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Ordering Guide
TABLE OF CONTENTS
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Ordering Guide
1 REVISION HISTORY
Date Version Description Author
12 March 2012 1.0 Initial release Massimo Di Puccio, Imagicle
13 March 2012 1.1 Requirements fix and new images Massimo Di Puccio, Imagicle
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Ordering Guide
2 INTRODUCTION
2.1.1 Audience
Cisco field and Cisco Specialized Unified Communications Channel Partners.
2.1.2 Scope
This ordering guide explains how to order the Imagicle Solutions Plus Application Suite from Cisco
and especially:
2.2 Availability
Customers who want to purchase the Imagicle Solutions Plus Application Suite under the Cisco
Solutions Plus program can place orders through their normal sales channels effective
immediately.
For information about this ordering guide or any other question about the configuration, please
contact ciscosales@imagicle.com
Imagicle spa
HeadQuarters
Via Fondacci, 272 – 55054 Massarosa (LU) Italy
T +39.0584.943325 F +39.0584.943325 E info@imagicle.com
www.imagicle.com skype: imagicle twitter: imagicle facebook: imagicle
Massimiliano Picchi
Sales Manager
E massimiliano.picchi@imagicle.com
Massimo Di Puccio
Co-CEO, Chief Marketing & Sales Officer
E massimo.dipuccio@imagicle.com
Christian Bongiovanni
Co-CEO. Chief Technology Officer
E christian.bongiovanni@imagicle.com
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Ordering Guide
3 IMAGICLE
Imagicle was born from the merge of two companies with
complementary experiences in the UC and PBX applications markets:
Stonevoice, spin off of a Cisco Advanced UC partner, focused
since the early days of Cisco IP Telephony on developing
software applications on top of Cisco architectures and API’s
granting strong interoperability against all Cisco UC solutions
/releases and participating into the Cisco Developer Network
program since the beginning (they got certified against the 3.X CUCM releases and IP Key
Switch too).
Telcen, with an experience of over 25 years in the TDM market, leader for the billing and
accounting solutions across multiple legacy vendors.
Today Imagicle, with more than 30 people, offers a complete suite of state-of-the-art applications
as well as best in class support and professional services, that can help driving Cisco UC sales
further empowering the Cisco Collaboration Architecture.
Imagicle through its worldwide network of channels partners aims of becoming the reference
application partner for enabling the Cisco Unified Communications in large, medium and small
businesses.
The Imagicle Solutions Plus Application Suite is supported on VMWARE and is also ready to run
on Cisco HCS platforms, thus leveraging the newest Cisco architecture.
Imagicle has also inherited along the time legacy support of many TDM platforms on its billing
platform making possible an hybrid scenario that grants an easy migration to our solution to large
and distributed enterprises. Both the billing and fax applications can support a scenario where a
legacy PBX, a Cisco CUCM and any other Cisco Call control solution co exists at the same time,
collecting and re concealing the CDR’s from the different platforms and hiding the migration pain
points to end users.
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Ordering Guide
4.1 Overview
The Imagicle Solutions Plus Application Suite offers a suite of best in class applications designed
for the Cisco UC platforms, empowering and simplifying the Cisco Collaboration offering.
The suite developed for Cisco is made of the 3 value added applications, enabling to fill the gap
described in the previous sections:
The Suite satisfies specific customers’ needs, such us continuity of legacy system-services thus
granting an easier migration experience and accelerating the ROI on CUCM.
Having a unique web based portal for administration, configuration and usage, plus a direct and
software only integration with almost all the Cisco IP phones, the Cisco CIUS tablet as well as
iPad-iPhone and other Android devices, the Solutions Plus Application Suite will help customers in
getting the needed services on top of their Cisco UC solution as a smart and hassle free add-on.
All the 3 applications can be licensed separately and are embedded in a single package easy to
use, install and manage.
It can be installed on premise on a MS Windows Server 32/64 bit on real or virtual platforms, to
provide a converged and straightforward suite of functionalities for Cisco UC customers.
The configuration and access is fully managed by an intuitive and easy to use web interface,
available in 5 different languages: English, German, French, Spanish, and Italian.
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Being integrated in a single suite means applications are sharing the user information database, to
be configured once for all the applications, another benefit in term of easiness and fastness in
management.
Users can be added manually or imported and automatically synchronized from Microsoft Active
Directory or Cisco UCM through AXL.
User information includes username, phone number, fax number, email and other application
related parameters like cost centre, department, partition and others.
Users have to be configured for the applications to work properly and the configuration is stored in
a MS SQL Server Database, together with the applications data (CDRs, Faxes and Contacts),
running on the same server or in another server.
