Assessment 3

 NAME: RAFIA SYED

ID:17483 (GULSHAN CAMPUS)
HOW TO MEASURE A BRAND’S BRAND VALUE?
Brand Value:
Brand value is the viewpoints on what makes a brand good, how brands engage with
customer psychology, and what the real meaning of a brand should be.
My Opinion:
Keeping 6 attributes in mind, to measure brand value I choose Coca Cola as a brand.
Coca Cola is a beverage that people enjoy most of all. Coca Cola is the world’s most valuable
and powerful brands in the world, ranking in the top ten based on strength index. Coca Cola’s
brand was valued at 84 billion U.S. dollars. Coca Cola used unique marketing strategies to
achieve its goals.
Coca Cola’s logo is written in the Spencerian script, which differentiate it from its
competitors. That make the logo memorable and unique and for more than 100 years it is
imprinted in the minds of people around the world. The colors used in the Coca Cola logo are
red and white, both are pulsating and simple in design, which makes the logo appealing in the
eyes of youngsters.
The Coca Cola bottle remains unique in its design. Coca Cola bottle was first introduced as a
‘contour bottle’ or ‘hobble-skirt’ bottle, wide from the center and slender from below. Coke
was a premium product that could not be confused with some other brown cola in an identical
clear glass bottle.
The Coca Cola bottle had a strange but appealing shape. Coca Cola began to promote the
shape as much as the logo and product. Even after plastic replaced glass as the standard
means of drinking Coke in countries like the US, the company continued to promote the
image of the Coke bottle as an icon, make Coca Cola timeless and more unique.
The meaningful story is that Coke does not sell a drink in a bottle, it sells “happiness” in a
bottle. Happiness is something that everybody wants to achieve it. Coca Cola knows how to
touch people’s heart. Coke aims to sell consumers the experience and lifestyle associated
with its brand.
Coca Cola as a brand is clear and defined as Coca Cola’s aims to refresh the world’s mind,
body, and spirit, to inspire moments of positivity and happiness and, to create value and make
a difference. Coca Cola highly values making a change in individuals and societies, while at
the same time letting them enjoy the great tastes of its products.