A project Report on

Retail Business Plan

On General Store
http://www.scribd.com/doc/49588501/A-Project-Report-on-Retail-Business-Plan-
Ritzs

Developed by:
Subrata Roy
Submitted to:
Mr. Dipanjan Mitra
 ACKNOWLEDGEMENT
 
 
 
Every piece of hard work requires the combined efforts
and talents of many people. An Ambitious work of this
kind, providing analytical review to the subject would
have remained a concept rather than the finished product
without co-operation of those who respondent to our
request to contribute. I am very much graceful to our
respected Head of the management
Dr. Rathin Bandhapadhyay
 Of Dept. of management of NBU. Who has enriched my
knowledge and gave me a moral support to do this report.
I am also highly thankful to
Mr. Dipanjan Mitra
 (Management Faculty) for showing the right path and
encouraging me for the preparation of this report. I
extremely thankful for her involvement and interest and
providing necessary guidance regarding concept clarity of
the project and support during all the stages of this
project. I am very much thankful to all those people who
gave me their valuable time and related information about
the project.
 PREFACE
A man without practical knowledge is just like a rough diamond.
To shine like a real diamond one must have practical exposure
of what he has learnt. For the management students, theoretical
knowledge is just like lock without key, so practical knowledge
is of utmost importance. It is quite true that world outside:
your home is many times quite different from what you have
perceived. Similarly it is possible that theoretical knowledge
acquired in the classroom may differ from the practical
knowledge As a Curriculum part of MBA Course, I had
completed my Project Report on
 
“RETAIL BUSINESS PLAN”
. The main objective of this project is to give hands on
experience of creating a detailed Business plan &what are the
things include while making a business Plan. It is my pleasure to
present this project work.
 
This Project has expanded my horizon of knowledge in practical
as well as theoretical, which is vital for management level
students. Only the basic understanding of the principles of
management is not sufficient but their application is also equally
important.
 INDEX
NO. PARTICULAR PAGE NO.
1 Executive Summary 5-6
2 Company Analysis 8-11
3 Industry Analysis 12-19
4 Analysis Of Customers 20-23
5 Analysis Of Competition 24-29
6 Strategy 30
Marketing Plan 31-34
Operational Plan 35-36
Staffing Plan 37-39
Financial Plan 40-45
7 Conclusion 46
8 Annexure 47-48
Executive Summary:
 
The retail industry shows a constant positive demand especially
for food and related products. Compared to other business
activities this kind of business has low risks because of low
required investments. New forms of cost cutting and store
optimization will help to set up a successful business. The return
on this retail business has a growth rate of about 3% to5% per
year. A company that provides additional service activities for
the customers can be sure to have a high demand and a strong
competition advantage General Store is located in the Sevoke
Road, located near Cosmos Mall, Siliguri, in the Famous area of
the City. This business plan is prepared to obtain Rs.4, 00,000
Sales turn over in next financial year & also for the expansion of
the store. We are seeking joint financing from our local
Economic Development Fund. India is the only one country
having the highest shop density in the world, with 11 outlets per
1000 people (12 million retail shops for about 209 million
households). Rather we can see the democratic scenario in
Indian Retail (because of low level of centralization, low capital
input and due to a good number of self organized retail). Indian
retail is dominated by a large number of small retailers
consisting of the local shops, owner-manned general stores,
chemists, footwear shops, apparel shops, paan and beedi shops,
hand-cart hawkers, pavement vendors, etc. which together make
up the so-
called “unorganized retail” or traditional retail The last 3-4 years
have witnessed the entry of a number of organized retailers
opening stores in various modern formats in metros and other
important cities. Still, the overall share of organized retailing in
total retail business. The operation of a General Store business
that offers a range of food and beverage products is the core of
this start-up. A strong focus of this business will be placed on
the development of new and innovative strategies for the
customers that deliver a significant value. One central goal of
the proposed business strategy is the development of an own
identity. Such identity will create customer loyalty and help gain
a competitive advantage Therefore, Store is planned to provide
new &interesting services to the customer.  The General Store
concept, as shown in our plan, has an excellent profitability level
and growth rate. Our competitive edge, along with new retail
techniques and technology, puts our store in the forefront of the
retailing of perishable and non-perishable consumer goods. We
are living in an age where unique grocery store environments are
in great demand. The store will differ from the traditional
grocery store because of their added personal touch.

