Year of

Course code Course Name L-T-P - Credits

Introduction
IE302 DATA ANALYSIS 4-0-0- 4 2016
Prerequisite : Nil
Course Objectives:
 To make sense out of data by constructing appropriate summary measures, tables, and
displays.
 To apply single and multivariable measures to make decisions.
 To work with probability distribution and their summary measures to analyse unknowns.
 To apply sampling techniques to make projections about a population.
 To develop decision making and analytical skills.
 To apply technology tools to business management and administrative support functions.

Syllabus:
Descriptive Statistics, Samples and Populations, Skewness and Kurtosis, Chebyshev’s Theorem,
Probability Distributions, Measurement design, Sampling and Sampling distributions, Method of
data collection, Hypothesis Testing, One sample and Two sample tests, ANOVA, Correlation,
Regression, Non-Parametric methods, Time Series Analysis and Index numbers, Factor Analysis.
Expected outcome:
The students will able to
i. Perform data analysis, trend analysis, and regression analysis on data series,
create appropriate displays, and explore what-if scenarios and possible solutions.
ii. Apply techniques for analyzing and interpreting data to real-world datasets
relevant to varied fields of business and industry.
iii. Critically evaluate reports presenting statistical data and translate and
communicate the results of statistical analyses and utilize the same for their
future project and research works.

Text Books:
1. Kothari C. R., Research Methodology, New Age Publications (Academic) India.
2. Krishnaswamy K. N., A. I. Sivakumar and M. Mthirajan, Management Research
Methodology, Pearson Education.
3. Richard I. Levin and David S. Rubin, Statistics for Management, Pearson Education.

References:
1. Amir D. Aczel and J. Sounderpandian, Complete Business Statistics, Tata McGraw Hill.
2. Gopal K.Kanji, 100 Statistical Tests, Sage Publications.
3. Irwin Miller and M. Miller, Mathematical Statistics, Prentice Hall India.
4. Mitra, Fundamentals of Quality Control and Improvement, Pearson Education.
5. Montgomery D.C., D. M. Goldsman, C. M. Borror, Probability and Statistics in
Engineering, John Wiley& Sons.
6. Paul E. Green, D. S. Tull and Gerald Albaum, Research for Marketing Decisions,
Prentice Hall.
7. Thomas C. Kinnear and James R. Taylor, Marketing Research –An Applied Approach,
McGraw Hill Inc.
 Course Plan
Sem.
Module Contents Hours Exam
Marks
Introduction and Descriptive Statistics: Samples and
Populations, Percentiles and Quartiles, Measures of Central
I Tendency, Measures of variability, Grouped data and the 20%
10
histogram, Skewness and Kurtosis, Chebyshev’s Theorem, The
Empirical Rule.
Probability Distributions: Random variables-discrete and
continuous, Cumulative Distribution Function, Introduction to
Bernoulli, Binomial, Geometric, Poisson, Triangular, Weibull,
9
II Uniform, Normal, Gamma and Exponential distributions. 15%
Measurement design: Primary types of Measurement Scales-
Nominal, Ordinal, Interval and Ratio scales.

FIRST INTERNAL EXAMINATION

Sampling and Sampling distributions: Introduction,
Sampling process, Non- probability and Probability Sampling-
different types, Determination of sample size. Introduction to
sampling distributions, Central Limit Theorem, Estimators and
10
III their properties. 20%
Method of data collection–primary and secondary data,
observation method, interview method, questionnaire method,
Methods of Displaying Data.

Hypothesis Testing: Confidence Intervals, One sample and

Two sample tests, z-test, t-test, Chi-square test. Analysis of
IV Variance: Theory and computations of ANOVA, ANOVA 8 15%
table, Two-way ANOVA, Blocking designs, Design of
Experiments.
SECOND INTERNAL EXAMINATION
Simple Regression and Correlation: Introduction, Estimation
using the regression line, Correlation Analysis. Multiple
Regression: The k-variable multiple regression model, The F-
test of a Multiple Regression model. Introduction to Factor
V
Analysis, Multi-Dimensional Scaling, Cluster Analysis, 9 15%
Discriminant Analysis and Conjoint Analysis. (Overview only).

Non-Parametric methods: Introduction, The sign test for

paired data, Rank sum tests – The Mann-Whitney U-test and
Kruskal-Wallis test, one sample Runs test, Rank correlation, K-
S test.
VI 10 15%
Time Series Analysis and Index numbers: Trend Analysis,
Seasonality and Cyclic behaviour, The Ratio-to-Moving
average method, Exponential smoothing methods, Index
numbers.
END SEMESTER EXAM
End Semester Examination Question Paper Pattern:

Examination duration: 3 hours Maximum Marks: 100

Part A (Modules I and II):

Candidates have to answer any 2 questions from a choice of 3 questions. Each full question
carries a total of 15 marks and can have a maximum of 4 sub questions (a, b, c, d). No two
questions shall be exclusively from a single module. All three questions shall preferably have
components from both modules. Marks for each question/sub question shall be clearly
specified. Total percentage of marks for the two modules put together as specified in the
curriculum shall be adhered to for all combinations of any two questions.

Part B (Modules III and IV):

(Same as for part A marks)

Part C (Modules V and VI):

(Same as for part A, except that each full question carries 20 marks)

Note: If use of tables and charts are permitted for the university examination for this course,
proper direction of the same should be provided on the facing sheet of the question paper.