It is evident that country is going through an economic slowdown and it has affected every

industry in some way or the other. When the outside environment is dicey, the risk
management team of companies plays a crucial role in such conditions. Though every period is
risk period, the degree of risk varies. Thus, companies try to reduce the impact of risk through
various analysis and subsequent actions. The risk can be internal as well external risk i.e.
government policy and laws. But the risk through external environment can also be a chance to
have a competitive advantage over the other players of the industry.

 The slowdown in Indian economy has impeded the speed of infrastructural activities and
development in the country. This led to low demand of cement within country.
 The cement industry in India is a huge collection of many large and small cement
manufacturers. The cement market is highly competitive because of so many players
and their tussle for the market share.
 Cement manufacturing requires a lot of energy and hence a lot of fuel. Ever-increasing
prices of fuel and specific raw material like limestone, etc significantly impact the cost of
production. To have a continuous production of cement, Ultratech has to maintain large
inventories of raw material, which further increase the cost.

 Changing laws within country are generating some unforeseen risks for the company.
The fluctuations in interest rates, foreign exchange rates, and commodity price also
poses the risk for the company. The new laws and regulations are subject to various
interpretations and lack precedence.

 The environment places an imperative role in the sustainability goal of the company.
Thus, reducing wastages and proper treatment of the wastes is one of the main focus of
the company’s policy. The moto of this is not limited to sustainability, but the dumping
of waste without proper treatment is also a legal offence.
 Though the technology has helped in the ease of running business, it has also increased
the dependability of Information technology systems. IT systems has been used in
logistics, communications, sales etc. The data collected by various systems are backed up
at two different locations. Various security patches are added to existing systems. Proper
and regular training of the employees also helps in the security incidents.