Warning # 849 in column 23.

Text: en_PK
The LOCALE subcommand of the SET command has an invalid parameter. It
could
not be mapped to a valid backend locale.
GET
FILE='C:\Users\Mudassir\Desktop\MMR.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
DATASET ACTIVATE DataSet1.

SAVE OUTFILE='C:\Users\Mudassir\Desktop\MMR.sav'
/COMPRESSED.
DATASET ACTIVATE DataSet1.

SAVE OUTFILE='C:\Users\Mudassir\Desktop\MMR.sav'
/COMPRESSED.
MVA VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2
E3 E4 SL1 SL2 SL3 SL4
KV1 KV2 KV3 .

MVA

[DataSet1] C:\Users\Mudassir\Desktop\MMR.sav

Univariate Statistics
Missing No. of Extremesa
N Mean Std. Deviation Count Percent Low High
Fbrand 107 2.06 .940 0 .0 0 0
EV1 107 2.72 .762 0 .0 0 0
EV2 107 2.76 .834 0 .0 0 0
EV3 107 2.64 .817 0 .0 0 0
EV4 107 2.95 .894 0 .0 0 0
LV1 107 2.94 .920 0 .0 0 0
LV2 107 2.89 .915 0 .0 0 0
LV3 107 2.81 .837 0 .0 0 0
LV4 107 2.65 .963 0 .0 0 0
QV1 107 3.15 .998 0 .0 0 0
QV2 107 2.43 1.010 0 .0 0 4
QV3 107 2.68 1.095 0 .0 0 0
QV4 107 2.32 .928 0 .0 0 2
E1 107 2.18 .940 0 .0 . .
E2 107 2.09 .783 0 .0 . .
E3 107 2.05 .829 0 .0 . .
E4 107 2.13 .825 0 .0 . .
SL1 107 3.98 .752 0 .0 . .
SL2 107 3.96 .764 0 .0 . .
SL3 107 3.96 .776 0 .0 . .
SL4 107 3.94 .750 0 .0 . .
KV1 107 4.05 .770 0 .0 4 0
KV2 107 4.00 .777 0 .0 . .
KV3 107 4.04 .726 0 .0 3 0
a. Number of cases outside the range (Q1 - 1.5*IQR, Q3 + 1.5*IQR).

DESCRIPTIVES VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3
QV4 E1 E2 E3 E4 SL1 SL2
SL3 SL4 KV1 KV2 KV3
/STATISTICS=MIN MAX.

Descriptives

Descriptive Statistics
N Minimum Maximum
Chose the brand which you 107 1 5
like most in cloths
The price of products is 107 1 4
correct
This brand is acceptable at 107 1 4
this price
This brand is giving me 107 1 4
value for money
This brand convinced me 107 1 4
very well to buy products.
I consider this brand is for 107 1 4
me
This brand is once in lifetime 107 1 4
This brand teaches me well 107 1 4
about my products
This brand offers genuine 107 1 5
products
This brand maintains the 107 1 5
quality as it promised
This brand is consistent 107 1 5
This brand is well formed 107 1 5
and organized
This brand gives me 107 1 5
satisfaction
This brand gives me 107 1 5
happiness
I feel exciting to buy this 107 1 4
This brand serves for the 107 1 4
well being of society
Our product or service are 107 1 4
more convenient
This brand impresses me as 107 2 5
well as others
I find this brand socially 107 2 5
acceptable
This brand has a good 107 2 5
impression on me
I like this brand. 107 2 5
This brand is valuable in 107 2 5
future
This brand helps me 107 2 5
learning about product
This brand name is 107 2 5
meaningful
Valid N (listwise) 107

EXAMINE VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1
E2 E3 E4 SL1 SL2 SL3
SL4 KV1 KV2 KV3
/PLOT BOXPLOT STEMLEAF
/COMPARE GROUPS
/STATISTICS EXTREME
/MISSING LISTWISE
/NOTOTAL.

Explore
 Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Chose the brand which you 107 100.0% 0 0.0% 107 100.0%
like most in cloths
The price of products is 107 100.0% 0 0.0% 107 100.0%
correct
This brand is acceptable at 107 100.0% 0 0.0% 107 100.0%
this price
This brand is giving me 107 100.0% 0 0.0% 107 100.0%
value for money
This brand convinced me 107 100.0% 0 0.0% 107 100.0%
very well to buy products.
I consider this brand is for 107 100.0% 0 0.0% 107 100.0%
me
This brand is once in lifetime 107 100.0% 0 0.0% 107 100.0%
This brand teaches me well 107 100.0% 0 0.0% 107 100.0%
about my products
This brand offers genuine 107 100.0% 0 0.0% 107 100.0%
products
This brand maintains the 107 100.0% 0 0.0% 107 100.0%
quality as it promised
This brand is consistent 107 100.0% 0 0.0% 107 100.0%
This brand is well formed 107 100.0% 0 0.0% 107 100.0%
and organized
This brand gives me 107 100.0% 0 0.0% 107 100.0%
satisfaction
This brand gives me 107 100.0% 0 0.0% 107 100.0%
happiness
I feel exciting to buy this 107 100.0% 0 0.0% 107 100.0%
This brand serves for the 107 100.0% 0 0.0% 107 100.0%
well being of society
Our product or service are 107 100.0% 0 0.0% 107 100.0%
more convenient
This brand impresses me as 107 100.0% 0 0.0% 107 100.0%
well as others
I find this brand socially 107 100.0% 0 0.0% 107 100.0%
acceptable
This brand has a good 107 100.0% 0 0.0% 107 100.0%
impression on me
I like this brand. 107 100.0% 0 0.0% 107 100.0%
This brand is valuable in 107 100.0% 0 0.0% 107 100.0%
future
This brand helps me 107 100.0% 0 0.0% 107 100.0%
learning about product
This brand name is 107 100.0% 0 0.0% 107 100.0%
meaningful

Extreme Values
Case Number Value
Chose the brand which you Highest 1 15 5
like most in cloths 2 11 4
3 16 4
4 26 4
5 31 4a
Lowest 1 106 1
2 103 1
3 102 1
4 100 1
5 99 1b
The price of products is Highest 1 6 4
correct 2 11 4
3 16 4
4 19 4
5 24 4a
Lowest 1 94 1
2 42 1
3 107 2
4 106 2
5 101 2c
This brand is acceptable at Highest 1 2 4
this price 2 17 4
3 19 4
4 22 4
5 23 4a
Lowest 1 94 1
2 42 1
3 37 1
 4 12 1
5 101 2c
This brand is giving me Highest 1 2 4
value for money 2 19 4
3 22 4
4 23 4
5 24 4a
Lowest 1 94 1
2 69 1
3 42 1
4 37 1
5 106 2c
This brand convinced me Highest 1 2 4
very well to buy products. 2 8 4
3 10 4
4 19 4
5 22 4a
Lowest 1 94 1
2 42 1
3 37 1
4 104 2
5 101 2c
I consider this brand is for Highest 1 2 4
me 2 10 4
3 14 4
4 15 4
5 17 4a
Lowest 1 94 1
2 42 1
3 37 1
4 106 2
5 104 2c
This brand is once in lifetime Highest 1 10 4
2 14 4
3 16 4
4 17 4
5 19 4a
Lowest 1 94 1
2 69 1
3 42 1
4 37 1
 5 104 2c
This brand teaches me well Highest 1 2 4
about my products 2 3 4
3 5 4
4 16 4
5 17 4a
Lowest 1 94 1
2 58 1
3 42 1
4 37 1
5 106 2c
This brand offers genuine Highest 1 65 5
products 2 1 4
3 6 4
4 13 4
5 16 4a
Lowest 1 103 1
2 91 1
3 88 1
4 78 1
5 55 1b
This brand maintains the Highest 1 30 5
quality as it promised 2 34 5
3 65 5
4 77 5
5 2 4a
Lowest 1 76 1
2 38 1
3 37 1
4 7 1
5 104 2c
This brand is consistent Highest 1 30 5
2 63 5
3 77 5
4 83 5
5 14 4a
Lowest 1 103 1
2 91 1
3 86 1
4 85 1
5 82 1b
This brand is well formed Highest 1 30 5
and organized 2 46 5
3 70 5
4 2 4
5 3 4a
Lowest 1 106 1
2 103 1
3 91 1
4 88 1
5 85 1b
This brand gives me Highest 1 6 5
satisfaction 2 47 5
3 5 4
4 14 4
5 17 4a
Lowest 1 103 1
2 99 1
3 94 1
4 92 1
5 88 1b
This brand gives me Highest 1 23 5
happiness 2 105 5
3 6 4
4 14 4
5 19 4a
Lowest 1 103 1
2 94 1
3 88 1
4 86 1
5 85 1b
I feel exciting to buy this Highest 1 14 4
2 19 4
3 23 4
4 29 4
5 47 4a
Lowest 1 103 1
2 101 1
3 94 1
4 88 1
5 86 1b
This brand serves for the Highest 1 16 4
well being of society 2 19 4
3 23 4
4 29 4
5 60 4a
Lowest 1 103 1
2 101 1
3 94 1
4 88 1
5 86 1b
Our product or service are Highest 1 16 4
more convenient 2 19 4
3 23 4
4 29 4
5 60 4a
Lowest 1 103 1
2 94 1
3 88 1
4 86 1
5 82 1b
This brand impresses me as Highest 1 2 5
well as others 2 7 5
3 11 5
4 17 5
5 23 5d
Lowest 1 85 2
2 77 2
3 69 2
4 48 2
5 28 2c
I find this brand socially Highest 1 2 5
acceptable 2 7 5
3 8 5
4 10 5
5 11 5d
Lowest 1 85 2
2 69 2
3 48 2
4 42 2
5 1 2
This brand has a good Highest 1 2 5
impression on me 2 7 5
 3 8 5
4 10 5
5 11 5d
Lowest 1 85 2
2 69 2
3 48 2
4 42 2
5 97 3e
I like this brand. Highest 1 2 5
2 6 5
3 7 5
4 8 5
5 11 5d
Lowest 1 85 2
2 69 2
3 48 2
4 42 2
5 97 3e
This brand is valuable in Highest 1 2 5
future 2 3 5
3 6 5
4 8 5
5 11 5d
Lowest 1 77 2
2 69 2
3 48 2
4 42 2
5 96 3e
This brand helps me Highest 1 2 5
learning about product 2 7 5
3 8 5
4 11 5
5 14 5d
Lowest 1 85 2
2 77 2
3 69 2
4 48 2
5 42 2c
This brand name is Highest 1 2 5
meaningful 2 6 5
3 7 5
 4 8 5
5 11 5d
Lowest 1 78 2
2 69 2
3 42 2
4 96 3
5 89 3e
a. Only a partial list of cases with the value 4 are shown in the table of upper
extremes.
b. Only a partial list of cases with the value 1 are shown in the table of lower
extremes.
c. Only a partial list of cases with the value 2 are shown in the table of lower
extremes.
d. Only a partial list of cases with the value 5 are shown in the table of upper
extremes.
e. Only a partial list of cases with the value 3 are shown in the table of lower
extremes.