If customer doesn’t have a commercial license of the MS SQL server, the installation process of the
Imagicle Solutions Plus Application Suite can install and configure a MS SQL Server 2005 Express,
which is free for use.
It is a call reporting and accounting application, able to process the CDR retrieved by the Cisco
UCM, applying the user information and providing rich reporting and analysis.
Billy Blue’s 4 analyses outgoing, incoming and internal calls, thanks to preconfigured and ready to
use reports and dashboards that can be further customized using filters and groupings.
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Billy Blue’s 4 calculates costs of outgoing calls, for accounting purposes, based on the site the call
is generated and where it access to PSTN.
Billy Blue’s 4 is extremely easy to use: not only it displays real time web based reports, but it also
offers export to PDF or Excel and scheduling of automatic reports to be sent via email at the
desired frequency.
An applications running on mobile devices is currently being developed to give administrators real
time access to reports and statistics from anywhere, anytime.
Billy Blue’s 4 integrates also with any application running in the company.
Thanks to its web services allowing to get data in XML format, users can access monitors and
statistics of company telephone traffic directly via the Web, Intranet, CRM or any other familiar
application.
Multiple filters can be applied to any report and the filter saved to be executed any time through a
single click. Thanks to the included Alarm module, it can also send e-mail as soon as an unwanted
event occurs (i.e. unanswered calls, budget exceeding, calls to premium numbers and much more).
Multi-carrier, multi-site, multi-country, multi-currency and multi-time zone, Billy Blue’s 4 can cope
with any need and also supports a network of telephone systems, offering a centralised monitoring.
Billy Blue’s 4 is the best solution for single office and for enterprises from just a few extensions to
an unlimited number of extensions and branches.
It is licensed per server, per number of supported extensions, regardless the number and type
(CUCM or CUME) of sites and this particularly fits into the typical distributed environments where
solutions based on CUCM can minimize the costs being independent from the number of branches.
Billy Blue’s 4 receives the raw CDRs from the UCM through FTP/SFTP protocol.
Billy Blue’s 4 associates the user placing/receiving a call through the combination of the extension
and partition in the CDR, so fully supporting overlapped dialing plans over different partitions as
allowed by the Cisco UCM.
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Through the optional REM CDR module, Billy Blue’s 4 can collect and process CDRs produced by
remote sites in SRST geographical survival mode, in case of connectivity issues with the main
UCM cluster.
Installing the REM CDR Satellite on each remote site (Rem CDR Satellite is a VMware virtual
machine), remote gateways can store on it the CDRs while in SRST mode.
Such CDR’s are then forwarded onto a central system when the WAN connectivity is restored, thus
dramatically increasing CDR buffering capacity on remote sites. While activated the option is
available regardless the number of sites.
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It allows users to send faxes by any email client/server based on SMTP/POP3, through the web
interface, print2fax windows driver from any document or through modern multifunctional printers
(scan2email or internet fax mode) and with Imagicle Fax, a special mobile apps for smartphone & .
Users can also receive faxes directly in their email clients, whatever it is, have the received fax
automatically printed out on a network printer or access received faxes directly through the web
interface.
An integration with Cisco QUAD is currently being tested and evaluated for further developments.
Users can send all office documents to be converted to fax: doc, docx, xls, xlsx, pdf, rtf, txt, jpg, tif,
tiff are natively supported.
Incoming faxes can also be copied on an external file system for integration in
ERP/CRM/document management workflows.
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StoneFax is the best solution for small offices and for enterprises, as it can easily scale from 2
channels up to hundreds in a cluster of servers with load balancing and high availability.
With Imagicle Fax, StoneFax extends its wide toolset for sending and receiving faxes
in the new workspaces with an easier to use, dedicate app.
Imagicle Fax is the free mobile client solution designed for the new Cisco CIUS,
Android devices and iPad - iPhone, making faster, smarter and easier sending and
receiving faxes anywhere, anytime.
It is available for free on the Cisco App HQ marketplace, Apple AppStore and Google Android
Market so customers can use the smartphone or tablet they prefer with their StoneFax.
StoneFax leverages the Cisco UCM for sending/receiving faxes, through the SIP protocol and T.38
transmission with auto fallback capacity to g711 pass-through. It is configured as a normal SIP
trunk on the UCM, not requiring additional licenses.
StoneFax supports any scenarios for PSTN access, both based on H.323, SIP or MGCP gateways
or directly through SIP connection to service providers.
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It does support high availability option, with an additional server running and being the backup
route for UCM. It can also support UCM cluster by leveraging a secondary call manager in case of
the primary is not answering to SIP messages.
The fax services are always granted to the users, as the servers are based on auto synchronized
databases able to work also in disaster recovery environments (over wan).
