Physique Personality Coca Cola

wants to portray an
Sleek and Shiny Metallic
image of happiness,
Bottle.
spirit of sharing

Relationship with consumers

Loyal consumer base, community,

Proximity, equity, Coca-Cola is sharing

an atmosphere for free and doesn’t
need any return.
Culture Coca-Cola represents a
lifestyle, being social when you are
drinking a coke. It means to be
modern by drinking a model, a leader.

Reflection Coca-Cola describes the Self-Image

consumer base as young generation
(15-25 years old) with values such as Coca-Cola is
fun, sport or friendship whereas the communicating all
group target is far broader. the time, via all
kind of medias.

Brand Prism