Chose the brand which you like most in cloths

Chose the brand which you like most in cloths Stem-and-Leaf Plot

Frequency Stem & Leaf

34.00 1 . 0000000000000000000000000000000000
.00 1 .
42.00 2 . 000000000000000000000000000000000000000000
.00 2 .
23.00 3 . 00000000000000000000000
.00 3 .
7.00 4 . 0000000
.00 4 .
1.00 5 . 0

Stem width: 1
Each leaf: 1 case(s)
The price of products is correct

The price of products is correct Stem-and-Leaf Plot

Frequency Stem & Leaf

2.00 1 . 00
.00 1 .
.00 1 .
.00 1 .
.00 1 .
44.00 2 . 00000000000000000000000000000000000000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
43.00 3 . 0000000000000000000000000000000000000000000
.00 3 .
.00 3 .
.00 3 .
 .00 3 .
18.00 4 . 000000000000000000

Stem width: 1
Each leaf: 1 case(s)

This brand is acceptable at this price

This brand is acceptable at this price Stem-and-Leaf Plot

Frequency Stem & Leaf

4.00 1 . 0000
.00 1 .
.00 1 .
.00 1 .
 .00 1 .
41.00 2 . 00000000000000000000000000000000000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
39.00 3 . 000000000000000000000000000000000000000
.00 3 .
.00 3 .
.00 3 .
.00 3 .
23.00 4 . 00000000000000000000000

Stem width: 1
Each leaf: 1 case(s)

This brand is giving me value for money

This brand is giving me value for money Stem-and-Leaf Plot

Frequency Stem & Leaf

4.00 1 . 0000
.00 1 .
.00 1 .
.00 1 .
.00 1 .
50.00 2 . 00000000000000000000000000000000000000000000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
34.00 3 . 0000000000000000000000000000000000
.00 3 .
.00 3 .
.00 3 .
.00 3 .
19.00 4 . 0000000000000000000

Stem width: 1
Each leaf: 1 case(s)
This brand convinced me very well to buy products.

This brand convinced me very well to buy products. Stem-and-Leaf Plot

Frequency Stem & Leaf

3.00 1 . 000
.00 1 .
.00 1 .
.00 1 .
.00 1 .
36.00 2 . 000000000000000000000000000000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
31.00 3 . 0000000000000000000000000000000
.00 3 .
.00 3 .
.00 3 .
 .00 3 .
37.00 4 . 0000000000000000000000000000000000000

Stem width: 1
Each leaf: 1 case(s)

I consider this brand is for me

I consider this brand is for me Stem-and-Leaf Plot

Frequency Stem & Leaf

3.00 1 . 000
.00 1 .
.00 1 .
.00 1 .
 .00 1 .
39.00 2 . 000000000000000000000000000000000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
26.00 3 . 00000000000000000000000000
.00 3 .
.00 3 .
.00 3 .
.00 3 .
39.00 4 . 000000000000000000000000000000000000000

Stem width: 1
Each leaf: 1 case(s)

This brand is once in lifetime

This brand is once in lifetime Stem-and-Leaf Plot

Frequency Stem & Leaf

4.00 1 . 0000
.00 1 .
.00 1 .
.00 1 .
.00 1 .
39.00 2 . 000000000000000000000000000000000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
29.00 3 . 00000000000000000000000000000
.00 3 .
.00 3 .
.00 3 .
.00 3 .
35.00 4 . 00000000000000000000000000000000000

Stem width: 1
Each leaf: 1 case(s)
This brand teaches me well about my products

This brand teaches me well about my products Stem-and-Leaf Plot

Frequency Stem & Leaf

4.00 1 . 0000
.00 1 .
.00 1 .
.00 1 .
.00 1 .
37.00 2 . 0000000000000000000000000000000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
41.00 3 . 00000000000000000000000000000000000000000
.00 3 .
.00 3 .
.00 3 .
 .00 3 .
25.00 4 . 0000000000000000000000000

Stem width: 1
Each leaf: 1 case(s)

This brand offers genuine products

This brand offers genuine products Stem-and-Leaf Plot

Frequency Stem & Leaf

8.00 1 . 00000000
.00 1 .
49.00 2 . 0000000000000000000000000000000000000000000000000
.00 2 .
 23.00 3 . 00000000000000000000000
.00 3 .
26.00 4 . 00000000000000000000000000
.00 4 .
1.00 5 . 0

Stem width: 1
Each leaf: 1 case(s)

This brand maintains the quality as it promised

This brand maintains the quality as it promised Stem-and-Leaf Plot

Frequency Stem & Leaf

4.00 1 . 0000
 .00 1 .
30.00 2 . 000000000000000000000000000000
.00 2 .
23.00 3 . 00000000000000000000000
.00 3 .
46.00 4 . 0000000000000000000000000000000000000000000000
.00 4 .
4.00 5 . 0000

Stem width: 1
Each leaf: 1 case(s)

This brand is consistent

This brand is consistent Stem-and-Leaf Plot

Frequency Stem & Leaf

16.00 1 . 0000000000000000
.00 1 .
.00 1 .
.00 1 .
.00 1 .
50.00 2 . 00000000000000000000000000000000000000000000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
24.00 3 . 000000000000000000000000
.00 3 .
.00 3 .
.00 3 .
.00 3 .
13.00 4 . 0000000000000
4.00 Extremes (>=5.0)

Stem width: 1
Each leaf: 1 case(s)
This brand is well formed and organized

This brand is well formed and organized Stem-and-Leaf Plot

Frequency Stem & Leaf

13.00 1 . 0000000000000
.00 1 .
44.00 2 . 00000000000000000000000000000000000000000000
.00 2 .
17.00 3 . 00000000000000000
.00 3 .
30.00 4 . 000000000000000000000000000000
.00 4 .
3.00 5 . 000

Stem width: 1
Each leaf: 1 case(s)
This brand gives me satisfaction

This brand gives me satisfaction Stem-and-Leaf Plot

Frequency Stem & Leaf

15.00 1 . 000000000000000
.00 1 .
.00 1 .
.00 1 .
.00 1 .
60.00 2 .
000000000000000000000000000000000000000000000000000000000000
.00 2 .
.00 2 .
.00 2 .
.00 2 .
17.00 3 . 00000000000000000
.00 3 .
.00 3 .
.00 3 .
.00 3 .
13.00 4 . 0000000000000
2.00 Extremes (>=5.0)

Stem width: 1
Each leaf: 1 case(s)
This brand gives me happiness

This brand gives me happiness Stem-and-Leaf Plot

Frequency Stem & Leaf

22.00 Extremes (=<1)

.00 0 .
59.00 0 .
22222222222222222222222222222222222222222222222222222222222
26.00 Extremes (>=3)

Stem width: 10
Each leaf: 1 case(s)
I feel exciting to buy this

I feel exciting to buy this Stem-and-Leaf Plot

Frequency Stem & Leaf

19.00 Extremes (=<1)

.00 0 .
68.00 0 .
22222222222222222222222222222222222222222222222222222222222222222222
20.00 Extremes (>=3)

Stem width: 10
Each leaf: 1 case(s)
This brand serves for the well being of society

This brand serves for the well being of society Stem-and-Leaf Plot

Frequency Stem & Leaf

26.00 Extremes (=<1)

.00 0 .
58.00 0 .
2222222222222222222222222222222222222222222222222222222222
23.00 Extremes (>=3)

Stem width: 10
Each leaf: 1 case(s)
Our product or service are more convenient

Our product or service are more convenient Stem-and-Leaf Plot

Frequency Stem & Leaf

21.00 Extremes (=<1)

.00 0 .
60.00 0 .
222222222222222222222222222222222222222222222222222222222222
26.00 Extremes (>=3)

Stem width: 10
Each leaf: 1 case(s)
This brand impresses me as well as others

This brand impresses me as well as others Stem-and-Leaf Plot

Frequency Stem & Leaf

19.00 Extremes (=<3)

.00 0 .
65.00 0 .
44444444444444444444444444444444444444444444444444444444444444444
23.00 Extremes (>=5)

Stem width: 10
Each leaf: 1 case(s)
I find this brand socially acceptable

I find this brand socially acceptable Stem-and-Leaf Plot

Frequency Stem & Leaf

23.00 Extremes (=<3)

.00 0 .
60.00 0 .
444444444444444444444444444444444444444444444444444444444444
24.00 Extremes (>=5)

Stem width: 10
Each leaf: 1 case(s)
This brand has a good impression on me

This brand has a good impression on me Stem-and-Leaf Plot

Frequency Stem & Leaf

26.00 Extremes (=<3)

.00 0 .
55.00 0 .
4444444444444444444444444444444444444444444444444444444
26.00 Extremes (>=5)

Stem width: 10
Each leaf: 1 case(s)
I like this brand.