Objectives:
“General Store”
is a neighborhood cosmos mall, which is located near Power
house siliguri, this area is known as the corporate city, which is
convenient for all the people.

 
 Obtain necessary funding.
 
 Become an established community destination with a
customer satisfaction rate of 90% by the end of the next
financial year.

 Achieving Sales Turnover of Rs.4, 00,000Per month in

next year.

 Hiring 5 five new employees for the Store.

 Repay debt from original financing by the end of the next

three years.

 Utilizing the Marketing budget of Rs.50, 000 for the

promotion of the Store.

Mission:
The most fundamental philosophy of The Man’chali General
Store is the concern for people. The Stores primary objective is
to create a new and revolutionary distribution outlet that will
significantly reduce prices for its customers and provide greater
services with an equal level of quality. The Store seeks to be
first to market with this daring new idea so as to capture market
share and create greater than average profits. Stores philosophy
of concern for people gives our General Store the drive to be a
good corporate citizen. Store believe that they have a
responsibility to be a good neighbor in maintaining their
property in first-class condition and by making the appearance
of their plant, facilities, equipment, and grounds as attractive as
possible, making them an asset to the communities that support
their store.

Company Analysis:
 
Company Summary:
General Store is a premier regional grocery retailer based in
Siliguri City. It is doing business more than 15 years and
Man’chali General Store do sales more than 130 private label
and national brand products to more than 90 independently
owned products.
 Company History:
In 1995 Arvind bhai was build-up or forming a small store
named Man’chali General Store .It is a neighbourhood store and
in 2001 he was expanded his business & make big store. The
store has is at convenient place. The store has more than 80
national and domestic brands. The sales revenue at the store is
2, 00,000 from last three years after getting this much of sales
revenue now the owner is thinking to take the franchise of
multinational brands .Owner is thinking to take franchise of
Proctor &Gamble, Johnson& Johnson, etc.
 Company Ownership: 
The Man’chali General Store is a Sole Proprietorship. Currently
it will be owned and operated by Mr.Subrata Roy & His Father.
Location:
The store has located at the ideal store location for the operation.
The store is located at the C.J.M School, Mariampura, and
Pelted. The store is only selling the grocery products. The Store
is fulfilled all the customer need and at Prime location & Ample
parking.
 
 
Hours of Operation:
Store hours will be 7 days a week from 08:00 A.M. until 09:00
P.M.Checks &all the credit cards will be accepted. A food stamp
policy along with other policies will be in place.
Start-up Summary:
Start-up costs will be financed through a combination of owner
investment, short-term loans, and long-term borrowing. The
start-up chart shows the distribution of financing.
About the Store Products:
The Yogeswar General Store will sell the same products as
otherconvenience stores in the same packaging sizes, quality,
and quantity asother stores. This includes, Spices, Soft drinks,
Snacks, Tea, Coffee, Hair oil,Ghee,
Pulses,Oil,Cheese,Paneer,Ketchup, Ready to cook Products. &
Sugar,Pulses, Spices, Butter, Oil, Cheese, Paneer, Ketchup,
Ready to cook products, Moong flour (green), Moong flour
(white), Corn flour, Cream of rice/ Ravaidly flour, Laddu besan,
Chapatti flour, Shoji fine, Rajagra flour, Singodaflour, Maida
flour, Bajra flour, Wheat flour, Jowar flour, Handwa flour,

Mathia flour, Dhokla flour, Kodri flour, Amchur powder, Black

pepper powder, Black salt powder, Cardamom powder, Chilly
crushed, Chilly powder gondal, Chilly powder kashmiri, Chilly
powder reshampatti, Chilly white powder, Cinnamon powder,
Cloves powder, Coriander powder, Coriander-cumin powder.

