NURSING

ENTREPRENEURSHIP
ACTIVITY 14

R & S Healthy Food Restaurant

COMPONENTS OF BUSINESS PLAN
(Critical-Risk Segment, Harvest Strategy Segment, and Milestone Schedule
Segment)

Submitted by:
SHANIA LAINE CABUCOS
BSN 3D

Submitted to:
MS. MAHLOU VILLAFLOR, MAN, RN
Instructor
 Critical-Risk Segment

While starting any new business always entails some element of risk, there are

plenty of ways that both current and future restaurant owners may be able to protect

themselves better. From amassing the finances needed to cover operational costs until a

restaurant is ready to start turning a profit to defending against cyber-attack, identifying

and addressing the most significant risks facing their business is a concern that no owner

can afford to take lightly. The following list highlights some of the most common and

costly issues that could place the very survival of a restaurant at risk.

Insufficient Cash Flow

Underestimating the amount of time needed for a restaurant to establish itself in

order to become profitable is often the single biggest mistake that new owners can

make. While start-up costs can be considerable, failing to raise sufficient capital can be

nothing short of a disaster. Even the most promising restaurants may be forced to

operate for months or even years before they start generating enough revenue to cover

their operational costs.

Inadequate Marketing

Promotional efforts are of critical importance for any new business. Restaurants

that are forced to deal with countless competitors may quickly find themselves getting

lost in the crowd, especially in situations where owners fail to make advertising a top
priority. An effective marketing or promotional campaign can be a key asset, one that

no business owner can afford to overlook. Getting your new business on the map and

buzzing as soon as possible is important.

Poor Brand or Reputation Management

Finding ways to manage a business's brand or reputation better can also go a

long way towards ensuring that restaurants are more likely to succeed. Bad press, poor

word-of-mouth reviews and customers who have had a negative experience in the past

are all issues that business owners would do well to avoid. Successful reputation

management is an essential concern, one that has the potential to make or break a new

business. Restaurants increasingly rely on reviews online to drive foot traffic and

should be treated as an important revenue channel.

Certification and Licencing

Failure to maintain all relevant permits and licenses can be a recipe for disaster.

The potential fines and additional complications that may arise when businesses choose

to neglect such concerns often have dire consequences. From a business or food

handler's permit to an alcohol license, business owners would be wise to ensure that

their paperwork and licensing can be maintained without issue. Talking with an expert

risk manager will bring up a lot of these necessary precautions.

Food Storage

Ensuring that all food purchases can be stretched as far as possible can go a long

way towards minimizing day to day costs. Dealing with appliance outlets and
restaurant suppliers who can provide access to the full range of food storage and

preservation options is often a worthwhile undertaking. From walk-in freezers to

serving stations, the resources needed to ensure that all foods and ingredients can be

safely and conveniently stored can allow restaurant owners to eliminate many potential

issues or complications which might otherwise crop up.

Foodborne Illnesses

Even seemingly minor foodborne illnesses can threaten the health and wellbeing

of customers as well as doing irreparable harm to a restaurant's image and reputation.

Tainted food, improper handling or unsafe storage methods can drastically

increase the risk of foodborne illness. Business owners would do well to make safety

their top priority. Assessing existing food-handling policies and making any changes

that may be needed as well as working with restaurant suppliers who have the

equipment options and other resources that may be required in order to deal with a

broader range of issues and concerns can be a smart move.

Fire Safety

A fire within the restaurant is never a minor issue. Taking steps to prevent fires

or to ensure that all staff and employees have been appropriately trained to deal with a

fire should one break out can be a matter of paramount importance. Even a small fire

that may occur after hours in a vacant restaurant could create extensive damage. Fire

safety is an important responsibility, one that no restaurant owner can afford to

discount.
Workplace Injuries

Employees, associates and even customers who suffer an injury on the premises

could lead to all sorts of legal problems that business owners would do well to avoid.

Restaurant suppliers are typically able to provide a full range of safety equipment in

order to ensure that business owners can reduce the likelihood of an accident or injury.

While effective policies and safety equipment can make a key difference, even the most

vigilant business owners may not be able to identify and address every potential

hazard. Investing in an insurance policy or coverage option that can help to mitigate the

long-term financial risks that may be caused by an on-the-job accident. Workers

compensation will be your peace of mind here to cover any employee risks.

Burglaries, Vandalism and Break-Ins

Property theft and damages that may be caused following a break-in could be a

more significant risk than many owners might imagine. From terminals and on-site cash

to high-end equipment, there are any number of assets that could be targeted by

intruders who manage to gain access to the environment. Taking steps to protect a

restaurant from a break-in can often be done for a fraction of the costs needed to replace

stolen items or to deal with clean-up and repairs. Security systems could help you save

on your premium too.

