HOW TO PITCH EMPLYEE ENGAGEMENT

Employee engagement is critical for any enterprise, especially in a booming

economy with record low unemployment. Everyone intuitively understands how
important it is, but how do you make a strong business case for a specific plan
with clear financial outcomes?  How you do you pitch employee engagement
initiatives to a CFO or senior finance person who has to approve your budget? 
The CFO is not interested in how your initiative will improve employee
engagement in of itself. She doesn’t care how it will improve morale with abstract
promises of improved productivity and retention: She cares about business
outcomes.  She’s looking for initiatives that have a direct connection to clear
outcomes that align with the financial metrics and KPIs that she cares most
about.
Advance Manufacturing Employee Engagement
However, how do you link something like employee engagement in an advanced
manufacturing company with a more complex financial metric? It requires a little
more legwork, but it’s worth presenting a successful pitch.

Again, first find out what KPI she cares about. Maybe it’s Asset Turnover. This
ratio measures how much sales revenue is being generated by total assets. The
way to increase this KPI is to grow sales and/or reduce assets.

The company was recently acquired by a private equity group and they’re looking
to improve how efficiently the company utilizes its assets before selling it to a
large conglomerate buyer with multiple similar manufacturing divisions.

They don’t care so much about expenses on the income statement, also known
as Op EX or operating expenses because most of it will be consolidated once the
large conglomerate acquires the company.  Their focus is Asset Turnover.