Coca Cola developed their brand through extensive marketing campaigns in the early 20th century that associated their product with a happy, fun lifestyle. To gain an edge over Pepsi, Coca Cola focused on widespread distribution through partnering with bottlers across the US to ensure easy access to consumers. Their marketing and distribution strategies allowed Coca Cola to dominate the cola market for decades and establish brand recognition around the world.
Coca Cola developed their brand through extensive marketing campaigns in the early 20th century that associated their product with a happy, fun lifestyle. To gain an edge over Pepsi, Coca Cola focused on widespread distribution through partnering with bottlers across the US to ensure easy access to consumers. Their marketing and distribution strategies allowed Coca Cola to dominate the cola market for decades and establish brand recognition around the world.
Coca Cola developed their brand through extensive marketing campaigns in the early 20th century that associated their product with a happy, fun lifestyle. To gain an edge over Pepsi, Coca Cola focused on widespread distribution through partnering with bottlers across the US to ensure easy access to consumers. Their marketing and distribution strategies allowed Coca Cola to dominate the cola market for decades and establish brand recognition around the world.