I like this brand. Stem-and-Leaf Plot

Frequency Stem & Leaf

25.00 Extremes (=<3)

.00 0 .
59.00 0 .
44444444444444444444444444444444444444444444444444444444444
23.00 Extremes (>=5)

Stem width: 10
Each leaf: 1 case(s)
This brand is valuable in future

This brand is valuable in future Stem-and-Leaf Plot

Frequency Stem & Leaf

4.00 Extremes (=<2.0)

17.00 3 . 00000000000000000
.00 3 .
.00 3 .
.00 3 .
.00 3 .
56.00 4 .
00000000000000000000000000000000000000000000000000000000
.00 4 .
.00 4 .
.00 4 .
.00 4 .
30.00 5 . 000000000000000000000000000000
 Stem width: 1
Each leaf: 1 case(s)

This brand helps me learning about product

This brand helps me learning about product Stem-and-Leaf Plot

Frequency Stem & Leaf

20.00 Extremes (=<3)

.00 0 .
61.00 0 .
4444444444444444444444444444444444444444444444444444444444444
26.00 Extremes (>=5)

Stem width: 10
 Each leaf: 1 case(s)

This brand name is meaningful

This brand name is meaningful Stem-and-Leaf Plot

Frequency Stem & Leaf

20.00 Extremes (=<3.00)

60.00 40 .
000000000000000000000000000000000000000000000000000000000000
.00 41 .
.00 42 .
.00 43 .
.00 44 .
.00 45 .
 .00 46 .
.00 47 .
.00 48 .
.00 49 .
27.00 50 . 000000000000000000000000000

Stem width: 0
Each leaf: 1 case(s)

DESCRIPTIVES VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3
QV4 E1 E2 E3 E4 SL1 SL2
SL3 SL4 KV1 KV2 KV3
/STATISTICS=KURTOSIS SKEWNESS.

Descriptives
 Descriptive Statistics
N Skewness Kurtosis
Statistic Statistic Std. Error Statistic Std. Error
Chose the brand which you 107 .651 .234 -.074 .463
like most in cloths
The price of products is 107 .264 .234 -.782 .463
correct
This brand is acceptable at 107 .087 .234 -.884 .463
this price
This brand is giving me 107 .345 .234 -.776 .463
value for money
This brand convinced me 107 -.149 .234 -1.248 .463
very well to buy products.
I consider this brand is for 107 -.110 .234 -1.380 .463
me
This brand is once in lifetime 107 -.076 .234 -1.252 .463
This brand teaches me well 107 -.027 .234 -.868 .463
about my products
This brand offers genuine 107 .294 .234 -.938 .463
products
This brand maintains the 107 -.307 .234 -.987 .463
quality as it promised
This brand is consistent 107 .670 .234 .023 .463
This brand is well formed 107 .224 .234 -1.070 .463
and organized
This brand gives me 107 .839 .234 .382 .463
satisfaction
This brand gives me 107 .956 .234 .708 .463
happiness
I feel exciting to buy this 107 .913 .234 .981 .463
This brand serves for the 107 .723 .234 .304 .463
well being of society
Our product or service are 107 .675 .234 .228 .463
more convenient
This brand impresses me as 107 -.783 .234 .947 .463
well as others
I find this brand socially 107 -.584 .234 .357 .463
acceptable
This brand has a good 107 -.428 .234 -.106 .463
impression on me
I like this brand. 107 -.454 .234 .140 .463
This brand is valuable in 107 -.587 .234 .198 .463
future
This brand helps me 107 -.738 .234 .638 .463
learning about product
This brand name is 107 -.509 .234 .314 .463
meaningful
Valid N (listwise) 107

CORRELATIONS
/VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2
E3 E4 SL1 SL2 SL3 SL4 KV1
KV2 KV3
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations

Correlations

Chose the This brand This brand This brand This brand This brand

brand This brand This brand convinced teaches me This brand maintains This brand serves for Our product This brand I find this This brand helps me

which you The price of is is giving me me very I consider This brand well about offers the quality This brand is well This brand This brand I feel the well or service impresses brand has a good This brand learning This brand

like most in products is acceptable value for well to buy this brand is once in my genuine as it is formed and gives me gives me exciting to being of are more me as well socially impression I like this is valuable about name is

cloths correct at this price money products. is for me lifetime products products promised consistent organized satisfaction happiness buy this society convenient as others acceptable on me brand. in future product meaningful

Chose the brand which Pearson 1 .259 ** .018 .051 -.019 .135 .095 .121 .022 -.029 .014 .008 .098 -.011 .031 -.003 .063 .015 -.050 -.036 -.089 .022 -.065 -.003

you like most in cloths Correlation

Sig. (2-tailed) .007 .858 .599 .844 .167 .329 .213 .825 .766 .885 .932 .313 .907 .749 .972 .516 .879 .612 .714 .361 .819 .509 .975

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

The price of products is Pearson .259 ** 1 .664 ** .577** .451** .395 ** .509 ** .494 ** .201 * .254** .219 * .220* .301 ** .360** .281** .230 * .164 .172 .257 ** .301** .286** .216* .159 .241*

correct Correlation

Sig. (2-tailed) .007 .000 .000 .000 .000 .000 .000 .038 .008 .023 .023 .002 .000 .003 .017 .092 .077 .007 .002 .003 .026 .101 .012

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is acceptable Pearson .018 .664 ** 1 .755** .693** .683 ** .731 ** .651 ** .353** .361** .327** .266 ** .369 ** .357** .324** .235 * .239* .203* .326 ** .379** .355** .268 ** .233* .280 **

at this price Correlation

Sig. (2-tailed) .858 .000 .000 .000 .000 .000 .000 .000 .000 .001 .006 .000 .000 .001 .015 .013 .036 .001 .000 .000 .005 .016 .003

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is giving me Pearson .051 .577 ** .755 ** 1 .622** .563 ** .614 ** .493 ** .246 * .299** .306** .154 .279 ** .306** .231 * .137 .127 .204* .295 ** .320** .320** .192* .163 .246*

value for money Correlation

Sig. (2-tailed) .599 .000 .000 .000 .000 .000 .000 .011 .002 .001 .113 .004 .001 .017 .160 .191 .035 .002 .001 .001 .047 .093 .011

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand convinced Pearson -.019 .451 ** .693 ** .622** 1 .639 ** .651 ** .518 ** .277** .357** .283** .177 .291 ** .302** .181 .219 * .213* .181 .329 ** .324** .249** .264 ** .244* .279 **

me very well to buy Correlation

products. Sig. (2-tailed) .844 .000 .000 .000 .000 .000 .000 .004 .000 .003 .068 .002 .002 .062 .023 .028 .062 .001 .001 .010 .006 .011 .004

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

I consider this brand is Pearson .135 .395 ** .683 ** .563** .639** 1 .811** .685 ** .255** .297** .331** .207* .331 ** .219 * .282** .189 .234* .135 .279 ** .327** .269** .230* .277 ** .243*

for me Correlation

Sig. (2-tailed) .167 .000 .000 .000 .000 .000 .000 .008 .002 .001 .033 .001 .023 .003 .051 .015 .166 .004 .001 .005 .017 .004 .012

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is once in Pearson .095 .509 ** .731 ** .614** .651** .811** 1 .749 ** .309** .380** .379** .200* .309 ** .309** .331** .306** .295 ** .148 .278 ** .326** .293** .249 ** .239* .234*

lifetime Correlation

Sig. (2-tailed) .329 .000 .000 .000 .000 .000 .000 .001 .000 .000 .039 .001 .001 .001 .001 .002 .129 .004 .001 .002 .010 .013 .015

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand teaches me Pearson .121 .494 ** .651 ** .493** .518** .685 ** .749 ** 1 .223 * .350** .286** .274 ** .296 ** .306** .315** .339** .268 ** .129 .284 ** .352** .329** .277 ** .247* .213*

well about my products Correlation

Sig. (2-tailed) .213 .000 .000 .000 .000 .000 .000 .021 .000 .003 .004 .002 .001 .001 .000 .005 .184 .003 .000 .001 .004 .010 .027

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand offers Pearson .022 .201* .353 ** .246 * .277** .255 ** .309 ** .223* 1 .604** .678** .566 ** .283 ** .308** .293** .304** .331 ** .108 .098 .147 .182 .188 .139 .262 **

genuine products Correlation

Sig. (2-tailed) .825 .038 .000 .011 .004 .008 .001 .021 .000 .000 .000 .003 .001 .002 .001 .001 .267 .317 .132 .061 .053 .154 .006

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand maintains the Pearson -.029 .254 ** .361 ** .299** .357** .297 ** .380 ** .350 ** .604** 1 .534** .475 ** .274 ** .313** .151 .128 .102 .079 .119 .129 .125 .163 .134 .266 **

quality as it promised Correlation

Sig. (2-tailed) .766 .008 .000 .002 .000 .002 .000 .000 .000 .000 .000 .004 .001 .121 .188 .296 .418 .223 .185 .201 .094 .169 .006

