06/06/2019

TIPS AND REMINDERS

Course Integration
 Comments on the STRAMA Papers: Content
and Format
 Criteria in Evaluating the STRAMA Paper
 Deadlines and Schedules
 Oral Defense:
 Outline

 Tips

 Mechanics

COURSE INTEGRATION
I. Strategic Management:
Vision/Mission
II. Analysis: Input Stage
 External Analysis: Macro View
 Industry/Competitor Analysis
 Internal Analysis
 Identification of Strategic Issues (From:
Opportunities, Threats, Strengths, and
Weaknesses)

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COURSE INTEGRATION
III. Strategy Formulation: Matching &
Decision Stage
 Use of Strategy Formulation Tools
 Strategic Objective Setting
 Strategy Recommendations

IV. Strategy Implementation

 The Strategy Map
 Action Planning
 Financial Planning/Budgeting
V. Strategy Evaluation/Control
 Balanced Scorecard 3

COMMENTS ON THE STRAMA PAPER

 FOLLOW THE OUTLINE GIVEN IN THE
COURSE SYLLABUS Microsoft Office
Word Document

 TABLE OF CONTENTS – Review your paper to

ensure that you have the right pages in your
Table of Contents after your revisions
 EXECUTIVE SUMMARY - Capture the gist of
the paper in 3-5 pages, citing your major
conclusions from the analyses and recommended
strategies and programs

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COMMENTS ON THE STRAMA PAPER

 INTRODUCTION (Include a short company
background)
 Focus right away on the Company or Business
unit you are dealing with. Info on parent
company can be covered after.
 No need for long historical narrative of
company’s history
 VISION/MISSION –
Evaluate based on David’s criteria. Revise.
Remember the 10th Mission element – Nation-
Building 5

COMMENTS ON THE STRAMA PAPER

 EXTERNAL ANALYSIS –
Focus on factors affecting your MARKET
 Should also take a longer-term perspective, not

just historical and current developments

 Do not just lift from economic reports

 Make sure you have latest data

 INDUSTRY ANALYSIS –
 Apply Michael Porters’s Five Forces Framework,

make conclusions on each force; and the overall

attractiveness of your industry. 6

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COMMENTS ON THE STRAMA PAPER

 COMPETITOR ANALYSIS –
Discuss critical success factors; Describe each
of the major competitors and assess each,
including your company vis-à-vis the key
success factors
 EFE –
Factors cited in the EFE should be covered in
the external analysis. Ensure consistency
between the analysis and EFE factors.
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COMMENTS ON THE STRAMA PAPER

 INTERNAL ANALYSIS -
Assess/Evaluate/Criticize what your company is
doing rather than just describing them.
Incorporate the critical success factors
 IFE –

The IFE factors should have been covered in

the analysis and vice versa. Explain the
weights and ratings. For strengths, use 3-4
and for weaknesses, use 1-2.

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COMMENTS ON THE STRAMA PAPER

 STRATEGY FORMULATION TOOLS - Ratings
should be consistent with your CPM, EFE and IFE
results
 Use ALL the relevant tools, SWOT, BCG, IE,
SPACE GRAND STRATEGY, GE MCKINSEY and
QSPM.
 For SPACE Matrix, discuss the relevant factors
considered; Be consistent with your external and
industry analysis, and internal analysis. Use EFE
and IFE results, choosing those with larger
weights.
 Summarize results from all tools used. 9

COMMENTS ON THE STRAMA PAPER

 STRATEGIC OBJECTIVES –
Financial and Strategic Objectives over 3 years
Should respond to the strategic issues
Should bring you closer to your vision!

 STRATEGY SELECTION/EVALUATION -
Describe why a particular strategy is better or
more acceptable than the others; You should
use QSPM to evaluate a strategy or sets of
strategies (Note proper use of QSPM)

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COMMENTS ON THE STRAMA PAPER

 STRATEGY MAP AND IMPLEMENTATION
/ACTION PLANS
Make a Strategy Map to guide you in crafting your action
plans. Make one set of action plans for each major
objective and strategy. Use the formats given to you in
class.
 FINANCIAL PROJECTIONS –
Must! At least three year coverage. FS includes projected
income statements, balance sheets and cash flow
statements. Make sure these are realistic and consistent
with your strategic objectives and strategies. You should
be prepared to justify your financial projections. Include
notes to the financial statements, similar to those found in
Annual Reports. 11

COMMENTS ON THE STRAMA PAPER

 STRATEGY MONITORING AND
EVALUATION: THE BALANCED SCORECARD
Should include
 the 4 Perspectives,

 Objectives for each perspective

 Measures

 Targets

 Initiatives

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COMMENTS ON THE STRAMA PAPER

OTHER TIPS
Don’t forget to include strategies that will address
the strategic issues identified and the major
weaknesses of the company
 No need for lengthy explanation of concepts and
tools
State your business and market coverage clearly:
Local vs. International. Put under separate headings.
No need to mention names and officers of company.