Cyber security

Digital security is another concern that business owners often overlook. In

addition to the confusion, and inconvenience that malware or unauthorized users may

cause should they gain access to a business's network and computer systems, the lasting

harm that a data breach may cause to customer relations can often have dire
consequences. From websites and online payment portals to on-site networks and

customer WiFi access, digital security is no longer a concern that restaurant owners can

afford to take lightly. If your business takes credit card transactions, you may need to

consider cyber insurance as well.

Addressing Future Risks

Risk is always a factor when it comes to running a business, but that does not

mean restaurant owners may be powerless to protect themselves. Assessing current day

to day operations to identify any underlying liabilities, issues or risk factors that may

need to be addressed is often just the beginning. Keeping an eye out for emerging

threats and ensuring that future risks are able to be dealt with as they develop can go a

long way towards ensuring that restaurants can enjoy greater success in the days to

come.
 Harvest Strategy Segment

A fast-casual restaurant start-up could require mid-to-high six figures as the

initial investment, whereas the fine-dining or a casual-dining restaurant in Philippines

needs a huge amount for efficient functioning. A question on how to increase the profit

margins always remains on top of the mind of the restaurateurs. If you are putting up

the restaurant business, you definitely want to see more and more customer’s walk-in

through the doors, besides, maintaining a loyal clientele.

Below are the tried-and-tested ways for the growth of the profit margins of your

restaurant start up.

From renting your venue out for private events to offering a seasonal menu,

there are multiple research-backed strategies you can use to run a successful restaurant.

Here are five growth strategies that your restaurant start-up must follow to boost the

growth curve.

Good Social Media Presence

Social media presence has, in recent times, become an essential part for a restaurant

existence in the market. What we really keep in mind is that our Facebook and

Instagram presence is so strong that it actually attracts the audience to come and stay at

the place. For example, in our most recent campaign, we collaborated with a bunch of

social media fashion influencers and came up with a concept "food meets fashion". We

did a couple of videos photo shoots that actually revolved around our food meeting

these fashion divas. This involved a lot of cross promotions, etc. Also, a very active

social media presence helps the viewers to become potential customers.

Strong Conceptualization

The restaurant industry in Philippines works on a strong conceptualisation, which

essentially means a concept that your restaurant business is made or built upon. All our

outlets for R & S healthy food restaurant have an individual and important concept

behind. For instance, our first-ever R & S healthy food restaurant is built as a train-like

looking ambience from inside and outside. Depicting the true nature of the concept

which was getting food from several states of Philippines under one roof, and mostly

street food which uses a lot of sweet and sour flavours with tamarind – R & S healthy

food restaurant and, hence, the name.

Good Food

Good food is the essence of a good restaurant. It’s actually the Hero. You can give your

guests everything but he'd just end up coming back for how good your food was/is.

The signature dishes in our outlets like Chicken tinola, Ginisang ampalaya, Nilaga,

Sinigang, Ensaladong Talong etc have been loved by our patrons and we've actually

included them in our new restaurant chain's menu.

Welcoming Service Staff Presence

First impressions are very important and most of you would agree to the fact that apart

from how the restaurant looks the first impression also comes from how your team

greets the guests. Like escorting the guests to their respective tables for starters and then

greeting them with a smile and being polite. All these things count in making a good

effort for your guests to make them come back. There should always be something for

the guests to look/come up to.

Good Offline Marketing Strategies

Online marketing is really the new-age marketing technique being followed by anyone

and everyone. But the good old offline marketing strategies never go out of style. Few

things we've been implementing regularly - hosting a lot of events at regular intervals,

advertising in media and a strong PR is really an integral part of your visibility.

 Milestone Schedule Segment

The following table lists important program milestones, with dates and managers in

charge, and budgets for each. The milestone schedule indicates our emphasis

on planning for implementation. The most important programs are the sales and

marketing programs listed in detail in the previous topics.

MILESTONE Start Date End Date Budget Manager Department

GETTING ALL FURNITURE 05/08/2021 05/17/2021 10,000 LVM Design

FOR RESTAURANT
GETTING JUNGLE 05/08/2021 05/21/2021 3,000 LVM Design
DECORATIONS FOR CEILING

VALET PREPARATIONS 10/5/2021 10/14/2021 2,000 LVM Management

PAINTING/RECONSTRUCTION 9/4/2021 10/16/2021 4,000 LVM Design

OF RESTAURANT

BUYING FOOD FOR OPENING 10/28/2021 10/29/2021 3,000 LVM Food

CREATION AND 11/4/2021 1/20/2021 2,000 LVM Promotional

DISTRIBUTION OF FLIERS

WEBSITE 9/1/2021 10/1/2021 1,500 LVM Management

PRODUCTION AND 10/1/2021 10/30/2021 1,000 LVM Design

COMPLETION OF MENUS

BUYING ALL SUPPLIES FOR 8/1/2021 10/4/2021 10,000 LVM Management

KITCHEN

STAFF SCHEDULES 8/1/2021 8/15/2021 0 LVM Management

TOTALS 36,500