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is consistent Pearson .014 .219* .327 ** .306** .283** .331 ** .379 ** .286 ** .678** .534** 1 .576 ** .235* .296** .175 .201 * .192* .036 .107 .153 .169 .132 .108 .209*

Correlation

Sig. (2-tailed) .885 .023 .001 .001 .003 .001 .000 .003 .000 .000 .000 .015 .002 .071 .038 .047 .717 .275 .116 .082 .176 .268 .030

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is well Pearson .008 .220* .266 ** .154 .177 .207* .200* .274 ** .566** .475** .576** 1 .397 ** .367** .266** .297** .276 ** .256 ** .268 ** .263** .242 * .331 ** .288 ** .205*

formed and organized Correlation

Sig. (2-tailed) .932 .023 .006 .113 .068 .033 .039 .004 .000 .000 .000 .000 .000 .006 .002 .004 .008 .005 .006 .012 .000 .003 .034

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand gives me Pearson .098 .301 ** .369 ** .279** .291** .331 ** .309 ** .296 ** .283** .274** .235 * .397 ** 1 .736** .673** .582** .574 ** .103 .137 .148 .080 .204* .196* .192*

satisfaction Correlation

Sig. (2-tailed) .313 .002 .000 .004 .002 .001 .001 .002 .003 .004 .015 .000 .000 .000 .000 .000 .290 .160 .129 .412 .035 .043 .047

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand gives me Pearson -.011 .360 ** .357 ** .306** .302** .219* .309 ** .306 ** .308** .313** .296** .367 ** .736 ** 1 .784** .704** .712 ** .152 .233* .203 * .161 .171 .207* .239*

happiness Correlation

Sig. (2-tailed) .907 .000 .000 .001 .002 .023 .001 .001 .001 .001 .002 .000 .000 .000 .000 .000 .119 .016 .036 .097 .078 .033 .013

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

I feel exciting to buy this Pearson .031 .281 ** .324 ** .231 * .181 .282 ** .331 ** .315 ** .293** .151 .175 .266 ** .673 ** .784** 1 .763** .754 ** .115 .179 .176 .105 .165 .201* .193*

Correlation

Sig. (2-tailed) .749 .003 .001 .017 .062 .003 .001 .001 .002 .121 .071 .006 .000 .000 .000 .000 .238 .065 .069 .280 .090 .037 .047

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand serves for Pearson -.003 .230* .235* .137 .219 * .189 .306 ** .339 ** .304** .128 .201 * .297 ** .582 ** .704** .763** 1 .833 ** .092 .107 .135 .035 .071 .103 .123

the well being of society Correlation

Sig. (2-tailed) .972 .017 .015 .160 .023 .051 .001 .000 .001 .188 .038 .002 .000 .000 .000 .000 .345 .272 .166 .723 .470 .293 .209

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

Our product or service Pearson .063 .164 .239* .127 .213 * .234* .295 ** .268 ** .331** .102 .192 * .276 ** .574 ** .712** .754** .833** 1 .126 .202* .170 .103 .183 .147 .181

are more convenient Correlation

Sig. (2-tailed) .516 .092 .013 .191 .028 .015 .002 .005 .001 .296 .047 .004 .000 .000 .000 .000 .197 .037 .080 .289 .059 .130 .062

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand impresses Pearson .015 .172 .203* .204 * .181 .135 .148 .129 .108 .079 .036 .256 ** .103 .152 .115 .092 .126 1 .787 ** .758** .750** .719 ** .694 ** .623 **

me as well as others Correlation

Sig. (2-tailed) .879 .077 .036 .035 .062 .166 .129 .184 .267 .418 .717 .008 .290 .119 .238 .345 .197 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

I find this brand socially Pearson -.050 .257 ** .326 ** .295** .329** .279 ** .278 ** .284 ** .098 .119 .107 .268 ** .137 .233 * .179 .107 .202* .787 ** 1 .857** .852** .741 ** .731 ** .683 **

acceptable Correlation

Sig. (2-tailed) .612 .007 .001 .002 .001 .004 .004 .003 .317 .223 .275 .005 .160 .016 .065 .272 .037 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand has a good Pearson -.036 .301 ** .379 ** .320** .324** .327 ** .326 ** .352 ** .147 .129 .153 .263 ** .148 .203 * .176 .135 .170 .758 ** .857 ** 1 .887** .745 ** .767 ** .689 **

impression on me Correlation

Sig. (2-tailed) .714 .002 .000 .001 .001 .001 .001 .000 .132 .185 .116 .006 .129 .036 .069 .166 .080 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

I like this brand. Pearson -.089 .286 ** .355 ** .320** .249** .269 ** .293 ** .329 ** .182 .125 .169 .242* .080 .161 .105 .035 .103 .750 ** .852 ** .887** 1 .756 ** .744 ** .714 **

Correlation

Sig. (2-tailed) .361 .003 .000 .001 .010 .005 .002 .001 .061 .201 .082 .012 .412 .097 .280 .723 .289 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is valuable in Pearson .022 .216* .268 ** .192 * .264** .230* .249 ** .277 ** .188 .163 .132 .331 ** .204* .171 .165 .071 .183 .719 ** .741 ** .745** .756** 1 .789 ** .672 **

future Correlation

Sig. (2-tailed) .819 .026 .005 .047 .006 .017 .010 .004 .053 .094 .176 .000 .035 .078 .090 .470 .059 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand helps me Pearson -.065 .159 .233* .163 .244 * .277 ** .239* .247* .139 .134 .108 .288 ** .196* .207 * .201 * .103 .147 .694 ** .731 ** .767** .744** .789 ** 1 .669 **

learning about product Correlation

Sig. (2-tailed) .509 .101 .016 .093 .011 .004 .013 .010 .154 .169 .268 .003 .043 .033 .037 .293 .130 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand name is Pearson -.003 .241* .280 ** .246 * .279** .243* .234* .213* .262** .266** .209 * .205* .192* .239 * .193 * .123 .181 .623 ** .683 ** .689** .714** .672 ** .669 ** 1

meaningful Correlation

Sig. (2-tailed) .975 .012 .003 .011 .004 .012 .015 .027 .006 .006 .030 .034 .047 .013 .047 .209 .062 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

FREQUENCIES VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3
QV4 E1 E2 E3 E4 SL1 SL2
SL3 SL4 KV1 KV2 KV3
/ORDER=ANALYSIS.

Frequencies

Statistics

This brand This brand This brand

Chose the This brand is convinced This brand This brand This brand This brand is serves for Our product This brand I find this This brand helps me

brand which The price of This brand is giving me me very well I consider This brand is teaches me offers maintains the well formed This brand This brand the well or service impresses brand has a good This brand is learning This brand

you like most products is acceptable at value for to buy this brand is once in well about genuine quality as it This brand is and gives me gives me I feel exciting being of are more me as well socially impression I like this valuable in about name is

in cloths correct this price money products. for me lifetime my products products promised consistent organized satisfaction happiness to buy this society convenient as others acceptable on me brand. future product meaningful

N Valid 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

Missi 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

ng

Frequency Table

Chose the brand which you like most in cloths

Cumulative
Frequency Percent Valid Percent Percent
Valid j. 34 31.8 31.8 31.8
Bin shafiq 42 39.3 39.3 71.0
Khaadi 23 21.5 21.5 92.5
Gul Ahmad 7 6.5 6.5 99.1
 5 1 .9 .9 100.0
Total 107 100.0 100.0

The price of products is correct

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 2 1.9 1.9 1.9
Disagree 44 41.1 41.1 43.0
Neither Agree nor Disagree 43 40.2 40.2 83.2
Agree 18 16.8 16.8 100.0
Total 107 100.0 100.0

This brand is acceptable at this price

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 4 3.7 3.7 3.7
Disagree 41 38.3 38.3 42.1
Neither Agree nor Disagree 39 36.4 36.4 78.5
Agree 23 21.5 21.5 100.0
Total 107 100.0 100.0

This brand is giving me value for money

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 4 3.7 3.7 3.7
Disagree 50 46.7 46.7 50.5
Neither Agree nor Disagree 34 31.8 31.8 82.2
Agree 19 17.8 17.8 100.0
Total 107 100.0 100.0

This brand convinced me very well to buy products.