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Cisco UCM (8.6), i.e. has only 1 corporate directory for the internal extensions and simple personal
directories for users:
The Corporate directory (internal extensions) syncs only with LDAP
Personal directories have to be manually filled in
With Speedy Enterprise you get unlimited directories for internal and external contacts, public,
personal or group wise
All the directories can be imported/sync with several sources (LDAP, XLS, CSV,
Exchange, CRM, ODBC …)
Caller ID info for external incoming calls is available directly on your IP-Phone
Speedy Enterprise is intended to collect and centralize all the company contact (metadirectory
concept), to provide access for search and click to call to Cisco phones and CallerID functionalities.
Speedy Enterprise allows the creation and management of address books (folders) with contacts
(phone numbers) through an easy web interface, to provide web fast searches and click to call as
well as access to directories from Cisco phones and Caller ID functionalities.
CallerID on incoming calls provides pushing of contact name directly on the Cisco phone display
regardless where the contact information was stored offering a mobile telephony seamless
functionality greatly appreciated in the market.
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With Speedy it is possible to create personal, group and public address books, so with contacts
available only to owner, a group of users or everyone.
Contacts in an address book can be added manually or imported and automatically sync from
external sources based on SQL Databases, Microsoft Exchange, Lotus notes, excel sheets, LDAP.
Speedy provide also an easy and fast search method “google” like that allows customers to submit
a search in all the directories available using the “contains” operator.
One
Personal Directories (per user) Unlimited
(manually feeding)
Synchronization with LDAP (and Active one LDAP for internal Unlimited
Directory) extensions only for each directory
internal extensions
Caller Identification internal extensions only
and external contacts
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Ordering Guide
The XML pages providing the interactions with contacts are available in 5 different languages
(english, german, french, spanish, italian).
As far as the Caller ID, Speedy intercepts the ringing status of the Cisco phone through TAPI and
send it a specific push xml message (http server must be enabled on the phone and authentication
URL configured with specific address managed by Speedy for this to work properly).
To send the push XML message to the correct phone IP address, Speedy fetches the combination
of MAC/IP addresses from the UCM through the AXL Protocol, to associate the right phone to the
user.
7911 - 7921 - 7922 - 7941 - 7942 - 7945 - 7961 - 7962 - 7965 - 7970 – 7975
7900 series
(also old 7906, 7940, 7960)
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Ordering Guide
NOTES
The Imagicle S+ Application Suite installation includes a Microsoft SQL Server 2005 Express free
license which supports a database of about 2 million calls. Should a larger database be required, a
Microsoft SQL Server commercial license (not included with the product) can be used.
4.6 Compatibility
The following tables show the verified compatibility with Cisco UCM and phones:
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5 LICENSING
Products are available to customers under a lifetime license per server and there are 3 different
kind of Product ID’s:
Defining the SKUs needed for a solution is an extremely simple 3 steps process:
1) select a basic license (to reduce the number of SKU’s please select the SKU with the highest
license
2) if needed, add all the expansions licenses required to reach the number of
extensions/users/channels needed
3) add eventually an optional module if desired
Basic licenses are available for customers with up to 1000 users, so quotes, orders and delivery
will require a single SKU. For bigger projects multiple SKU’s are required.
The software (a single package for all the applications) is available for an immediate download
from the Imagicle website http://cisco.imagicle.com/go/download.
During the 30 days evaluation period, the applications have the following limitations:
As all the applications are available in a single package for download and installation, if a customer
buy and activate a single product, i.e. StoneFax, all the others are available for the 30 days free
evaluation, thus allowing the customer to try and then buy the other applications.
In such a case, the customer needs to buy a license for each product he wants to activate.
No re-installation is required if the server used during the trial period matches the requirements
specified for the production scenario.
5.3 NotForResale license for Cisco Lab-demo Center and Channel Partners
For Cisco Lab, Demo Center and for Cisco Channel Partners testing purposes, demo or internal
usage, special Not For Resale licenses are orderable directly from Imagicle at a very special price.
With the NFR licenses Imagicle also offers to Channel Partners a free remote installation via
Imagicle professional services if required, for quickly getting confidence with the Imagicle products.
Purchasing and installing the NFR products is mandatory to become an Imagicle Partner, to get a
free access to the Imagicle Academy training resources and for obtaining a priority support.
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Ordering Guide
6 PRICING
The tables in the following sections list the Product ID’s available into the Solutions Plus program.
It’s an easy, scalable and affordable price list that fits small customers needs and it’s ideal for
medium businesses and large enterprises.
If a customer needs instead a single app, i.e. a call accounting & billing or IP Fax server solution
only, the single product could be offered separately while the software package remains the same.
