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  • Segment Revenue (AED M) % Revenue Profit (AED M) % Profit IFE EFE

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    Azizi Musa
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    The document summarizes an IE matrix for an airline company with three business segments: airline, in-flight catering, and all other segments. It shows that the airline segment generates 96% of total revenue and 81% of total profits. In-flight catering generates 1% of revenue and 10% of profits, while all other segments generate 3% of revenue and 9% of profits. The airline segment has the highest IFE and EFE weighted scores at 3.08 and 3.17 respectively. Strategies are recommended for each segment, with "grow and build" for the airline segment and "hold and maintain" for the other two segments.

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    IE MATRIX.docx

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    The document summarizes an IE matrix for an airline company with three business segments: airline, in-flight catering, and all other segments. It shows that the airline segment generates 96% of total revenue and 81% of total profits. In-flight catering generates 1% of revenue and 10% of profits, while all other segments generate 3% of revenue and 9% of profits. The airline segment has the highest IFE and EFE weighted scores at 3.08 and 3.17 respectively. Strategies are recommended for each segment, with "grow and build" for the airline segment and "hold and maintain" for the other two segments.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views3 pages

    Segment Revenue (AED M) % Revenue Profit (AED M) % Profit IFE EFE

    Uploaded by

    Azizi Musa
    The document summarizes an IE matrix for an airline company with three business segments: airline, in-flight catering, and all other segments. It shows that the airline segment generates 96% of total revenue and 81% of total profits. In-flight catering generates 1% of revenue and 10% of profits, while all other segments generate 3% of revenue and 9% of profits. The airline segment has the highest IFE and EFE weighted scores at 3.08 and 3.17 respectively. Strategies are recommended for each segment, with "grow and build" for the airline segment and "hold and maintain" for the other two segments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    IE MATRIX

    Revenue Profit
    Segment % revenue % profit IFE EFE
    (AED m) (AED m)
    Airline 68,895 96% 1,951 81% 3.08 3.17
    In-flight
    483 1% 244 10% 2.63 1.96
    catering
    All other
    1,781 3% 213 9% 2.76 2.40
    segments
    Total 71,159 100% 2,408 100%

    IFE Weighted Score

    4.0 3.0 2.0 1.0

    3.0

    EFE Weighted Score


    i ii iii

    2.0

    iv v vi
    all other segments
    Airline

    0.
    09

    1.0

    0.81
    vii viii ix
    in-flight catering
    0
    .
    1
    Segments IE Matrix Strategy Explanation
    Airline Grow & Build Backward, forward, horizontal The strategy used by this
    Market penetration company Is strong to defeat
    Market development their competitor and meet
    Product development their opportunity.
    In-flight Hold & Maintain Market penetration The strategy used by this
    catering Product development company is strong to defeat
    their competitor but may not
    meet their opportunity.
    All other Hold & Maintain Market penetration The strategy used by this
    segments Product development company is strong to defeat
    their competitor but may not
    meet their opportunity.

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