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 3 2.8 2.8 2.8
Disagree 36 33.6 33.6 36.4
Neither Agree nor Disagree 31 29.0 29.0 65.4
 Agree 37 34.6 34.6 100.0
Total 107 100.0 100.0

I consider this brand is for me

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 3 2.8 2.8 2.8
Disagree 39 36.4 36.4 39.3
Neither Agree nor Disagree 26 24.3 24.3 63.6
Agree 39 36.4 36.4 100.0
Total 107 100.0 100.0

This brand is once in lifetime

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 4 3.7 3.7 3.7
Disagree 39 36.4 36.4 40.2
Neither Agree nor Disagree 29 27.1 27.1 67.3
Agree 35 32.7 32.7 100.0
Total 107 100.0 100.0

This brand teaches me well about my products

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 4 3.7 3.7 3.7
Disagree 37 34.6 34.6 38.3
Neither Agree nor Disagree 41 38.3 38.3 76.6
Agree 25 23.4 23.4 100.0
Total 107 100.0 100.0

This brand offers genuine products

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 8 7.5 7.5 7.5
Disagree 49 45.8 45.8 53.3
Neither Agree nor Disagree 23 21.5 21.5 74.8
 Agree 26 24.3 24.3 99.1
Strongly Agree 1 .9 .9 100.0
Total 107 100.0 100.0

This brand maintains the quality as it promised

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 4 3.7 3.7 3.7
Disagree 30 28.0 28.0 31.8
Neither Agree nor Disagree 23 21.5 21.5 53.3
Agree 46 43.0 43.0 96.3
Strongly Agree 4 3.7 3.7 100.0
Total 107 100.0 100.0

This brand is consistent

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 16 15.0 15.0 15.0
Disagree 50 46.7 46.7 61.7
Neither Agree nor Disagree 24 22.4 22.4 84.1
Agree 13 12.1 12.1 96.3
Strongly Agree 4 3.7 3.7 100.0
Total 107 100.0 100.0

This brand is well formed and organized

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 13 12.1 12.1 12.1
Disagree 44 41.1 41.1 53.3
Neither Agree nor Disagree 17 15.9 15.9 69.2
Agree 30 28.0 28.0 97.2
Strongly Agree 3 2.8 2.8 100.0
Total 107 100.0 100.0

This brand gives me satisfaction

 Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 15 14.0 14.0 14.0
Disagree 60 56.1 56.1 70.1
Neither Agree nor Disagree 17 15.9 15.9 86.0
Agree 13 12.1 12.1 98.1
Strongly Agree 2 1.9 1.9 100.0
Total 107 100.0 100.0

This brand gives me happiness

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 22 20.6 20.6 20.6
Disagree 59 55.1 55.1 75.7
Neither Agree nor Disagree 13 12.1 12.1 87.9
Agree 11 10.3 10.3 98.1
Strongly Agree 2 1.9 1.9 100.0
Total 107 100.0 100.0

I feel exciting to buy this

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 19 17.8 17.8 17.8
Disagree 68 63.6 63.6 81.3
Neither Agree nor Disagree 11 10.3 10.3 91.6
Agree 9 8.4 8.4 100.0
Total 107 100.0 100.0

This brand serves for the well being of society

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 26 24.3 24.3 24.3
Disagree 58 54.2 54.2 78.5
Neither Agree nor Disagree 15 14.0 14.0 92.5
Agree 8 7.5 7.5 100.0
Total 107 100.0 100.0
 Our product or service are more convenient
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Disagree 21 19.6 19.6 19.6
Disagree 60 56.1 56.1 75.7
Neither Agree nor Disagree 17 15.9 15.9 91.6
Agree 9 8.4 8.4 100.0
Total 107 100.0 100.0

This brand impresses me as well as others

Cumulative
Frequency Percent Valid Percent Percent
Valid Disagree 6 5.6 5.6 5.6
Neither Agree nor Disagree 13 12.1 12.1 17.8
Agree 65 60.7 60.7 78.5
Strongly Agree 23 21.5 21.5 100.0
Total 107 100.0 100.0

I find this brand socially acceptable

Cumulative
Frequency Percent Valid Percent Percent
Valid Disagree 5 4.7 4.7 4.7
Neither Agree nor Disagree 18 16.8 16.8 21.5
Agree 60 56.1 56.1 77.6
Strongly Agree 24 22.4 22.4 100.0
Total 107 100.0 100.0

This brand has a good impression on me

Cumulative
Frequency Percent Valid Percent Percent
Valid Disagree 4 3.7 3.7 3.7
Neither Agree nor Disagree 22 20.6 20.6 24.3
Agree 55 51.4 51.4 75.7
Strongly Agree 26 24.3 24.3 100.0
Total 107 100.0 100.0
 I like this brand.
Cumulative
Frequency Percent Valid Percent Percent
Valid Disagree 4 3.7 3.7 3.7
Neither Agree nor Disagree 21 19.6 19.6 23.4
Agree 59 55.1 55.1 78.5
Strongly Agree 23 21.5 21.5 100.0
Total 107 100.0 100.0

This brand is valuable in future

Cumulative
Frequency Percent Valid Percent Percent
Valid Disagree 4 3.7 3.7 3.7
Neither Agree nor Disagree 17 15.9 15.9 19.6
Agree 56 52.3 52.3 72.0
Strongly Agree 30 28.0 28.0 100.0
Total 107 100.0 100.0

This brand helps me learning about product

Cumulative
Frequency Percent Valid Percent Percent
Valid Disagree 6 5.6 5.6 5.6
Neither Agree nor Disagree 14 13.1 13.1 18.7
Agree 61 57.0 57.0 75.7
Strongly Agree 26 24.3 24.3 100.0
Total 107 100.0 100.0

This brand name is meaningful

Cumulative
Frequency Percent Valid Percent Percent
Valid Disagree 3 2.8 2.8 2.8
Neither Agree nor Disagree 17 15.9 15.9 18.7
Agree 60 56.1 56.1 74.8
Strongly Agree 27 25.2 25.2 100.0
Total 107 100.0 100.0
RELIABILITY
/VARIABLES=Fbrand EV1 EV3 EV2 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2
E3 E4 SL1 SL2 SL3 SL4 KV1
KV2 KV3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA.

Reliability

Scale: ALL VARIABLES

Case Processing Summary

N %
Cases Valid 107 100.0
Excludeda 0 .0
Total 107 100.0
a. Listwise deletion based on all variables in the
procedure.

Reliability Statistics
Cronbach's
Alpha N of Items
.911 24

CORRELATIONS
/VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2
E3 E4 SL1 SL2 SL3 SL4 KV1
KV2 KV3
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations
 Correlations

Chose the This brand This brand This brand This brand This brand

brand This brand This brand convinced teaches me This brand maintains This brand serves for Our product This brand I find this This brand helps me

which you The price of is is giving me me very I consider This brand well about offers the quality This brand is well This brand This brand I feel the well or service impresses brand has a good This brand learning This brand

like most in products is acceptable value for well to buy this brand is once in my genuine as it is formed and gives me gives me exciting to being of are more me as well socially impression I like this is valuable about name is

cloths correct at this price money products. is for me lifetime products products promised consistent organized satisfaction happiness buy this society convenient as others acceptable on me brand. in future product meaningful

Chose the brand which Pearson 1 .259 ** .018 .051 -.019 .135 .095 .121 .022 -.029 .014 .008 .098 -.011 .031 -.003 .063 .015 -.050 -.036 -.089 .022 -.065 -.003

you like most in cloths Correlation

Sig. (2-tailed) .007 .858 .599 .844 .167 .329 .213 .825 .766 .885 .932 .313 .907 .749 .972 .516 .879 .612 .714 .361 .819 .509 .975

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

The price of products is Pearson .259 ** 1 .664 ** .577** .451** .395 ** .509 ** .494 ** .201 * .254** .219 * .220* .301 ** .360** .281** .230 * .164 .172 .257 ** .301** .286** .216* .159 .241*

correct Correlation

Sig. (2-tailed) .007 .000 .000 .000 .000 .000 .000 .038 .008 .023 .023 .002 .000 .003 .017 .092 .077 .007 .002 .003 .026 .101 .012

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is acceptable Pearson .018 .664 ** 1 .755** .693** .683 ** .731 ** .651 ** .353** .361** .327** .266 ** .369 ** .357** .324** .235 * .239* .203* .326 ** .379** .355** .268 ** .233* .280 **

at this price Correlation

Sig. (2-tailed) .858 .000 .000 .000 .000 .000 .000 .000 .000 .001 .006 .000 .000 .001 .015 .013 .036 .001 .000 .000 .005 .016 .003

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is giving me Pearson .051 .577 ** .755 ** 1 .622** .563 ** .614 ** .493 ** .246 * .299** .306** .154 .279 ** .306** .231 * .137 .127 .204* .295 ** .320** .320** .192* .163 .246*

value for money Correlation

Sig. (2-tailed) .599 .000 .000 .000 .000 .000 .000 .011 .002 .001 .113 .004 .001 .017 .160 .191 .035 .002 .001 .001 .047 .093 .011

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand convinced Pearson -.019 .451 ** .693 ** .622** 1 .639 ** .651 ** .518 ** .277** .357** .283** .177 .291 ** .302** .181 .219 * .213* .181 .329 ** .324** .249** .264 ** .244* .279 **

me very well to buy Correlation

products. Sig. (2-tailed) .844 .000 .000 .000 .000 .000 .000 .004 .000 .003 .068 .002 .002 .062 .023 .028 .062 .001 .001 .010 .006 .011 .004

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

I consider this brand is Pearson .135 .395 ** .683 ** .563** .639** 1 .811** .685 ** .255** .297** .331** .207* .331 ** .219 * .282** .189 .234* .135 .279 ** .327** .269** .230* .277 ** .243*

for me Correlation

Sig. (2-tailed) .167 .000 .000 .000 .000 .000 .000 .008 .002 .001 .033 .001 .023 .003 .051 .015 .166 .004 .001 .005 .017 .004 .012

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is once in Pearson .095 .509 ** .731 ** .614** .651** .811** 1 .749 ** .309** .380** .379** .200* .309 ** .309** .331** .306** .295 ** .148 .278 ** .326** .293** .249 ** .239* .234*

lifetime Correlation

Sig. (2-tailed) .329 .000 .000 .000 .000 .000 .000 .001 .000 .000 .039 .001 .001 .001 .001 .002 .129 .004 .001 .002 .010 .013 .015

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand teaches me Pearson .121 .494 ** .651 ** .493** .518** .685 ** .749 ** 1 .223 * .350** .286** .274 ** .296 ** .306** .315** .339** .268 ** .129 .284 ** .352** .329** .277 ** .247* .213*

well about my products Correlation

Sig. (2-tailed) .213 .000 .000 .000 .000 .000 .000 .021 .000 .003 .004 .002 .001 .001 .000 .005 .184 .003 .000 .001 .004 .010 .027

