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The coronavirus pandemic is wreaking havoc on the global economy. Air travel is being hit hard,
sports leagues and big events are being canceled, countries are putting up travel restrictions to try
to keep the virus outside their borders, and public health officials and hospitals are bracing for
the worst. In times of crisis, it can be hard to stay calm and be optimistic. Unfortunately, for
industrialists and business leaders, staying calm in such scenario is really tough.
By taking proactive steps now, you can put your business in a more secure position to stay strong
and recover faster once the crisis subsides. In fact, China, the country where the virus first
emerged, is already showing signs of economic recovery. Here are a few key strategies and
insights to help your business recover from coronavirus.
For example, if you sell video-conferencing solutions, this is an ideal opportunity for you to offer
additional support and consulting to help your customers figure out how to adapt their remote
workflows. If you are in the logistics business, now is a good time to reach out to your customers
with possible solutions to navigate the latest issues affecting the global supply chain?
Can you boost your online-marketing efforts and e-commerce sales? Can you create more
conversations on social media and LinkedIn instead of in-person sales meetings? Many B2B
companies are already well-positioned for this, especially if they sell software or other digital
services and solutions. Business is still going on, but more of it might need to happen online.
If you have a few big prospects in the pipeline, now is a good occasion to put more energy into
lead management and nurturing of those longer-term opportunities. Keep checking in with your
leads, reassure them if needed, and let them know that you are planning for contingencies and
you’re ready to help.
This unprecedented situation is obviously driving a lot of cancellations for things like airline
reservations, concert tickets and business conferences, but bigger-ticket B2B sales may not be as
severely affected, unless the crisis goes on for so long that it causes companies to cut back on
their spending and investment. Keep nurturing your business leads with the long view in mind,
even if the short-term headlines are crazy and the situation feels uncertain.