A

PROJECT REPORT

ON

( …………………………..)

A Case Study of (Conference Asia)

In partial fulfilment of requirement for the

Award of Degree of Bachelor of Management Studies

Submitted By:

CHANDRIL ASHOK PANCHAL

(THIRD YEAR BMS)

Under the Guidance of

Mrs. Steffi Salve.

BUNTS SANGHA’S
S.M. SHETTY COLLEGE OF SCIENCE, COMMERCE AND MANAGEMENT STUDIES
POWAI - 400076

UNIVERSITY OF MUMBAI
2016-17
 CERTIFICATE

This is to certify that student Chandril Ashok Panchal has submitted the
project work on Marketing A Case Study of (CONFERENCE ASIA) in the
partial fulfilment of degree of BACHELOR OF MANAGEMENT STUDIES
under the guidance of Prof. STEFFI SALVE.

_______________________ ________________________
Prof. Steffi Salve External Examiner

(PROJECT GUIDE) (PRINCIPAL)

 DECLARATION

Address: Next to Hiranandani Gardens, opposite Jalvayu Vihar Mumbai,-78, Maharashtra.

Website: www.smshettyinstitute .org Tel no: 022-61327352

Email: college@smshettyinstitute.in Fax no: 022-61327304

I, Panchal Chandril Panchal of S.M.Shetty College, Bachelors of Management Studies

Semester V, hereby declare that I have completed the project on “(Area You have

worked in) A Case Study of (CONFERENCE ASIA)”

The information submitted is true and original to the best of my knowledge.

 ACKNOWLEDGEMENT

Working on this internship has been a good experience. I would like to thank a number of
people who helped me directly or indirectly for this project.

I want to express my gratitude towards my college, BUNTS SANGHA’S S.M. SHETTY

COLLEGE OF SCIENCE, COMMERCE AND MANAGEMENT STUDIES, the Principal
of my college Dr.Sridhara Shetty and the Vice Principal Dr..Liji Santosh.

I am grateful to my Prof. STEFFI SALVE who guided me throughout the procedure in

preparing this project report.

I would like to thank my classmates, friends and family members and my senior or collouge
Shabdabramha Panchal who supported me in collecting information and making my report
better.

---------------------

(PANCHAL CHANDRIL ASHOK)

 Sr. No. Topics Pg. No.
INTRODUCTION
1 INTRODUCTION TO THE INDUSTRY
2 KEY COMPETITORS
3 SWOT
4 CLIENTS
5 REASONS FOR SELECTING THE ORGANISATION
6 STATEMENT OF OBJECTIVES
7 RESEARCH METHODOLOGY
ABOUT THE ORGANISATION
8 INTRODUCTION TO COMPANY
9 TYPES OF OWNERSHIP
10 STRUCTURE OF AN ORGANISATION
11 WORK CULTURE
12 PRODUCT PORTFOLIO
REPORT
13 JOB PROFILE
14 WORK DONE
15 REPORTING OFFICERS AND THEIR PROFILES
ANNEXURE
15 EMPLOYEES EXPERIENCE CERTIFICATE
16 CONCLUSION

I. INTRODUCTION
 INTRODUCTION TO CORPORATE EVENT MANAGEMENT.

Event management is the application of project management to the creation and development
of large scale events such as festivals, conferences, ceremonies, formal parties, concerts,
or conventions. It involves studying the brand, identifying its target audience, devising the event
concept, and coordinating the technical aspects before actually launching the event.
The process of planning and coordinating the event is usually referred to as event planning and
which can include budgeting, scheduling, site selection, acquiring necessary permits,
coordinating transportation and parking, arranging for speakers or entertainers, arranging decor,
event security, catering, coordinating with third party vendors, and emergency plans.
The events industry now includes events of all sizes from the Olympics down to business
breakfast meetings. Many industries, charitable organizations, and interest groups hold events in
order to market themselves, build business relationships, raise money, or celebrate achievement.