EVIDENCIA 2: MARKET PROJECTION

PRESENTADO:
SEBASTIÁN ANDRÉS RODRÍGUEZ MARTÍNEZ

INSTRUCTOR:
LUIS PARAMO

SERVICIO NACIONAL DE APRENDIZAJE

SENA

TECNOLOGIA EN NEGOCIACION INTERNACIONAL

FICHA:2176077
 EVIDENCIA 2: MARKET PROJECTION

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es imposible conseguirlas
metas propuestas en la proyección de un mercado,a fortunadamente existen recursos que apoyan y orientan
este proceso, especialmente en inglés.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia, consulte el material de
formación denominado Expressing opinions and preferences correspondiente a esta actividad de aprendizaje y
dicionalmente el siguiente material complementario:

ar!et s"are projection tips for small business.

# steps for t"e success of a mar!eting plan.

$uego de estas consultas, realice lo siguiente:

 STEPS OR THE SUCCESS O A MARKETING PLAN

8 STEPS

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.Realice un resumen en inglés que contenga como minimo dos párrafos, de la lectura del segundo material
complementario mencionado anteriormente.

The ideal marketing plan needs to be a living, breathing and customized document. It is the single document that is
at the core of all of your marketing objectives, strategies and tactics. In an effort to help you craft the perfect, and
most importantly, realistic marketing plan for your company, try using our 8 Steps

Step 1: Executive Summary This section is an overview of the problem or strategic goals and a simple, direct
summation of the marketing plan’s objective and strategies.

Step 2: Situation Analysis This includes competitive research, market analysis, SWOT, summaries of cultural trends
and issues, recent performance, problems, opportunities and strategies.

Step 3: Sales Analysis/Forecast Where deemed necessary, marketing plans may not be built on just generating sales,
but on attaining leads, building social media communities or creating in-store or web traffic. Whatever your
measurement, we strongly believe establishing a “baseline” agains Marketing Objectives These are specific
objectives based on identified opportunities. Try to Make these objectives measurable and attainable.

Step 5: Marketing Strategy How do you intend to achieve these objectives? In this section, outline your channels,
marketing tactics, creative messaging, etc: Step 6: Implementation Outline in detail your rollout or execution of the
strategy. These are actions Needed to achieve the objectives, with dates, responsibilities and details on how success
will be Measured.

Step 7: Review Since all plans are unique, all other considerations must be discussed, addressed or resolved before
putting the plan into action. These could include risks, contingencies, the need for internal support, distribution
channel issues or other similar topics that need to be identified or Addressed.

Step 8: Budget What will each phase of the plan cost? Without a realistic budget that is outlined in detail, you are
only asking for trouble!