About coca cola company

Coca-Cola is a leading beverage company in the world. Company deals in different

types of beverages such as soft drinks and juice. Company operates its business in
more than 200 countries of the world. Company has 146200 employees through out
the world those serves 3500 beverages to the customers. In the world, company also
serves 1.8 billion customers per day.
 Case summary

After Screwing up in India for over a decade and losing the top slot to
pepsi,Now the Coco cola is dreaming big again and rearrangeing Its
strategy with a fresh enthusiasm and sharper focus to be on top slot
again.
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 Strengths
1.Customer Loyalty – With such strong products, it is natural that Coca cola has a
lot of customer loyalty. The products like Coca cola and Fanta have a huge fan
following.

2.Fantastic marketing strategies – Coca cola unlike Pepsi always tries to win peoples
heart. Where Pepsi’s target is continuously changing, and is targeted towards
youngsters, Coca cola targets people of all ages.

3.Vast global presence – Coca cola is present in 200 countries across the world.
Chances are, any country that you go to, you will find coca cola present in
that market
 Weakness
1.Competition with Pepsi – pepsi has overtaken coca cola and giving
though competition in the market. Coca cola was clear market
leader before .

2.Product Diversification is low – Where Pepsi has made a smart move and

diversified into the snacks segment with products like Lays and Kurkure,
 Opportunities

Diversification - diversification in the health and food business will improve the
offerings of Coca cola to their customers.

2.Packaged drinking water – With hygiene becoming a major factor in the

consumption of water, Packaged drinking water has found its way into peoples
mind. Coca cola has a presence in the packed drinking water segment though
Kinley. Although Kinleys expansion is slow as of now, Kinley has a huge potential
of expansion.
 Threats

1.Indirect competitors – Coffee chains like Starbucks, Café coffee day, Costa

coffee are on the rise.
 Questions
As HR Manager , what role do you play or how you will help in making
Coca Cola Number 1 Cola Company in India?

1. Affordability: The first focused on product pricing . Coca Cola should launch a
200 ml bottle for just Rs.10

2. Advertisement: The advertisement with the tag line - 'Thanda Matlab Coca-
Cola & by hiring virat kohli as new a brand ambassador of coca cola.
3. Availablity : make sure that consumers can buy coca-cola products at everywhere at
anytime.

4. Preference: It means that try to make the consumers not only like and accept coca-
cola products, but also be partial to the coca-cola brands.
Thank you