Muhammad Mudassar Tahir

Registration No.2203070

What steps should be taken to maintain "Availability" and "Visibility" in a retail outlet
during current COVID 19 situation

By all odds COVID 19 has disturbed all the world not only in life losses but also financially. In order to
maintain the availability and visibility in a retail outlet during COVID 19 situations the following steps are
influential and may descend the financial losses face to retail outlets.

According to SHRM Study “62% of businesses say they have experienced a decrease in sale revenue
since the start of COVID 19”

To deal with change in cash flow you may find yourself having to change up other processes for
availability and visibility.

1. Reassure your customers

Your customers are your business’s number one fan without them you are nothing. You need to
show your customers that your business is not going anywhere. To do this one may use the
following;
 Send out email updates
 Send out messages on cell no’s
 Post regularly on social media
 Add information in customer’s accounts.
2. Get Creative
In the todays world where coronavirus affected the retailers on a large scale, this is the time to
be creative and abstain from using the conventional marketing. The more you creative the more
you get the market share. In fact, it is an opportunity in disguise for some business to develop a
strong link with the customer the customer by standing out in the peers.

‘’The evolving COVID-19 situation is complex and a considered and well managed response by retailers
will have a major bearing on how well they ride the waves. Retailers should see this an opportunity to
out-perform their less agile competitors and build the foundations of a more digital, nimble business for
the future’’

How to maintain the availability and visibility in retail outlets?

Firstly, one should follow the SOP’s to mitigate the spread of coronavirus. This will not only allow you to
do business without any break but also attract customers where they can shop and be safe at the same
time.

Maintain the inventory level:

Retail owner must maintain the inventory to coup up with the demand of customer, as government may
issue notice to logistic firms to stop their operation for uncertain time which definitely leads you to stock
outs

Online Business /E-Commerce:

It’s a best time to Start an E-Commerce or online business to retain the customers. Your Customers can
order easily from your website and Application. There are so many examples all over the world who
survived their business due to Digital or online business.

Home Delivery:

If you are doing a food business home delivery is the best option to survived your business Home
delivery option, you can use in any business World largest chain superstore also use this strategy.

Take Away:

Take Away is also best option to survived and maintain the customers you take away specially food
items.

Maintain SOPS in your Outlet:

Maintain the SOP’s in your store outlet, Without Masks customer cannot enter in the outlets.
Mentioned precautionary instructions at the entrants of outlet also instructions maintain the distance.

Linked your business with Online Business Portal:

Your business should be linked with online E-Commerce Website Like DARAZ, FOOD PANDA, ZAMEEN, E
Bay Amazon, use this strategy you can get extra revenue from these sites.

Plan for the long Haul

Retailers need to manage their finances over both the short- and longer-term. Cutting costs today may
help short-term survival but should not be done at the expense of building the foundations for thriving
in the longer-term.

This starts by fully understanding all initiatives currenting running and those planned for the future,
including those building the strategic future of the business. Retailers now need to make the hard
decisions about investments and activities to understand which are genuinely needed for the survival of
the business in the short term, or for longer-term success.

Contingency planning

is critical under any circumstance, and how we're seeing this pandemic unfold is evidence of that.
Included under that umbrella is having a close awareness of all vendors within your supply chain and
their contingency plans as well. Also, even if you have global operations, it's important to have a
network of local vendors in the event supply chain disruption is severe.