people = 210,000,000 packs per month. It
is very safe.

RUBRIC

Please provide the learner with:

1. areas where you agree with their justification.

2. areas where you came up with different conclusions - tell them why.

Input is blank.

PROMPT

Please write a short memo about the following topics (ungraded):

1. What did you find most surprising in this assignment?

2. What was the most difficult part of this assignment?

3. Which part of the assignment was the most fun?

1. It is surprising how wholesome this assignment is, which is good, I have to think about
everything, Warehouse locations, products backgrounds, Miles per delivery, everything. 2. The
most difficult part is to go through the process of deciding where should I select the warehouse
locations. 3. All of this was fun, the map drawing is fun, the research to decide the warehouse
locations is also fun.

RUBRIC

Please you share your experiences from completing your own assignment with the learner. What
did you have in common and what differences did you have?

OVERALL ASSIGNMENT RUBRIC

Do you think that the learner completed this assignment successfully?

0 pts
No
3 pts
Yes, but there was missing information.

5 pts
Yes, and it was thorough.

Submit Review
You must fill in all the fields above.

Comments
Comments left for the learner are visible only to that learner and the person who left the comment.

MM