4/4/2020 An In-Depth Look at Hotel Chain Oyo's Financials and Strategy: New Skift Research – Skift

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An In-Depth Look at
Hotel Chain Oyo’s
Financials and
Strategy: New Skift
Research
Seth Borko, Skift Research - Oct 22, 2019 10:30 am

O
yo promises a new type of hotel company. It’s
an asset-light brand that seeks to connect the
Skift
global long tail of mom-and-pop hotels
Take
through its tech and distribution platform. But can it live
up to the hype? Skift Research dives deep into Oyo’s
business strategy and financial performance.
— Seth Borko

We might suggest that Oyo Hotels and Homes is a contender for the most exciting
company in hospitality today. If reaching a million rooms and a $10 billion
valuation in just six years doesn’t make you sit up and take notice, then what will?

Oyo is a topic of conversation and controversy in hospitality, tech, and media

circles. And much confusion over Oyo and its current business model exists.

In response, we wanted to publish the definitive look into how Oyo operates. To
take apart its business model and to figure out what makes the company tick and
how it makes (or doesn’t make) money.

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4/4/2020 An In-Depth Look at Hotel Chain Oyo's Financials and Strategy: New Skift Research – Skift

PREVIEW AND PURCHASE

Part of the challenge is that Oyo doesn’t look cleanly like any one thing. So how
you view it depends on where you sit. Those with a background in distribution
might see some similarities to online travel agencies. Those in the tech world will
see that it offers a software platform, and of course note that it is backed by the
prominent SoftBank Vision Fund. And in the hotel world, Oyo franchises or
manages thousands of properties.

So, what is Oyo today: a tech company, an online booking site, or a hotel company?
A slight mix of all to be sure, and as such we investigate all three aspects of Oyo’s
corporate makeup in this report.

We supplement that qualitative look with a quantitative look into Oyo’s financial
performance, geographic expansion, as well as how Oyo stacks up to its global
peers in hospitality. We believe that this report presents the most accurate,
consistent, and complete look into Oyo’s income statements and key performance
indicators available today.

To do this, Skift Research sourced and reviewed hundreds of documents from Oyo
dating back to 2012, including its internal audited financial statements, articles of
incorporation, fundraising documents, marketing and operational agreements, and
franchise disclosure documents. We also collected property- and room-level data
for all of the publicly viewable listings on Oyorooms.com, giving us a dataset of
21,000 properties and 380,000 rooms in 20 countries. We’ve combined these
resources with Oyo’s public releases and press statement as well as with additional
desk research.

The result is that we have pieced together what we believe to be the most
thorough look yet into how Oyo runs its business.

PREVIEW AND PURCHASE

WHAT YOU’LL LEARN FROM THIS REPORT:

An in-depth analysis of Oyo’s hospitality, distribution, and tech strategies

Oyo financials and KPIs including room nights, gross bookings, revenue, and
profits, FY2016-FY2020E

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Oyo’s geographic mix and how its footprint compares with other chains
l bl d d l
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4/4/2020 An In-Depth Look at Hotel Chain Oyo's Financials and Strategy: New Skift Research – Skift
Oyo’s capitalization table, money raised, and valuation
Obstacles that threaten to derail Oyo’s growth

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Tags: budget hotels, china, hotel tech, india, oyo, oyo hotels, oyo rooms, skift research

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