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand offers Pearson .022 .201* .353 ** .246 * .277** .255 ** .309 ** .223* 1 .604** .678** .566 ** .283 ** .308** .293** .304** .331 ** .108 .098 .147 .182 .188 .139 .262 **

genuine products Correlation

Sig. (2-tailed) .825 .038 .000 .011 .004 .008 .001 .021 .000 .000 .000 .003 .001 .002 .001 .001 .267 .317 .132 .061 .053 .154 .006

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand maintains the Pearson -.029 .254 ** .361 ** .299** .357** .297 ** .380 ** .350 ** .604** 1 .534** .475 ** .274 ** .313** .151 .128 .102 .079 .119 .129 .125 .163 .134 .266 **

quality as it promised Correlation

Sig. (2-tailed) .766 .008 .000 .002 .000 .002 .000 .000 .000 .000 .000 .004 .001 .121 .188 .296 .418 .223 .185 .201 .094 .169 .006

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is consistent Pearson .014 .219* .327 ** .306** .283** .331 ** .379 ** .286 ** .678** .534** 1 .576 ** .235* .296** .175 .201 * .192* .036 .107 .153 .169 .132 .108 .209*

Correlation

Sig. (2-tailed) .885 .023 .001 .001 .003 .001 .000 .003 .000 .000 .000 .015 .002 .071 .038 .047 .717 .275 .116 .082 .176 .268 .030

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is well Pearson .008 .220* .266 ** .154 .177 .207* .200* .274 ** .566** .475** .576** 1 .397 ** .367** .266** .297** .276 ** .256 ** .268 ** .263** .242 * .331 ** .288 ** .205*

formed and organized Correlation

Sig. (2-tailed) .932 .023 .006 .113 .068 .033 .039 .004 .000 .000 .000 .000 .000 .006 .002 .004 .008 .005 .006 .012 .000 .003 .034

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand gives me Pearson .098 .301 ** .369 ** .279** .291** .331 ** .309 ** .296 ** .283** .274** .235 * .397 ** 1 .736** .673** .582** .574 ** .103 .137 .148 .080 .204* .196* .192*

satisfaction Correlation

Sig. (2-tailed) .313 .002 .000 .004 .002 .001 .001 .002 .003 .004 .015 .000 .000 .000 .000 .000 .290 .160 .129 .412 .035 .043 .047

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand gives me Pearson -.011 .360 ** .357 ** .306** .302** .219* .309 ** .306 ** .308** .313** .296** .367 ** .736 ** 1 .784** .704** .712 ** .152 .233* .203 * .161 .171 .207* .239*

happiness Correlation

Sig. (2-tailed) .907 .000 .000 .001 .002 .023 .001 .001 .001 .001 .002 .000 .000 .000 .000 .000 .119 .016 .036 .097 .078 .033 .013

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

I feel exciting to buy this Pearson .031 .281 ** .324 ** .231 * .181 .282 ** .331 ** .315 ** .293** .151 .175 .266 ** .673 ** .784** 1 .763** .754 ** .115 .179 .176 .105 .165 .201* .193*

Correlation

Sig. (2-tailed) .749 .003 .001 .017 .062 .003 .001 .001 .002 .121 .071 .006 .000 .000 .000 .000 .238 .065 .069 .280 .090 .037 .047

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand serves for Pearson -.003 .230* .235* .137 .219 * .189 .306 ** .339 ** .304** .128 .201 * .297 ** .582 ** .704** .763** 1 .833 ** .092 .107 .135 .035 .071 .103 .123

the well being of society Correlation

Sig. (2-tailed) .972 .017 .015 .160 .023 .051 .001 .000 .001 .188 .038 .002 .000 .000 .000 .000 .345 .272 .166 .723 .470 .293 .209

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

Our product or service Pearson .063 .164 .239* .127 .213 * .234* .295 ** .268 ** .331** .102 .192 * .276 ** .574 ** .712** .754** .833** 1 .126 .202* .170 .103 .183 .147 .181

are more convenient Correlation

Sig. (2-tailed) .516 .092 .013 .191 .028 .015 .002 .005 .001 .296 .047 .004 .000 .000 .000 .000 .197 .037 .080 .289 .059 .130 .062

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand impresses Pearson .015 .172 .203* .204 * .181 .135 .148 .129 .108 .079 .036 .256 ** .103 .152 .115 .092 .126 1 .787 ** .758** .750** .719 ** .694 ** .623 **

me as well as others Correlation

Sig. (2-tailed) .879 .077 .036 .035 .062 .166 .129 .184 .267 .418 .717 .008 .290 .119 .238 .345 .197 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
I find this brand socially Pearson -.050 .257 ** .326 ** .295** .329** .279 ** .278 ** .284 ** .098 .119 .107 .268 ** .137 .233 * .179 .107 .202* .787 ** 1 .857** .852** .741 ** .731 ** .683 **

acceptable Correlation

Sig. (2-tailed) .612 .007 .001 .002 .001 .004 .004 .003 .317 .223 .275 .005 .160 .016 .065 .272 .037 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand has a good Pearson -.036 .301 ** .379 ** .320** .324** .327 ** .326 ** .352 ** .147 .129 .153 .263 ** .148 .203 * .176 .135 .170 .758 ** .857 ** 1 .887** .745 ** .767 ** .689 **

impression on me Correlation

Sig. (2-tailed) .714 .002 .000 .001 .001 .001 .001 .000 .132 .185 .116 .006 .129 .036 .069 .166 .080 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

I like this brand. Pearson -.089 .286 ** .355 ** .320** .249** .269 ** .293 ** .329 ** .182 .125 .169 .242* .080 .161 .105 .035 .103 .750 ** .852 ** .887** 1 .756 ** .744 ** .714 **

Correlation

Sig. (2-tailed) .361 .003 .000 .001 .010 .005 .002 .001 .061 .201 .082 .012 .412 .097 .280 .723 .289 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand is valuable in Pearson .022 .216* .268 ** .192 * .264** .230* .249 ** .277 ** .188 .163 .132 .331 ** .204* .171 .165 .071 .183 .719 ** .741 ** .745** .756** 1 .789 ** .672 **

future Correlation

Sig. (2-tailed) .819 .026 .005 .047 .006 .017 .010 .004 .053 .094 .176 .000 .035 .078 .090 .470 .059 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand helps me Pearson -.065 .159 .233* .163 .244 * .277 ** .239* .247* .139 .134 .108 .288 ** .196* .207 * .201 * .103 .147 .694 ** .731 ** .767** .744** .789 ** 1 .669 **

learning about product Correlation

Sig. (2-tailed) .509 .101 .016 .093 .011 .004 .013 .010 .154 .169 .268 .003 .043 .033 .037 .293 .130 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

This brand name is Pearson -.003 .241* .280 ** .246 * .279** .243* .234* .213* .262** .266** .209 * .205* .192* .239 * .193 * .123 .181 .623 ** .683 ** .689** .714** .672 ** .669 ** 1

meaningful Correlation

Sig. (2-tailed) .975 .012 .003 .011 .004 .012 .015 .027 .006 .006 .030 .034 .047 .013 .047 .209 .062 .000 .000 .000 .000 .000 .000

N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

T-TEST
/TESTVAL=0
/MISSING=ANALYSIS
/VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2
E3 E4 SL1 SL2 SL3 SL4 KV1
KV2 KV3
/CRITERIA=CI(.95).

T-Test

One-Sample Statistics
 N Mean Std. Deviation Std. Error Mean
Chose the brand which you 107 2.06 .940 .091
like most in cloths
The price of products is 107 2.72 .762 .074
correct
This brand is acceptable at 107 2.76 .834 .081
this price
This brand is giving me 107 2.64 .817 .079
value for money
This brand convinced me 107 2.95 .894 .086
very well to buy products.
I consider this brand is for 107 2.94 .920 .089
me
This brand is once in lifetime 107 2.89 .915 .088
This brand teaches me well 107 2.81 .837 .081
about my products
This brand offers genuine 107 2.65 .963 .093
products
This brand maintains the 107 3.15 .998 .096
quality as it promised
This brand is consistent 107 2.43 1.010 .098
This brand is well formed 107 2.68 1.095 .106
and organized
This brand gives me 107 2.32 .928 .090
satisfaction
This brand gives me 107 2.18 .940 .091
happiness
I feel exciting to buy this 107 2.09 .783 .076
This brand serves for the 107 2.05 .829 .080
well being of society
Our product or service are 107 2.13 .825 .080
more convenient
This brand impresses me as 107 3.98 .752 .073
well as others
I find this brand socially 107 3.96 .764 .074
acceptable
This brand has a good 107 3.96 .776 .075
impression on me
I like this brand. 107 3.94 .750 .073
This brand is valuable in 107 4.05 .770 .074
future
This brand helps me 107 4.00 .777 .075
learning about product
This brand name is 107 4.04 .726 .070
meaningful

