STEP 1: PRELIMINARY RESEARCH AND GOAL SETTING

Identify the problem: women harassment

Target audience: women, men and all the harassers, people in law
Intended outcomes: People in law realizing to take this crime seriously, harassers realizing their
crime, if they don’t, they have to fear the law before committing this crime, women standing
for themselves, men and women working together to prevent women harassment

STEP 2: Effective marketing campaign

 Facebook events which will get the attention of most of the people.
 Twitter using hashtag
 Trends like #metoo which will get the attention
 Posters using slogans
 Ad

Step 3: Involving potential reputed people

 During the rallies in different places in the capital we will also take the renowned
people. They can be renowned in their respected field
 Solaiman Shukhon - motivator, popular among teenagers
 Salman Muqtadir, Asif Bin Azad, Tahsan Khan, Raba Khan – entertainer and popular in
social media
 Muhammad Yunus, Anu Muhammad, Zafor Iqbal, Tahmima Anam, Maria Chaudhari-
renowned professors and authors
 Some young politicians like Andalip Partho

Step 4: Places to rally

 Dhaka: Shahbag, Farmgate, Motijheel, Boshundhara Residential Area, Dhanmondi,
Gulshan, Banani, Uttara, Public and Private Universities, schools and colleges in Dhaka,
in front of big corporations like Pran, Garments, Banks (not all, some according to the
budget
 Chittagong:
 Rajshahi:
 Besides these places we will send a small group of people in bus stand and other
transportation places

Step 5: