1

Running Head: MANAGING TECHNOLOGY

MANAGING TECHNOLOGY

Session 3 Assignment - Part 1: Final Paper

Akhil Bilakanti

Introduction

Coca Cola operates in the beverage industry. They produce, market, and distribute

beverages. Coca Cola connected product idea is to create a device that would allow people to

track their beverage consumption. This would allow individuals to be more mindful of their

beverage choices and limit their intake.

What is the connected product's value proposition?

The connected Coca-Cola product proposition is to provide a unique and engaging

experience that enhances social and mobile engagement. Through its app, Coca-Cola provides an

easy way for users to connect with friends and family, share recipes, find deals and join

community groups. The app also allows for on-the-go ordering and convenient tracking of

orders. The Coca-Cola app has been downloaded more than 100 million times and has been

praised for its engaging and user-friendly design (Buehler,2021).

Who are the end-users and why would they want this product?

Coca Cola's newest product is a Coca Cola Zero Sugar version. This product is meant for

people who are looking for a low-sugar alternative to regular Coke. Coca Cola Zero Sugar is said

to have a "natural sweetness" that is meant to replicate the taste of regular Coke. Coca Cola Zero

Sugar is being marketed to young adults and millennials who want to cut down on their sugar

intake. Coca Cola Zero Sugar is also being marketed to people who are looking for an alternative
 2
MANAGING TECHNOLOGY

to regular Coke that doesn't have calories. Coca Cola Zero Sugar is being marketed as a healthier

option for people who are looking to reduce their sugar intake. Coca Cola Zero Sugar is also

being marketed as a healthy alternative to regular Coke that doesn't have calories.

What experience is the connected product going to create for them?

The Coca-Cola Company announced that it is partnering with Coca-Cola Zero Sugar to

create a new product, Coca-Cola Zero Sugar With Lemon, which will be available in the US

starting in March 2019. The product is a new take on Coca-Cola Zero Sugar, which is already a

popular beverage on the market. The new Coca-Cola Zero Sugar With Lemon will have a lemon

flavor and less sugar than the original formula. The product is expected to appeal to people who

are looking for a lower-sugar beverage option. The Coca-Cola Company said that the product is

being created in response to demand from consumers who are looking for healthier beverage

options. The company said that the new Coca-Cola Zero Sugar With Lemon will be packaged in

a can and will have a suggested retail price of $2.99. The Coca-Cola Company said that the new

product will be available in a variety of grocery stores across the US. The Coca-Cola Zero Sugar

With Lemon will also be available in Coca-Cola Zero Sugar canisters (Buehler, 2021).

What problems do the connected product solve or what value does it provide?

Coca Cola is a brand that has been around for over 125 years. They create products that

are popular among consumers and provide value to those who use them. Coca Cola is known for

their beverages, but they also create other products such as food and candy. Coca Cola has

developed a number of connected products that solve various problems or provide value to

consumers. One of their connected products is the Coca Cola Connected Car. This product is

designed to make it easier for drivers to stay safe while they are on the road. The Connected Car

helps drivers stay informed about their surroundings and makes it easier for them to
 3
MANAGING TECHNOLOGY

communicate with others on the road. It also allows drivers to control their music and other

entertainment options while they are driving. Another connected product that Coca Cola has

developed is the Coca Cola Zero Sugar. This product is designed to provide a solution to the

problem of sugar addiction. The Coca Cola Zero Sugar is a low sugar beverage that is available

in a number of different flavors. It is designed to provide consumers with the option to reduce

their sugar intake without having to sacrifice the flavor that they love. Coca Cola also offers a

connected ice cream recipe tool. This tool allows users to create their own ice cream recipes

based on their favorite flavors and ingredients. They can then share these recipes with friends

and family members, or use them to compete against other users in a variety of online

challenges. Overall, Coca Cola has developed a number of connected products that solve a

variety of problems or provide value to consumers. These products are designed to make it easier

for drivers to stay safe on the road, provide a solution to the problem of sugar addiction, and

allow users to create their own ice cream recipes (Shastri,2021).

How does connecting this product to the Internet change the product's value proposition?

For years, Coca Cola has been a well-known and popular beverage. They have a wide

variety of products, including sodas, juices, water, and coffee. Recently, they have introduced a

new product, Coca Cola Zero. Coca Cola Zero is a caffeine-free beverage that is marketed as

being healthier than regular Coca Cola. One of the ways Coca Cola Zero is marketed is by

connecting it to the Internet. It is not just a regular Coke with no caffeine; it is a completely

different product. Coca Cola Zero has a different flavor, and it is marketed as being healthier.

The way it is connected to the Internet makes it a valuable product. When Coca Cola Zero is

connected to the Internet, it is able to connect to the Coca Cola website. This website has

information about the product, as well as reviews and ratings. It is also possible to buy Coca
 4
MANAGING TECHNOLOGY

Cola Zero online. This means that the product has a value proposition that is different from

regular Coke. The value proposition for Coca Cola Zero is that it is a healthier beverage. This is

something that people want, and it is a way to differentiate the product from regular Coke. It is

also possible to buy Coca Cola Zero online, which gives it a value proposition that is different

from regular Coke.

When the product is connected, what additional services can you provide?