One-Sample Test
Test Value = 0
95% Confidence Interval of the
Mean Difference
t df Sig. (2-tailed) Difference Lower Upper
Chose the brand which 22.626 106 .000 2.056 1.88 2.24
you like most in cloths
The price of products is 36.907 106 .000 2.720 2.57 2.87
correct
This brand is acceptable 34.206 106 .000 2.757 2.60 2.92
at this price
This brand is giving me 33.361 106 .000 2.636 2.48 2.79
value for money
This brand convinced me 34.161 106 .000 2.953 2.78 3.12
very well to buy products.
I consider this brand is 33.110 106 .000 2.944 2.77 3.12
for me
This brand is once in 32.664 106 .000 2.888 2.71 3.06
lifetime
This brand teaches me 34.765 106 .000 2.813 2.65 2.97
well about my products
This brand offers 28.524 106 .000 2.654 2.47 2.84
genuine products
This brand maintains the 32.640 106 .000 3.150 2.96 3.34
quality as it promised
This brand is consistent 24.876 106 .000 2.430 2.24 2.62
This brand is well formed 25.328 106 .000 2.682 2.47 2.89
and organized
This brand gives me 25.848 106 .000 2.318 2.14 2.50
satisfaction
This brand gives me 23.967 106 .000 2.178 2.00 2.36
happiness
I feel exciting to buy this 27.640 106 .000 2.093 1.94 2.24
This brand serves for the 25.553 106 .000 2.047 1.89 2.21
well being of society
Our product or service 26.713 106 .000 2.131 1.97 2.29
are more convenient
This brand impresses me 54.756 106 .000 3.981 3.84 4.13
as well as others
I find this brand socially 53.661 106 .000 3.963 3.82 4.11
acceptable
This brand has a good 52.813 106 .000 3.963 3.81 4.11
impression on me
I like this brand. 54.377 106 .000 3.944 3.80 4.09
This brand is valuable in 54.398 106 .000 4.047 3.90 4.19
future
This brand helps me 53.249 106 .000 4.000 3.85 4.15
learning about product
This brand name is 57.535 106 .000 4.037 3.90 4.18
meaningful

ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4
SL1 SL2 SL3 SL4 KV1 KV2
KV3 BY Gender
/MISSING ANALYSIS.

Oneway

ANOVA
Sum of Mean
Squares df Square F Sig.
Chose the brand which Between .108 1 .108 .121 .728
you like most in cloths Groups
Within Groups 93.556 105 .891
Total 93.664 106
The price of products is Between .373 1 .373 .640 .425
correct Groups
Within Groups 61.216 105 .583
Total 61.589 106
This brand is Between 1.114 1 1.114 1.612 .207
acceptable at this price Groups
Within Groups 72.568 105 .691
Total 73.682 106
This brand is giving me Between .118 1 .118 .175 .676
value for money Groups
Within Groups 70.667 105 .673
Total 70.785 106
This brand convinced Between .075 1 .075 .093 .761
me very well to buy Groups
products. Within Groups 84.691 105 .807
Total 84.766 106
I consider this brand is Between .328 1 .328 .386 .536
for me Groups
Within Groups 89.335 105 .851
Total 89.664 106
This brand is once in Between 1.313 1 1.313 1.579 .212
lifetime Groups
Within Groups 87.341 105 .832
Total 88.654 106
This brand teaches me Between .871 1 .871 1.246 .267
well about my products Groups
Within Groups 73.391 105 .699
Total 74.262 106
This brand offers Between .052 1 .052 .055 .814
genuine products Groups
Within Groups 98.154 105 .935
Total 98.206 106
This brand maintains Between 1.214 1 1.214 1.221 .272
the quality as it Groups
promised Within Groups 104.394 105 .994
Total 105.607 106
This brand is Between .513 1 .513 .500 .481
consistent Groups
Within Groups 107.711 105 1.026
Total 108.224 106
This brand is well Between .541 1 .541 .448 .505
formed and organized Groups
Within Groups 126.656 105 1.206
Total 127.196 106
This brand gives me Between .923 1 .923 1.073 .303
satisfaction Groups
Within Groups 90.274 105 .860
Total 91.196 106
This brand gives me Between .019 1 .019 .022 .883
happiness Groups
Within Groups 93.607 105 .891
Total 93.626 106
I feel exciting to buy Between .300 1 .300 .486 .487
this Groups
Within Groups 64.765 105 .617
Total 65.065 106
This brand serves for Between .031 1 .031 .045 .832
the well being of Groups
society Within Groups 72.735 105 .693
Total 72.766 106
Our product or service Between .008 1 .008 .012 .913
are more convenient Groups
Within Groups 72.160 105 .687
Total 72.168 106
This brand impresses Between .112 1 .112 .197 .658
me as well as others Groups
Within Groups 59.850 105 .570
Total 59.963 106
I find this brand socially Between .048 1 .048 .082 .776
acceptable Groups
Within Groups 61.802 105 .589
Total 61.850 106
This brand has a good Between .048 1 .048 .079 .779
impression on me Groups
Within Groups 63.802 105 .608
Total 63.850 106
I like this brand. Between .108 1 .108 .190 .663
Groups
Within Groups 59.556 105 .567
Total 59.664 106
This brand is valuable Between .031 1 .031 .052 .819
in future Groups
Within Groups 62.735 105 .597
Total 62.766 106
This brand helps me Between .203 1 .203 .334 .564
learning about product Groups
Within Groups 63.797 105 .608
Total 64.000 106
This brand name is Between .048 1 .048 .090 .764
meaningful Groups
Within Groups 55.802 105 .531
Total 55.850 106

ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4
SL1 SL2 SL3 SL4 KV1 KV2
KV3 BY Experience
/MISSING ANALYSIS.

Oneway

ANOVA
Sum of Mean
Squares df Square F Sig.
Chose the brand which Between 4.846 4 1.212 1.391 .242
you like most in cloths Groups
Within Groups 88.817 102 .871
Total 93.664 106
The price of products is Between 2.510 4 .628 1.083 .369
correct Groups
Within Groups 59.079 102 .579
Total 61.589 106
This brand is Between 2.817 4 .704 1.014 .404
acceptable at this price Groups
Within Groups 70.865 102 .695
Total 73.682 106
This brand is giving me Between 4.358 4 1.090 1.673 .162
value for money Groups
Within Groups 66.427 102 .651
Total 70.785 106
This brand convinced Between 2.997 4 .749 .935 .447
me very well to buy Groups
products. Within Groups 81.770 102 .802
Total 84.766 106
I consider this brand is Between 2.761 4 .690 .810 .522
for me Groups
 Within Groups 86.903 102 .852
Total 89.664 106
This brand is once in Between 5.889 4 1.472 1.815 .132
lifetime Groups
Within Groups 82.765 102 .811
Total 88.654 106
This brand teaches me Between 2.566 4 .642 .913 .460
well about my products Groups
Within Groups 71.695 102 .703
Total 74.262 106
This brand offers Between 3.032 4 .758 .812 .520
genuine products Groups
Within Groups 95.174 102 .933
Total 98.206 106
This brand maintains Between 19.267 4 4.817 5.690 .000
the quality as it Groups
promised Within Groups 86.340 102 .846
Total 105.607 106
This brand is Between 3.221 4 .805 .782 .539
consistent Groups
Within Groups 105.003 102 1.029
Total 108.224 106
This brand is well Between 4.260 4 1.065 .884 .477
formed and organized Groups
Within Groups 122.936 102 1.205
Total 127.196 106
This brand gives me Between 4.899 4 1.225 1.447 .224
satisfaction Groups
Within Groups 86.298 102 .846
Total 91.196 106
This brand gives me Between 3.800 4 .950 1.079 .371
happiness Groups
Within Groups 89.826 102 .881
Total 93.626 106
I feel exciting to buy Between 4.234 4 1.058 1.775 .140
this Groups
Within Groups 60.832 102 .596
Total 65.065 106
This brand serves for Between 3.226 4 .806 1.183 .323
the well being of Groups
society Within Groups 69.540 102 .682
 Total 72.766 106
Our product or service Between 1.780 4 .445 .645 .632
are more convenient Groups
Within Groups 70.389 102 .690
Total 72.168 106
This brand impresses Between 2.160 4 .540 .953 .437
me as well as others Groups
Within Groups 57.802 102 .567
Total 59.963 106
I find this brand socially Between 3.519 4 .880 1.538 .197
acceptable Groups
Within Groups 58.332 102 .572
Total 61.850 106
This brand has a good Between 2.947 4 .737 1.234 .301
impression on me Groups
Within Groups 60.903 102 .597
Total 63.850 106
I like this brand. Between 5.323 4 1.331 2.498 .047
Groups
Within Groups 54.340 102 .533
Total 59.664 106
This brand is valuable Between 3.404 4 .851 1.462 .219
in future Groups
Within Groups 59.362 102 .582
Total 62.766 106
This brand helps me Between 3.245 4 .811 1.362 .252
learning about product Groups
Within Groups 60.755 102 .596
Total 64.000 106
This brand name is Between 3.747 4 .937 1.834 .128
meaningful Groups
Within Groups 52.103 102 .511
Total 55.850 106

ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4
SL1 SL2 SL3 SL4 KV1 KV2
KV3 BY Gender
/MISSING ANALYSIS.
Oneway

