NAME: Mahamodul Hasan ID NO: 2020010004030

Examples of Societal Marketing

AIR BNB: Most recent examples of societal marketing are the super bowl 2017 advertising of
several companies.
Most ads took on issues like the environment and immigration. These come after President
Donald Trump implemented executive orders that raised controversies.

1. Coca-Cola release an advertising that shows people of different activities.

2.Airbnb’s We Accept super bowl 2017 advertising.

The societal marketing does not stop there:

Societal marketing policies are what making companies actively trying to change social policy,
taking part in social activities, investing time and money in corporate social responsibility.
Societal marketing concept questions whether the pure marketing concept overlooks possible
conflicts between consumer short-run wants and consumer long-run welfare.
The societal marketing concept holds “marketing strategy should deliver value to customers in a
way that maintains or improves both the consumer’s and society’s well-being.

Coca-Cola: Coca-Cola maintain the quality and assume the consumer and society that contracted
the customer business perspective way and ignore the societal marketing management
orientation. Coca-Cola marketing management locating the activities of the product impact line
maturity are reliable. Coca -cola ignore the customer dignity on the other hand societal market
agree the market penetration.

#coca-cola ignore the societal marketing concept to various the market production and
implementing the market size.

#distrebute the product orientation and measuring the societal market value creation are
negative purpose to customer dignity.

#product negative way on the value of money ignore by the societal market penetration.

#societal marketing concept ignore by the company productivity are reliable the market
orientation.

AIR BNB: Air bnb is a largest air company in the world. This company business perspective is
contracted to the customer. The societal marketing concept are ignoring the marketing
management orientation of the market. In this company market penetration ignore their locality
of customer perfection to continue their well behavior. Many perspectives are below-

#This study is based on negative reviews that Airbnb guests posted online about their
experiences.

#This links the concept of distrust in Airbnb context.

#We employ grounded theory approach to identifying the factors that cause distrust among
Airbnb guests.

#Airbnb's poor customer service and the hosts' unpleasant behavior emerged as antecedents of
distrust.

#We found evidence of distrust towards the company (institution-based) and hosts (disposition).