My Dream Outlet :

A Retail Mart

Prepared by Submitted by:

Shubham Chaurasia Prof. V.V Ratna
Batch 2021 - 22
Phone No. +91 95579 06444
Email Address: samchaurasia78@gmail.com
 Acknowledgement
Every piece of hard work requires the combined efforts and talents of
many people. An Ambitious work of this kind, providing analytical review
to the subject would have remained a concept rather than the finished
product without co-operation of those who respondent to our request to
contribute. I am also highly thankful to Prof V.V Ratna (Management
Faculty) for showing the right path and encouraging me for the
preparation of this report. I extremely thankful for her involvement and
interest and providing necessary guidance regarding concept clarity of
the project and support during all the stages of this project.

PREFACE
A man without practical knowledge is just like a rough diamond. To shine
like a real diamond one must have practical exposure of what he has
learnt. For the management students, theoretical knowledge is just like
lock without key, so practical knowledge is of utmost importance. It is
quite true that world outside: your home is many times quite different
from what you have perceived. Similarly it is possible that theoretical
knowledge acquired in the classroom may differ from the practical
knowledge As a Curriculum part of MBA Course, I had completed my
Project Report on

“RETAIL BUSINESS PLAN”

The main objective of this project is to give hands on experience of
creating a detailed Business plan & what are the things include while
making a business Plan. It is my pleasure to present this project work.
This Project has expanded my horizon of knowledge in practical as well
as theoretical, which is vital for management level students. Only the
basic understanding of the principles of management is not sufficient but
their application is also equally important
 Table of Content
Business Description
1. Mission Statement
2. Values and Vision
3. Industry Overview
4. Company Description
5. History and Current Status
6. Goals and Objectives
7. Critical Success Factors
8. Company Ownership

Products and Services

1. Products Description
2. Unique Feature or Proprietary Aspects
3. Research and Development
4. Production
5. New and Follow-on Products & Services

The Market
1. Industry Analysis
2. Market Analysis
3. Competitor Analysis

Marketing & Sales

1. Introduction
2. Market Segmentation Strategy
3. Targeting Strategy
4. Positioning Strategy
5. Product Strategy
6. Pricing Strategy
7. Distribution Channels
8. Promotion and Advertising Strategy
9. Sales Strategy
10. Sales Forecast

Development
1. Development Strategy
2. Development Timelines
3. Development Expenses

Management
1. Company Organization
2. Management Team
3. Management Structure and Style
4. Ownership
5. Professional and Advisory Support
Operations
1. Operation Strategy
2. Scope of Operation
3. Ongoing Operation
4. Location
5. Personnel
6. Production
7. Operation Expenses
8. Legal Environment
9. Inventory
10. Suppliers
11. Credit Policy
Financials
1. Start up Costs
2. Income Statement
3. Balance Sheet
4. Cash Flow
5. Break-Even Analysis
6. Financial History and Analysis
Funding Request
1. Offer
2. Capital Requuirements
3. Risk/Opportunity
4. Valuation of Business
5. Exit Strategy
Implementation
1. 1 Year 1
2. 2 Years Subsequent years
3. 3 Contingency plan
 Executive Summary
The retail industry shows a constant positive demand especially for food
and related products. Compared to other business activities this kind of
business has low risks because of low required investments. New forms of cost
cutting and store optimization will help to set up a successful business. The
return on this retail business has a average growth rate of about 3% to5% per
year. A company that provides additional service activities for the customers
can be sure to have a high demand and a strong competition advantage
General Store is located on the Fatehabad Road near to the
Parsvnath Panchvati Plaza, Tajnagari Phase II, Fatehabad Road, Agra.
This is the famous area of the city and all the families belongs to good
financial background. This business plan is prepared to obtain Rs.4 Lakh sales
turnover for a month in the nest financial year and also expansion of the store.
The place for run the outlet is the best opportunity because in the 1 Km
circle area there is no good quality of general store available in the market and
every person need to visit a nearest store to buy the daily use products and
grocery items and now a days the trend of general store is change. If you
explore the metropolitan cities the concept of general store is totally different.
The trending General Store or a Retail Mart is a combination of grocery
items, basic cosmetics, footwear, hosieries, Cigrate, Packaged food & Soft
Beverages, Ice-cream, Gift items, etc. Which together make up the so called
“unorganized retail” or trending store. The last 3-4 years have witnessed the
entry of a number of organized retailers opening stores in various modern
formats in metros and other important cities. Still, the overall share of
organized retailing in total retail business. The operation of a General Store
business that offers a range of food and beverage products is the core of this
start-up. A strong focus of this business will be placed on the development of
new and innovative strategies for the customers that deliver a significant
value. One central goal of the proposed business strategy is the development
of an own identity. Such identity will create customer loyalty and help gain a
competitive advantage Therefore, Store is planned to provide new
&interesting services to the customer. The General Store concept, as shown in
our plan, has an excellent profitability level and growth rate. Our competitive
edge, along with new retail techniques and technology, puts our store in the
forefront of the retailing of perishable and non-perishable consumer goods.
We are living in an age where unique grocery store environments are in great
demand. The store will differ from the traditional grocery store because of
their added personal touch.

Business Description
 Mission Statement
 The aim is to create a big brand and open a chain of outlets over the
nation & international platforms from every single town in all the state
based on franchised or ownership within 10 years.
 Achieving Sales Turnover of Rs.4 Lakh Per month in next year.
 Hiring new employees for the Store
 Utilizing the Marketing with Audio-Visual Adverti sing with the help of
Smart-TV
 Small engaging activities on every Saturday like distributing balloons for
kids, special discount offers on weekends.
 Utilizing all social media apps to promote the stores.

 Values
 Ethics
 Transparency
 Responsibility
 Professionalism
 Team Work
  Industry Overview
The retails industries is the largest Private Sector in the world and the prime
mover of economy. The 10% contribution in GDP and 8% in the employment
from the retail industry.

 Company Description
 History and Current Status
 Goals and Objectives
 Critical Success Factors
Company Ownership