Coca cola is excited to announce that it has developed a coca cola-connected product that

will provide its customers with additional services such as automated ordering and real-time

inventory tracking. This product will allow customers to order coca cola products and have them

delivered directly to their doorstep, as well as keep track of the coca cola products that they have

in stock so that they can ensure that they are always having the freshest coca cola products

available. This coca cola-connected product is a great addition to the coca cola lineup, as it

provides its customers with additional services that they can use to improve their coca cola

experience. Automated ordering and real-time inventory tracking will help customers to make

sure that they always have the freshest coca cola products available, and will allow them to avoid

waiting in long lines at the store (forbes.com, 2019).

What is a new product that coca cola could invent in the future that has not been done yet?

Coca Cola could also develop new ways to market their drinks to different demographics.

For example, they could make a coca-free version of their classic drink that is designed for

people who are trying to reduce their sugar intake. Or they could create versions of their drinks

that are specifically marketed to young adults.

 5
MANAGING TECHNOLOGY

Coca Cola could also continue to develop their coca-free version of their classic drink.

This version would likely be called "Zero", and it would be made with zero sugar and zero

calories.

Another possibility is that coca cola could create coca-infused energy drinks. This would

be a great option for people who want to stay awake during the day but don't want to consume

lots of caffeine.

Coca Cola could also develop coca-flavored waters. This would be a great option for

people who are trying to reduce their sugar intake but still want to enjoy a refreshing drink.

Coca Cola could also develop coca-flavored smoothies. This would be a great option for

people who want to have a quick and healthy snack.

Coca Cola could also develop coca-flavored ice cream. This would be a great option for

people who want to enjoy a delicious dessert without having to worry about their sugar intake.

And finally, coca cola could develop coca-flavored yogurt. This would be a great option

for people who want to enjoy a creamy and healthy snack.

There are many potential new products that coca cola could develop in the future, and

there are sure to be many more ideas suggested by the public. The company is always looking to

improve their products and appeal to a wider range of consumers, so stay tuned for more news

about this topic.

How is this product going to generate more revenue for the company?

Coca Cola is looking to increase its revenue by introducing a new product line that

includes coca cola flavored coca cola. This new product line is going to generate more profit for

the company because it is a new and unique way to market coca cola to consumers. This product

line is also going to appeal to a wider range of consumers, who will be more likely to purchase it.
 6
MANAGING TECHNOLOGY

This new product line is also going to be a high-demand item, which is going to lead to increased

sales. In addition, this product line is also going to be popular with young people, who are

increasingly preferring alternative drinks. This product line is also going to be a cost-effective

way for the company to generate more revenue (forbes.com, 2019).

Competitive landscape of coca cola

A competitive landscape is an analysis of how a business compares within the

competitive climate with its competitors. Coca cola success mantra on a global scale is: Refresh

the World. Make a Difference.

Operating as a “multi-local” business has been the historical strength of coca-cola copany

for a very long term which relies mostly on the direction, experience of local bolting partners.

Coca cola hires the local people who understand the local market and give local ideas to

make its product reach the vast majority. Thus, this global strategy of coca-cola allows its

business in more than 200 countries to act according to local laws, local culture, and local needs

and so on.

Coca-cola has made itself a part of people’s daily meal. It offered its products at a price

that anyone can afford and it has made itself available in each and every part of the world. The

global success of Coca-Cola is the direct result of people drinking it one bottle at the time in their

own/local gatherings, functions. 

Despite of huge competition, Coca-Cola manages to retain its number one position in the

market. We can say that in the beverage sector there is an oligopoly as there are only few big

leaders like Coca-Cola, Pepsi and Dr Pepper Snapple Group.

Coca cola major marketing tool is advertisement. Coca-cola uses distinctive eye catching

advertisements to get noticed so they stay in people’s minds for a long time and makes them
 7
MANAGING TECHNOLOGY

know about their products. Coca-cola has also diversified its range by introducing similar

products like coca cola zero sugar with lemon, candies, ice creams keeping in mind the

requirements of customers of all age, from kids to old people, which has helped it for further

gain competitive advantages over other market players.

Coca-cola has thoroughly researched its competitors’ strategies and retained its position

globally.

How Coca cola change the competitive landscape?

Coca cola has offered wide range of products to target all the people. It has introduced

zero sugar coca cola. It will target the people who want to curb their sugar intake. Diabetic

people can also consume it once in a while. It has also introduced Coca cola with coffee. The

hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering

proposition that “sips like a Coke and finishes like a coffee.” 

Coca cola keep innovating new products and it has also introduced robotic fleet to deliver

the products at the doorstep of consumers.

Coca cola has invested in packaging also. The packaging of coca cola’s various products

is so colorful that it attracts all age of people from young kids to old age people.

Coca cola has left no stone untouched to maintain its position and outthrow its

competitors from the market.

References
 8
MANAGING TECHNOLOGY

Buehler, N.(2021). How Coca-Cola Makes Money. Retrieved from,

https://www.investopedia.com/articles/markets/112515/how-does-cocacola-actually-

make-money.asp

forbes.com.(2019). Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its

Advertising The Next Two Years?. Retrieved from,

https://www.forbes.com/sites/greatspeculations/2019/03/13/can-coca-cola-increase-its-

revenue-and-profitability-by-slashing-its-advertising-the-next-two-years/amp/

Shastri, A.(2021). Thorough Research on the Legendary Business Model of Coca Cola.

Retrieved from, https://iide.co/case-studies/business-model-of-coca-cola/