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In the chosen video, the scene starts with Lacie exiting a taxi to meet with a real estate
agent. She is attempting to move out of her apartment into a house at Pelican Cove. As she is
shown the house by the real estate agent, there are elements that she enjoys such as the large
kitchen and fitness center. However, she realizes that it may be too expensive, but the real estate
agent introduces a twenty percent discount for people rated 4.5 and above, which Lacie does not
meet. Although the audience is introduced to the idea of ratings of people on a one to five star
scale earlier in the episode, which is not included in the clip, the audience experiences one of the
major events in the episode that is directly impacted by the rating system and the opportunities
perspectives, each to a varying degree, and relates to the gentrification of neighborhoods in the
twentieth-first century. Because this is a common occurrence, it can show subtle ways that
people have been affected by society, so by analyzing this clip sociologists can identify new
concepts or reinforce older theories such as the three sociological paradigms: functionalism,
interactionism, and conflict theory. Gentrification is indicative of conflict theory because it has
competition for resources, which is housing. According to Shaun A. Golding, “researchers noted
that urban migration to rural destinations creates upward pressure on housing prices, which in
turn creates several problems for low-income residents” (Golding, 129). Gentrification is a
relevant issue in modern society and is important when it comes to analyzing the deepening of
social divisions.
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Conflict theory is present in this clip because the rating system creates inequality in the
social system. There is a divide between social classes because each social class is competing for
limited resources, which are positive ratings. This rating system can be thought of as another
way to express the class system. Because Lacie has a rating of 4.35, she is assumed to be
upper-middle class. However, this system can be flawed when higher ranker groups give lower
ranked groups low rankings in order to maintain and perpetuate their power. This is consistent
with Karl Marx’s ideas of class struggle, which led to conflict theory. Another form of inequality
exercised by those in power is by selecting those who are able to enter their inner circles, they
retain people similar to themselves. This excludes people of lower ratings, or people of a lower
class. Marx would argue that the class conflict and inequality in this clip will lead to social
change because the proletariat (lower classes) will overthrow the bourgeoisie (upper class).
Although this is not specifically shown in this clip, Marx may predict that the proletariat (lower
classes) will remove the rating system in order to share resources equally, regardless of class,
gender, or race.
In addition to conflict theory, symbolic interactionism theory can be found in the clip.
The rating system is effective at proving the conflict theory referenced earlier because the society
in the clip has agreed that the numbers hold meaning. Thus, it means that certain numbers are
more important than others. Symbolic interactionism states that society is made up of the
individual interactions that occur day-to-day using mutually recognized symbols and language.
Even the language that they are speaking, which is English, supports this because the real estate
agent and Lacie both know a word based on specific sounds which are translated into meanings.
It has been taught to them by their primary group as a child so that they understand what it
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means. This can also be applied to other languages such as Chinese or Spanish. Although a
monolingual English speaker will not understand Chinese or Spanish, he or she still recognizes
that Chinese characters and Spanish words mean something because another culture has given it
meaning. This point can be illustrated in Connie de Vos’s journal article on the sampling of
shared signed languages where de Vos examines the emergence of the Kata Kolok sign language
to both children born with deafness and to children who lose their hearing over time. The native
Balinese language and the Kata Kolok sign language are unrelated. According to deVos (2016),
“Kata Kolok is manifested in all of the major facets of village life…, or casually get together in
the village compounds shared by deaf and hearing families” (de Vos, 207). This is similar to how
English speakers acknowledge the existence of other languages, which gives it meaning in their
own mind. The Balinese speaking families (with hearing) also coexist with and acknowledge the
deaf community who communicate with the Kata Kolok sign language. Similarly, the Kata
Kolok sign language is different from American sign language and British sign language.
However, even though it is different, it does not deny its existence, but it exists because it means
something to a group of people. George Herbert Mead and his student, Herbert Blumer, would
also explain that the interactions between Lacie and the real estate agent as Lacie’s desire to
move into a better community and house because the house symbolizes success and wealth.
Lacie may have learned from a young age from interactions with friends that a bigger house
means that the owner has achieved success and prosperity in his or her life.
Finally, functionalism can also be analyzed within the clip to a minimal extent. The
exchange between the real estate agent and Lacie shows the dynamics that exist between them. It
symbolizes the relationship between the housing industry and people. It isn’t explicitly shown in
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the video clip, but the housing industry buys furniture and hires contractors in order to furnish
and build a house which supports the economy. This creates a web that leads to the support of
supermarkets, which goes to the cashiers, which could coincidentally go back to the real estate
agent to complete a cycle. The clip indirectly shows how one part of society supports another
part of society in order to create stability. This idea coincides with Herbert Spencer’s idea that
“just as the various organs of the body work together to keep the body functioning, the various
parts of society work together to keep society functioning” (Griffiths & Keirns, 1.3, para. 5).
Spencer would also agree that although only one aspect is shown, it has been implied that it
contributes to society by offering houses to people and supports other industries like the ones
mentioned above. Emile Durkheim would also agree with Spencer because he also believes the
I believe that conflict theory best represents the clip because there are many more
examples supporting this over the other sociological theories. The functionalist and interactionist
theories are much more nuanced in the analyses whereas the conflict theory is much more direct.
The real estate agent is direct in making it clear that the twenty percent discount is a reward or a
competition for resources for a specific rating. This supports conflict theory the most. Although
conflict theory is the best sociological theory to assign the clip, it is also important to
acknowledge that symbolic interactionism is the driving force behind it. Without the rating
system, which is a part of the symbolic interactionism theory, there would be nothing to compete
for. This would lead to the lack of inequality in Lacie’s society and the lack of need for
References
De Vos, C. (2016). Sampling Shared Sign Languages. Sign Language Studies, 16( 2), 204-226.
Golding, S.A. (2016). Gentrification and Segregated Wealth in Rural America: Home Value
https://openstax.org/books/introduction-sociology-2e/pages/1-3-theoretical-perspectives
https://youtu.be/LC5Ds3UftEE