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Strategic Marketing (The Irwin series in

marketing)
David W. Cravens

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Strategic Marketing (The Irwin series in marketing)
David W. Cravens

Strategic Marketing (The Irwin series in marketing) David W. Cravens


This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has
been updated and revised to include new material and expanded treatment of topics such as market
orientation, organizational learning, competing on capabilities and new organization designs.

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