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Assignment: MIDTERM
Section: BBA 2E
Submitted by: AMEER ALI
Roll no: BBHM-F19-253
Submitted to: SIR ADEEL
Superior University Lahore
Suppose you want to buy any product*, ranging from a pencil to a car (small to a large
product). What would be your decision criteria, give the weightage to that criteria and also
explain the other steps involved in decision making. (10)
After completing the above-mentioned activity answer the following questions with
justification.
1. What do you think, the decision you made is rational, bounded rational or intuitive? (5)
2. What was your decision-making condition while making this decision? Certainty, Risk or
Uncertainty. (5)
3. Decision you made is a programmed decision or non programmed decision. (5)
4. Do you think your decision-making style is analytical, conceptual, behavioral or
directive? (5)
*Products could be Stationary items like pencil, paper etc, Electronics Items like fan, air
conditioner, micro wave oven, refrigerator etc, Furniture Items like office chair, table, sofa etc,
Gadgets like mobile phone, smart watch, laptop etc, Apparels like shirt, tie, trousers etc,
Automobile items like, bike, car etc.
1- Battery Life 10
2- Ram and Rom 8
3- Carrying Weight 6
4- Warranty 4
5- Display Quality 3
Step 4:-
Devolving Alternative:-
List of valuable alternatives that could resolve the problem
a. IPhone
b. Samsung
c. Vivo
d. Huawei
e. Oppo
f. Infinix
g. Lenovo
h. OnePlus
Step 5:-
Evaluation of Alternative:-
Battery Life Ram and Rom Carrying weight Warrant DisplayQuality
IPhone 10 8 8 6 7
Samsung 9 8 5 7 5
Vivo 10 7 8 7 6
Huawei 9 8 7 6 7
Oppo 9 7 6 5 3
Infinix 10 7 5 4 6
Lenovo 8 8 7 5 4
Oneplus 7 5 6 7 8
Step 5:-
Evaluation of Alternative:-
Battery Life Ram and Rom Carrying weight Warrant DisplayQuality T
IPhone 100 64 48 24 21 257
Samsung 90 64 30 28 15 227
Vivo 100 56 48 28 18 250
Huawei 90 64 42 24 21 241
Oppo 90 56 36 20 9 211
Infinix 100 56 30 20 18 224
Lenovo 80 64 42 24 12 222
Oneplus 79 40 36 28 24 207
Step 8:-
Evaluating Decision Effectiveness:-
My decision is Pro-Active and correct decision.
Question No 4:-
Decision you made is a programmed decision or non-programmed
decision. ?
Answer:-
I made Programed decision because in programed decisions involves
simple, common and frequently occurring problems for which solutions have
already been determined.
In un-programed involves a complex and unique problem or opportunity with
important consequences for the organization.
Question 5:-
Do you think your decision-making style is analytical, conceptual,
behavioral or directive ?
Answer:-
Analytical decision maker examine much more information before taking
action. This style contrasts with more intuitive leadership styles where managers
make many decisions using intuition or opinion.
My decision making style is Analytical because I collect many information before
taking and implement of decision