Industry Analysis
Indian Retail: An Overview
Emerging markets such as India and China are the final frontier
for retail taking the focus away from saturated Western markets.
Since2001, 49 global retailers entered 90 new markets, but at the
same time, 17 retailers left markets in 2010. The Indian retail
industry in valued at about $300 billion and is expected to grow
to $427 billion in 2013 and $637 billion in 2016. Only three
percent of Indian retail is organized. Retailers of multiple brands
can operate through a franchise or a cash-and-carry wholesale
model.  
Retail is India’s largest industry, accounting for over 10 percent
of the country’s GDP and around eight percent of employment.
Retail in India is at 
the crossroads. It has emerged as one of the most dynamic and
fast paced industries with several players entering the market.
That said, the heavy initial investments required make break
even hard to achieve and many players have not tasted success
to date. However, the future is promising; the market is growing,
government policies are becoming more favorable and emerging
technologies are facilitating operations.
Retailing in India is gradually inching its way to becoming the
next boom industry. The whole concept of shopping has altered
in terms of format and consumer buying behaviour, ushering in
a revolution inshopping. Modern retail has entered India as seen
in sprawling shoppingcentres, multi-storeyed malls and huge
complexes offer shopping,entertainment and food all under one
roof. The Indian retailing sector is at an inflexion point where
the growth of organized retail and growth in the consumption by
Indians is going to adopt a higher growth trajectory. The Indian
population is witnessing asignificant change in its
demographics. A large young working populationwith median
age of 24 years, nuclear families in urban areas, along
withincreasing working-women population and emerging
opportunities in theservices sector are going to be the key
growth drivers of the organisedretail sector. Initially, this was
about Indian corporate houses rolling out malls
andsupermarkets, but with Wal-Mart coming into the Indian
market, the era of the superstore is dawning. Unlike the Kirana
stores that served us fordecades, this new breed of retail chains
is heavily dependent on IT.

Industry analysis of the Indian retail sector:

Modern retailing has entered India in form of sprawling malls
and huge complexes offering shopping, entertainment, leisure to
the consumer as the retailers experiment with a variety of
formats, from discount stores to supermarkets to hypermarkets
to specialty chains. However, Kirana still continue to score over
modern formats primarily due to the convenience factor

Source: IT Retailing: Are You In The Loop? July 16, 2006.

The organized segment typically comprises of a large number
of retailers, greater enforcement of taxation mechanisms and better
labour law monitoring system. It's no longer about just stocking and
selling but about efficient supply chain management, developing vendor
relationship quality customer service, efficient merchandising and timely
promotional campaigns. The modern retail formats are encouraging
development of well-established and efficient supply chains in each
segment ensuring efficient movement of goods from farms to kitchens,
which will result in
 Conclusion
 
Over the last few years, retail has become one of the fastest
growing sectors in the Indian economy. The organized retail
however is at a very nascent stage though attempts are being
made to increase its proportion to15-25%by the year
2011bringing in a huge opportunity for prospective players. The
sector is the largest source of employment after agriculture, and
has started to penetration into rural India generating more than
10%of 
India’s GDP
. Modern retailing has entered India in form of sprawling malls
and huge complexes offering shopping, entertainment, leisure to
the consumer as the retailers experiment with a variety of
formats, from discount stores to supermarkets to hypermarkets
to specialty chains. However, kiranas still continue to score over
modern formats primarily due to the convenience factor. It is
true that India is moving towards to become developed country.
Retail sector play a very crucial role in it. With the help of the
report we know about the retail sector in India & how to make a
business plan for a firm& what is the planning & Strategies
required for making their effective. It opens our horizon about
business planning. This is a very good experience of my to
making a report of MANCHALI GENERAL STORE.  

ANNEXURE
  
WEBSITES:
  
WWW.GOOGLE.COM 
WWW.SCRIBD.COM 
WWW.MARKETINGTEACHER.COM
BOOKS:
MARKETING
MANAGEMENT-ANNAMALAI UNIVERSITYFINANCIAL
MANAGEMENT-ANNAMALAIUNIVERSITY
RETAILBOOK-PG PBSMANAGING FINANCIAL
SERVICES-PGPBS