Actividad de aprendizaje 3

Evidencia 2: Market Projection

Aprendiz

Stefany Norillired Quintero Osorio

NEGOCIOS INTERNACIONALES

N. FICHA 1881683

2020
 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

8 STEPS

SUCCESS

Explore Your customers are Analyse your

your best competitor
consultants
1^N.
JERARQUIA

Many marketing competitor competitors as

well as the
explore
thecurrenttrends of market
business
scenario.
the planthis
2^ N. JERARQUIA
stepcomes firs
Prepare your
marketingplan

Analyse
Analyse your self Marketing plan changesas
yourcustomers.
you analyse yoursel

Implement ready to implement the plan Follow up

Explore other These 8 steps make sure steps can be

opportunities – carried out in 3^ N. JERARQUIA
youare covering
varied
priorities

need to study its competitor

strong marketing
plan which targets
its TG
 4° NIVELJERARQUIA

2.
Step 1 :Executive Summary : This section is an overview of the problema or strategic
goals and a simple , direct summation of marketing plans objective and strategies
Step 2: Situation Analysis This incluides competitive reserch,análisis,swot ,summries
of cultural treds and issues,recent performance ,problems,opportunides and sttrtegies.
Step 3 : Sales Analysisi Where deemed necessary marketing plans may not be buit on
just generating sales , bu ton attaining leads buildig socil commmuities or creating in-
store or web traffic.
Step 4 : Marketing objectives Are specific objetives base don identified opportunities
Step 5 : Marketing strategy : How do you intend to achieve these objectives?in this
section outine your channels ,etc.
Step 6 :Implementation Outline in detal your rollout or execution of the strategy.
Step 7 : Review since all plans are unique ,these couldinclude risks contingencia the
need foor internal support
Step 8 : Budget What ill each pase of the plan cost?
Without a realistic Budget that is outlined in detail you are only asking for troube.