All the Product ID’s include 1 year of Imagicle Care Basic plan, which grants complete software
maintenance and technical support services for reseller and even for the final customers.
By the end of the first year, the service must be renewed for the next periods subscribing an
extension of the Imagicle Care plan desired. Should a customer need a more advanced Care
service as Imagicle Care Gold is, he has to order it directly from Imagicle at the moment he orders
the product.
For example with the part number L-IM990-250L - Imagicle S+ Pack 250, the customer will have:
All the products can be expanded to better fit customers’ needs using the expansion licenses listed
in the tables of each product, i.e. adding more StoneFax channels if the included ones in the
bundle are not enough.
BASE LICENSES
L-IM990-120L Imagicle S+ Pack 120 – billing 120 + fax 4 + dir 120 16,585
L-IM990-250L Imagicle S+ Pack 250 – billing 250 + fax 4 + dir 250 20,824
L-IM990-500L Imagicle S+ Pack 500 – billing 500 + fax 8 + dir 500 34,955
L-IM990-1000L Imagicle S+ Pack 1000 – billing 1000 + fax 20 + dir 1000 61,952
All the prices listed above are in USD, tax excluded.
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BASE LICENSES
EXPANSION LICENSES
L-IM110-64E Imagicle Billy Blue's 4 - ext. expansion 64-120 2,188
L-IM110-120E Imagicle Billy Blue's 4 - ext. expansion 120-250 1,838
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BASE LICENSES
EXPANSION LICENSES
OPTIONAL MODULES
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Ordering Guide
BASE LICENSES
EXPANSION LICENSES
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7 PRICING SCENARIOS
Due to the reduced number of SKU’s configuring services for a customer is extremely easy.
Scenario
# Q.ty x Product ID Description GPL
description
1 Call accounting & 1 x L-IM110-500L Imagicle Billy Blue's 4 - 500 ext. 14,787
billing for 500
1 real or virtual server type B is needed
extensions
2 Call accounting & 1 x L-IM110-1000L Imagicle Billy Blue's 4 - 1000 ext. w/ 35,349
billing for 5.000 Base License
extensions 1 x L-IM110-1000E Imagicle Billy Blue's – ext. exp. 1000-
2500
1 x L-IM110-2500E Imagicle Billy Blue's 4 – ext. exp.
2500-5000
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Ordering Guide
Imagicle has developed an all inclusive technical support and software maintenance program for its
software fulfilling customer’s requirements worldwide and offering its channel partners the needed
support for their daily work.
The support is provided to channel partners if they have been in charge of installation or directly to
customers in case no partner has been involved in the sale and installation (only where channel
partners are not still available).
Every Imagicle software product includes 12 months of Imagicle Care Basic maintenance from the
online activation of the product. Further renewals can be purchased from Imagicle through its
channel partners and distributors.
A complete online set of support resources and a team of specialists are always ready to support
customer calls in 5 different languages (Italian, English, German, French and Spanish).
Should a customer need a more advanced Care service as Imagicle Care Gold is, he has to order
it directly from Imagicle at the moment he orders the product.
The Imagicle Care Gold program is available in fact for those customers who are looking for a more
advanced technical support service, with guaranteed and determined reaction time, minor and
major software releases included and much more.
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Ordering Guide
Monday to Friday,
Monday to Friday, Monday to Friday,
Bank and Italian
Service operating on-call service for on-call service for
National Holidays and
period critical issues critical issues
Company closing
during closing periods during closing periods
periods excluded
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A support request, also named ‘ticket’ is a request forwarded with the purpose of obtaining support
for a single issue and defined by an intervention in order to solve the notified issue.
A single issue is intended to be an issue that cannot be further divided into secondary issues.
Otherwise, each secondary issue will be considered as a new support request.
The support service is based on a team of experts dedicated to the support activities and managing
the request through a defined workflow in salesforce.com:
Ticket is assigned to most suitable technician for best treatment on a SLA agreement basis
and on a skill based routing
Technician do the best to diagnose and solve the problem, coordinated by the support
manager
Technician can escalate the R&D if not able to solve or having verified an anomaly
Technician can escalate to Sales if additional features are required
All the above steps and developments are tracked in Salesforce and available to relevant
stakeholders as well as they will populate the knowledge base for further requests.
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9 PROFESSIONAL SERVICES
Should special skills be needed for complex projects or should a project be directly-delivered to a
customer (where channel partners are not still available), Imagicle is ready to arrange professional
services mainly with remote installation, configuration and fine tuning with a dedicated Project
team.
Product customizations can be evaluated for enterprise customers based on business opportunity.
Purchasing an NFR license is mandatory to become an Imagicle Partner and to get a free access
to the Imagicle Academy training resources.
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