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Grading Criteria

Microsoft Office
Word Document

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OTHER TIPS

 Integrate and tie-up everything. Be consistent in

your analysis.
YOUR RECOMMENDED STRATEGIES MUST FOLLOW
THE LOGIC OF YOUR ANALYSIS. Do not force-fit
with your company’s existing strategies. (Imagine
that you are the President of the Company.)
If your company has requested confidentiality,
print STRICTLY CONFIDENTIAL on cover page
and collect papers from the panel after the defense.

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COMMENTS ON THE STRAMA PAPER

THIS IS A FORMAL PAPER. IT MUST BE
PROFESSIONALLY DONE– use correct grammar,
sentence construction, etc. Proofread thoroughly and
edit well.
Number Chapters and Sections properly and make sure
it is consistent with your table of contents. Start each
chapter on a new page.
Number and label your Tables and Figures properly.
 Cite Data Source

 Label Units used

 Round-off numbers

Use third-person format, not first-person format.

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COMMENTS ON THE
STRAMA PAPER FORMAT

EDIT your work well. Be clear and concise. Use

correct grammar.
Be sure to include footnotes.
Be selective in choosing what data and tables to put
in the Appendix. Thicker is NOT better.
Use 1 ½ to 2 space format; number the pages for
easy reference when comments are given.
Number of pages. Ideal is 100-150 pages, including
attachments. Maximum: 150

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HOW TO AVOID PLAGIARISM

You may freely use other people’s ideas and
information if you give full credit to the sources of the
ideas and information.
2 reasons for accurately citing sources:
1. Academic honesty
2. Doing so gives credibility to your writing.
Two ways in which you may include information from
sources in your writing
1. Quote directly – when wording is distinctive and source adds
more credibility
2. Paraphase – when more efficient
Papers based on expert sources, properly
acknowledged, are exactly what instructors are
looking for
Run the plagiarism test and attach it to your paper.
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Submit three (3) copies, properly bound to Mr.

John Carlo Gadaingan, on or before the due
date.
 Indicate the Title of your Strama Paper, your
Name, your Professor’s name, Date of
Submission on the cover of the report.
 Carl will get in touch with you to finalize the
schedule for our oral presentation, after you
pay the appropriate fee and secure your
clearances from the Registrar’s office.
 Please leave your contact numbers, e-mail
address (es) with Ms. Karen.
 Submit a cd copy of your paper in Word 19
format to Ms. Karen.

ORAL DEFENSE: OTHER TIPS

Power Point Presentation should be readable.
Only use bullet points.
Do not read from the screen. Face your audience.
Know your subject matter very well.
When possible, bring a sample of your product.
Wear proper business attire.
Rehearse your presentation in front of family or friends
at least once before the defense. Try to maintain a fast
pace when presenting.
Remember that you only have 50 minutes for the
presentation and Q&A. Your panel members would
have read your paper before you present so you do not
have to present everything in your slides. 20

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STRATEGIC MANAGEMENT:
Criteria for the Oral Defense
 Grading will be based on the degree to which
the student demonstrates mastery of the subject
through:
 the presentation of the summary and strategic issues
and strategy recommendations and
 handling of the questions from the panel members.

 The student’s oral communication skills.

 The clarity and effectiveness of the presentation
materials used are also important and will be
considered in the evaluation.
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STRATEGIC MANAGEMENT:
 July 24, 2019 –
Deadline for submission of papers without 0.5
penalty

 August 24, 2019 -

Deadline for submission of papers but a 0.5
penalty will be imposed on the strama paper.

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Administrative Requirements
for the Strama Defense
 Clearance from the Registrar
 Attendance to the Freshman Orientation.
 Official Transcript of Records from your
undergraduate school addressed to the
Registrar of the AGSB.
 Payment of the Defense Fee to the
Registrar’s Office

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