Nesya Aqidatul Izza

A, 2015
Writing III

Similarities Newspaper and TV Advertising

With today's stiff competition in the market, advertising plays a crucial role in reaching
out to both existing and potential customers. Without an effective advertising campaign,
customers aren´t aware of new products and a company or business may suffer losses due to poor
sales. Advertising also lets consumers choose the best goods that meet their needs. The
advertisement usually appears on newspaper and television and they have some similarities.
One of the similarities is the advertising costs, newspaper ad costs will depend on a lot of
things: the size of your ad(s), what publication(s) you use, what sections of the paper(s) you want
your ads in, the frequency with which you run the ads, and whether you use color in your ads,
and in a television commercial, you need to weigh the costs of two separate things: the cost of
producing the commercial, and the cost of airing it.
Another similarity is illustration. People think of television as visually oriented, and it is.
But both print and television media incorporate pictures, graphics and illustrations these days to
draw the reader into the heart of the story. Both are aware that pictures really do engage the
reader in ways print and speech alone do not.
Plainly, there is a fundamental difference between written and oral communication – the
styles they employ, and the messages they deliver. But despite these fundamental semiotic
disparities, both media report the same stories, and both carry within them a message within a
message – if the reader or viewer is sharp enough to find them.