ANOVA
Sum of Mean
Squares df Square F Sig.
Chose the brand which Between .108 1 .108 .121 .728
you like most in cloths Groups
Within Groups 93.556 105 .891
Total 93.664 106
The price of products is Between .373 1 .373 .640 .425
correct Groups
Within Groups 61.216 105 .583
Total 61.589 106
This brand is Between 1.114 1 1.114 1.612 .207
acceptable at this price Groups
Within Groups 72.568 105 .691
Total 73.682 106
This brand is giving me Between .118 1 .118 .175 .676
value for money Groups
Within Groups 70.667 105 .673
Total 70.785 106
This brand convinced Between .075 1 .075 .093 .761
me very well to buy Groups
products. Within Groups 84.691 105 .807
Total 84.766 106
I consider this brand is Between .328 1 .328 .386 .536
for me Groups
Within Groups 89.335 105 .851
Total 89.664 106
This brand is once in Between 1.313 1 1.313 1.579 .212
lifetime Groups
Within Groups 87.341 105 .832
Total 88.654 106
This brand teaches me Between .871 1 .871 1.246 .267
well about my products Groups
Within Groups 73.391 105 .699
Total 74.262 106
This brand offers Between .052 1 .052 .055 .814
genuine products Groups
 Within Groups 98.154 105 .935
Total 98.206 106
This brand maintains Between 1.214 1 1.214 1.221 .272
the quality as it Groups
promised Within Groups 104.394 105 .994
Total 105.607 106
This brand is Between .513 1 .513 .500 .481
consistent Groups
Within Groups 107.711 105 1.026
Total 108.224 106
This brand is well Between .541 1 .541 .448 .505
formed and organized Groups
Within Groups 126.656 105 1.206
Total 127.196 106
This brand gives me Between .923 1 .923 1.073 .303
satisfaction Groups
Within Groups 90.274 105 .860
Total 91.196 106
This brand gives me Between .019 1 .019 .022 .883
happiness Groups
Within Groups 93.607 105 .891
Total 93.626 106
I feel exciting to buy Between .300 1 .300 .486 .487
this Groups
Within Groups 64.765 105 .617
Total 65.065 106
This brand serves for Between .031 1 .031 .045 .832
the well being of Groups
society Within Groups 72.735 105 .693
Total 72.766 106
Our product or service Between .008 1 .008 .012 .913
are more convenient Groups
Within Groups 72.160 105 .687
Total 72.168 106
This brand impresses Between .112 1 .112 .197 .658
me as well as others Groups
Within Groups 59.850 105 .570
Total 59.963 106
I find this brand socially Between .048 1 .048 .082 .776
acceptable Groups
Within Groups 61.802 105 .589
 Total 61.850 106
This brand has a good Between .048 1 .048 .079 .779
impression on me Groups
Within Groups 63.802 105 .608
Total 63.850 106
I like this brand. Between .108 1 .108 .190 .663
Groups
Within Groups 59.556 105 .567
Total 59.664 106
This brand is valuable Between .031 1 .031 .052 .819
in future Groups
Within Groups 62.735 105 .597
Total 62.766 106
This brand helps me Between .203 1 .203 .334 .564
learning about product Groups
Within Groups 63.797 105 .608
Total 64.000 106
This brand name is Between .048 1 .048 .090 .764
meaningful Groups
Within Groups 55.802 105 .531
Total 55.850 106

ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4
SL1 SL2 SL3 SL4 KV1 KV2
KV3 BY Age
/MISSING ANALYSIS.

Oneway

ANOVA
Sum of Mean
Squares df Square F Sig.
Chose the brand which Between 8.579 9 .953 1.087 .380
you like most in cloths Groups
Within Groups 85.084 97 .877
Total 93.664 106
The price of products is Between 7.324 9 .814 1.455 .176
correct Groups
Within Groups 54.265 97 .559
Total 61.589 106
This brand is Between 11.409 9 1.268 1.975 .050
acceptable at this price Groups
Within Groups 62.273 97 .642
Total 73.682 106
This brand is giving me Between 8.430 9 .937 1.457 .175
value for money Groups
Within Groups 62.355 97 .643
Total 70.785 106
This brand convinced Between 8.571 9 .952 1.212 .296
me very well to buy Groups
products. Within Groups 76.195 97 .786
Total 84.766 106
I consider this brand is Between 6.102 9 .678 .787 .629
for me Groups
Within Groups 83.562 97 .861
Total 89.664 106
This brand is once in Between 6.956 9 .773 .918 .513
lifetime Groups
Within Groups 81.698 97 .842
Total 88.654 106
This brand teaches me Between 4.789 9 .532 .743 .669
well about my products Groups
Within Groups 69.473 97 .716
Total 74.262 106
This brand offers Between 8.980 9 .998 1.085 .381
genuine products Groups
Within Groups 89.225 97 .920
Total 98.206 106
This brand maintains Between 4.089 9 .454 .434 .914
the quality as it Groups
promised Within Groups 101.519 97 1.047
Total 105.607 106
This brand is Between 7.370 9 .819 .788 .628
consistent Groups
Within Groups 100.854 97 1.040
Total 108.224 106
This brand is well Between 14.414 9 1.602 1.377 .209
formed and organized Groups
Within Groups 112.783 97 1.163
Total 127.196 106
This brand gives me Between 11.155 9 1.239 1.502 .158
satisfaction Groups
Within Groups 80.041 97 .825
Total 91.196 106
This brand gives me Between 8.255 9 .917 1.042 .413
happiness Groups
Within Groups 85.371 97 .880
Total 93.626 106
I feel exciting to buy Between 7.842 9 .871 1.477 .167
this Groups
Within Groups 57.223 97 .590
Total 65.065 106
This brand serves for Between 4.883 9 .543 .775 .640
the well being of Groups
society Within Groups 67.884 97 .700
Total 72.766 106
Our product or service Between 4.151 9 .461 .658 .745
are more convenient Groups
Within Groups 68.017 97 .701
Total 72.168 106
This brand impresses Between 10.700 9 1.189 2.341 .020
me as well as others Groups
Within Groups 49.263 97 .508
Total 59.963 106
I find this brand socially Between 6.651 9 .739 1.299 .248
acceptable Groups
Within Groups 55.200 97 .569
Total 61.850 106
This brand has a good Between 8.165 9 .907 1.580 .132
impression on me Groups
Within Groups 55.686 97 .574
Total 63.850 106
I like this brand. Between 7.232 9 .804 1.487 .164
Groups
Within Groups 52.431 97 .541
Total 59.664 106
This brand is valuable Between 3.900 9 .433 .714 .695
in future Groups
Within Groups 58.866 97 .607
Total 62.766 106
This brand helps me Between 6.053 9 .673 1.126 .352
learning about product Groups
Within Groups 57.947 97 .597
Total 64.000 106
This brand name is Between 4.814 9 .535 1.017 .432
meaningful Groups
Within Groups 51.037 97 .526
Total 55.850 106

ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4
SL1 SL2 SL3 SL4 KV1 KV2
KV3 BY Education
/MISSING ANALYSIS.

Oneway

ANOVA
Sum of Mean
Squares df Square F Sig.
Chose the brand which Between 2.795 4 .699 .784 .538
you like most in cloths Groups
Within Groups 90.869 102 .891
Total 93.664 106
The price of products is Between 4.113 4 1.028 1.825 .130
correct Groups
Within Groups 57.475 102 .563
Total 61.589 106
This brand is Between 3.960 4 .990 1.448 .224
acceptable at this price Groups
Within Groups 69.722 102 .684
Total 73.682 106
This brand is giving me Between .769 4 .192 .280 .890
value for money Groups
 Within Groups 70.016 102 .686
Total 70.785 106
This brand convinced Between 1.967 4 .492 .606 .659
me very well to buy Groups
products. Within Groups 82.799 102 .812
Total 84.766 106
I consider this brand is Between 3.206 4 .802 .946 .441
for me Groups
Within Groups 86.457 102 .848
Total 89.664 106
This brand is once in Between 2.815 4 .704 .836 .505
lifetime Groups
Within Groups 85.839 102 .842
Total 88.654 106
This brand teaches me Between 3.816 4 .954 1.381 .246
well about my products Groups
Within Groups 70.446 102 .691
Total 74.262 106
This brand offers Between 2.180 4 .545 .579 .679
genuine products Groups
Within Groups 96.026 102 .941
Total 98.206 106
This brand maintains Between 1.915 4 .479 .471 .757
the quality as it Groups
promised Within Groups 103.692 102 1.017
Total 105.607 106
This brand is Between .944 4 .236 .224 .924
consistent Groups
Within Groups 107.281 102 1.052
Total 108.224 106
This brand is well Between 2.984 4 .746 .613 .654
formed and organized Groups
Within Groups 124.212 102 1.218
Total 127.196 106
This brand gives me Between 1.667 4 .417 .475 .754
satisfaction Groups
Within Groups 89.529 102 .878
Total 91.196 106
This brand gives me Between 1.499 4 .375 .415 .798
happiness Groups
Within Groups 92.127 102 .903
 Total 93.626 106
I feel exciting to buy Between 1.844 4 .461 .744 .564
this Groups
Within Groups 63.222 102 .620
Total 65.065 106
This brand serves for Between 4.899 4 1.225 1.841 .127
the well being of Groups
society Within Groups 67.868 102 .665
Total 72.766 106
Our product or service Between 4.329 4 1.082 1.627 .173
are more convenient Groups
Within Groups 67.839 102 .665
Total 72.168 106
This brand impresses Between 1.976 4 .494 .869 .485
me as well as others Groups
Within Groups 57.987 102 .568
Total 59.963 106
I find this brand socially Between .527 4 .132 .219 .927
acceptable Groups
Within Groups 61.324 102 .601
Total 61.850 106
This brand has a good Between 2.129 4 .532 .879 .479
impression on me Groups
Within Groups 61.722 102 .605
Total 63.850 106
I like this brand. Between 2.070 4 .518 .917 .457
Groups
Within Groups 57.593 102 .565
Total 59.664 106
This brand is valuable Between 3.644 4 .911 1.572 .188
in future Groups
Within Groups 59.123 102 .580
Total 62.766 106
This brand helps me Between 2.088 4 .522 .860 .491
learning about product Groups
Within Groups 61.912 102 .607
Total 64.000 106
This brand name is Between 1.507 4 .377 .707 .589
meaningful Groups
Within Groups 54.343 102 .533
Total 55.850 106