SERVICIO NACIONAL DE APRENDIZAJE-SENA

TALLER DE COMPRENSION DE LECTURA

JULIETH DANIELA ESPAÑA RAMOS

REGIONAL VALLE

2022
 1. Match the Word with the corresponding meaning:

a. Supply c Expensive

b.Demand b Desire to buy any product

c.High Price d All people

d.Mass market e The lifetime of godos and services

e.Life cycle a Disposition to offer products

2. According to the text, mention the things people take into account to determine the
demand.

The demand is the desire the people get to buy any product, so things people take into account to
determine the demand are:

• Pricec promotion: A product or business is cheap and cheerful

• Appearance: Packaging
• Features of product or business
• Limited product life cycle
• Distribution: Market stalls generally sell inexpresive ítems

3. Write F for false or T for true

• Production cost depends on Technology T

• As greater the expectations are, the lower will be the offer from the companies. F
• One of the four Ps of marketing mix is Package F
• Price is the amount a customer pays for the product T
• Planning is to transform and develop marketing objectives to marketing strategies T

4. Answer the following questions

What is Benchmarking?

Benchmarking is a continuous process by which the products, services or work processes of

leading companies are taken as a reference, to compare them with those of your own
company and later make improvements and implement them.

What is the process of Benchmarking?

The benchmarking process consists of carrying out five essential phases. It begins with the
planning and research phases, continues through the analysis, integration, and action phases,
and finally develops into the maturity phase. The way to conduct these phases involves the
 completion of a series of steps, which must necessarily be carried out in orderto obtain a
successful conclusión.

Number the aspects to be taken into account in Benchmarking:

• Price
• Financial statements
• Marketing and publicity
• Human resources

5. Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the
words in alphabetic order and write the meaning of each word.

Appear Aparecer
Appoinntments Equipo
Boost Aumentar
Brand Marca
By contrast Por contraste
Cheerful Alegre
Devices Dispositivos
Features Características
Fingers Dedos
Item Articulo
Led Provocar
Market stalls Puesto de mercado
Overall En general
Packaging Embalaje
Perhaps Quizás
Pull over Detener
Street Calle
Supply Oferta
Take a account Tomar en cuenta
Television adverts Anuncio de televisión

6. Write a ten lines text that summarizes the topic of the activity

The offer directly relates to the providers of a product or service, among them smalland large
companies, companies that offer something to the community are involved.These people need to
define the demand to establish a production rate, the demand isthe users and these are the ones
who buy in the markets. Companies must define alink and distribution strategy to reach their
maximum sales levels, meet people's needsand offer them alternatives to help them streamline
their daily activities. Also, in eachproduction they must implement innovation and technology to
attract more customers.The demand is divided into segments that must adjust to features,
appearance, priceand distribution method. Companies must attract their customers and increase
theirsales through marketing strategies, low costs and offering good product quality.