Professional Documents
Culture Documents
The building at the end of the High Street is Barford Hall, which (►) was built in 1827. Today the Hall
(1)………………owns …………………. by Bardale Council. It (2) was using................as a warehouse when it
(2)…was bougth ………………… by the Council in 1952, and it (4) had not looked ....after very well.
Since then a lot of work (5)have done .........................on it, and these days the Hall
(6)......................................…uses as an arts centre.
2 Brand loyalty___________________ is declining among shoppers, who are increasingly turning to the
cheaper supermarket own-label products.
5 In many countries, the ‘bic’ brand name____________________ has become a synonym for ballpoint
pens.
6 Last year, our company started a huge advertising campaign to support its biggest European product
launch____________________ ever.
7 In marketing, the length of time that people continue to buy a particular product is called the product
lifecycle____________________.
9 We want more consumers to become familiar with our products. So the aim of our next advertising
campaign should be to raise brand awareness ____________________.
10 When Bic, the manufacturer of ballpoint pens, moved into windsurf boards, disposable lighters and razors,
it was a typical example of brand stretching ____________________.
B Hello, Zehra. Jan here. The (27)__reason____________ I’m calling is that I’d like to fix another time
for our Friday meeting. I’m afraid something’s (28)__come____________ up, and I’m tied up all day. Sorry
about that.
B I can’t (30)_____afford_________ it then, I’m afraid. But I’m free in the afternoon after 15.00.