TEXT – feature of a cellphone

- Limited to anything written or printed

- Multimodal

- (in purpcom) may contain a message and an image (MULTIMODAL)

- Multimodal – if something has 2 or more elements of semiotics.

- SEMIOTICS is the study of science and symbols. Its elements are below:

- LINGUISTIC – something that is textual

- AUDIO – revival of a song

- VIDEO- can be seen

- GESTURAL - gestures

- SPATIAL- space

HOW DO WE DELIVER A MULTIMODAL TEXT?

 PAPER/LIVE - book

 DIGITAL - vlog

 TRANSMEDIA – combination (campaign)

OLD MEDIA VS. NEW MEDIA

 Old Media may be a PRINT or BROADCAST media

 New Media is the INTERNET with the aid of a social media

 New media requires NEW LITERACY and COMPUTER PROFICIENCY