Value Chain of a VC firm

Firm Infrastructure Nothing really

Human Resource Management Primary Source of getting work done in a Professional Service Firm
Examples of Professional Service Firms : VC funds, Consultings, Law Fir
^ these are all companies that can only work human thinking as the main

Techonolgy Development Not a lot

Maybe getting access to Market Intelligence tools like Tracxn

Procurement Scouting of startups that fit its stage

Inbound logistics Inflow of all the startups that the VC funds gets access to

Production Evaluation of which companies to take forward

Outbound logistics Nothing really

Marketing and sales All the marketing work done to make sure that startups are able to find yo

Service Making sure that all startups funded by them get access to help and supp
Professional Service Firm
VC funds, Consultings, Law Firms, Investment Banks
rk human thinking as the main raw material

ce tools like Tracxn

gets access to

that startups are able to find you

em get access to help and support from the VC firms connections

https://about.crunchbase.com/blog/venture-capitalists-content-marketing/
https://magistralconsulting.com/is-the-marketing-for-vc-and-pe-firm-same-as-any-other-b2b-marketing-this-will-surprise-you/
https://www.chiratae.com/events/

https://venturebeat.com/2014/04/19/heres-a-look-inside-a-typical-vcs-pipeline-a-must-read-for-entrepreneurs/
https://www.pitchdrive.com/vc
eting-this-will-surprise-you/

ntrepreneurs/
Exit Model
2018
Top Valuation Metric Annual Revenues 60,00,000
Active Users 500,000

Key Operating Metric COGS

Operating Cost 1.2Cr

Total Costs 1.8Cr

Total Profits -1.2Cr

Valuation Multiple ( Revenue) 10

Valuation Multiple ( Active Users) 100

Pre Money Valuation (Revenues) 6Cr

Valuation ( DAU's) 5Cr

Our Investment 1.2Cr

Post Money Valuation 6+1.2
Post Money Valuation 7.2
Our stake 1.2/7.2
Our stake in % 16.67%

Value of our stake 1.2Cr

 2019 2020 2021
6Cr 60Cr 300Cr
0.5mn 5mn 20mn

COGS COGS COGS

12Cr 50Cr 150Cr

18Cr 60Cr 200Cr

-12Cr 0 100Cr

8 7 6
100 75 60

48Cr
50Cr

12Cr 40Cr 100Cr

12+48
60
12/60+ 16.67(1-12/60)
33.34%
Build an edtech pipeline : Research and collect data on atleast 10 companies

Company Sub Sector Year Started Revenues

Edtech, distance online

BYJU’S education, mobile 2011 2,800 crores INR
learning

Distance education, E-
Unacademy learning, M-learning, 2015 1.12 crores USD
Ed-tech

Internet Media &

Toppr 2013 $352.9M
Services

Meritnation 2009 Rs 34.76 crore

Quizizz 2015 65 mn MUA
Other top metric Founders Background of founder

Byju Raveendran was born in 1981 in the Azhikode

village of Kerala, India to Raveendran and
Shobhanavalli. He studied at a Malayalam medium
school where his mother was a mathematics teacher
and father a physics teacher. He would skip classes
Byju Raveendran and then learn at home. And Divya was born in
Divya Gokulnath Bengaluru. Her father is a nephrologist with Apollo
Hospitals and her mother was a programming
executive with the broadcasting company
Doordarshan. She is an only child of her parents. As
a child, her father taught her science.

With co-founders Hemesh Singh and Roman Saini,

Munjal registered Unacademy as a brand in 2015
Gaurav Munjal,
under the parent company Sorting Hat Technologies
Roman Saini,
Pvt. The platform offered free classes during its
Hemesh Singh
initial years and started a subscription model in
2019.

Zishaan Hayath is the Co-founder of Toppr.com. He

is the Angel Investor of Startups in India. Prior to
this, he worked as VP Product at Futurebazaar.com.
He was the Co-founder and VP Product of
Chaupaati Bazaar. He served as Associate
Zishaan Hayath, Consultant at Opera Solutions. He also served as
Hemanth Goteti Assistant Manager at ITC Limited. And Hemanth
was the Principal Engineer at Chaupaati.com, a
phone commerce startup that was acquired by
Futurebazaar.com. Hemanth was one of the first
employees of Chaupaati.com and a key member in
the launch of phone commerce platform.

Pavan Chauhan is the co-founder and Managing

Director of Meritnation.com. He obtained a
Bachelor’s in Engineering from NIT Karnataka and
a Post Graduate Diploma in Management from
Indian Institute of Management, Bangalore. Prior to
Pavan Chauhan
launching Meritnation.com in the year 2009, Pavan
successfully completed several projects in the field
of education, gaming and assessment. He also
worked with several global brands such as Castle
Rock Research, USA, Microsoft Inc to name a few.
 Gupta and Deepak Joy Cheenath, both 30, were
roommates in BITS Pilani, where they majored in
information systems. Gupta worked with a
Ankit and Deepak
consultancy firm in Delhi after graduating in 2011,
while Cheenath became a software development
engineer at Amazon in Hyderabad.
Competitors Current Expected Valuation Comments if any

Vedantu, Toppr,
Meritnation,
Simplilearn, Khan
$16.5 billion
Academy,
Wonderschool and
Age of Learning

 Khan Academy,
TutorVista, Firefly,
$2 billion
Toppr, Bluprint and
iTutorGroup

Khan Academy,
TutorVista, Mockbank,
Embibe, Unacademy,
$12 Bn
Meritnation,
Simplilearn, Vedantu
and Wonderschool

BYJU'S, Khan
Academy, Toppr,
Rs 50 crore
Simplilearn, Vedantu,
Wonderschool
Quizlet, Kahoot!,
Gimkit, Socrative,
$31.5 mn
Formative, Classkick,
Nearpod