A focus on user

outcomes

VO C A B U L A RY T E R M S KEY CONCEPTS
TO REMEMBER

a focus on user Understand today to Making and breaking

outcomes: an Enterprise create the future assumptions
Design Thinking Principle
that represents putting You can’t improve your user’s as-is We all make assumptions in order
your users at the center of experience if you don’t understand to have ideas and make decisions.
your work and solving for it clearly. Use design research to Just make sure you’re testing
their needs  learn what your user struggles assumptions with real information.
with today so you can envision the
design research: the to-be future experience.
practice of inquiry and
discovery that builds
knowledge, insight, and
empathy for your users

empathy: the action of

understanding, being
aware of, and being
sensitive to the feelings,
thoughts, and experience
of another

T RY I T T O DAY 01
Consider your users
Next time you review an idea,
design, or deliverable, ask yourself
what the user would think of
it. Then go through the 5 Whys
activity to dig deeper.  stakeholder or subject matter
When you feel
overwhelmed by a
complex domain,
try some of
these methods.
02 03
Learn the basics See what’s out there
Have questions? Do some desk A lot of users will document their
research (you can learn a lot experiences and share them
about a person’s experience online, which can be a great way
on the internet), or interview a to observe remotely. Think user
generated videos, review sites,
expert to start to get a handle on and social media.
things before talking to users.