Group Presentation 

PRESENTED BY-
Vaishnavi Farkade
Rohith Krishna
KRG Consultants Sajid Sarwar
Private Limited Adarsh Kurian
Mayank Jindal
AMC INDUSTRY IN
INDIA
 Firms pooling funds from various
individual and institutional
investors and investing in various
securities

INTRODUCTI
Monitored by SEBI and AMFI
ON
AMCs are generally
distinguished by their assets
under management (AUM)
 MAJOR
PLAYERS
IN THE
INDUSTRY
 Savings Oriented Increasing Broad based

GROWTH Culture allocation to equity  growth 

DRIVERS
Composition of the Growing retail
savings pie  participation 
 AUM growth- ₹ 6.97 trillion in 2011,
to ₹36.59 trillion in 2021- 5-fold
increase in 10 years. 

Growth -18% YoY, CAGR- 14%. 

INDUSTRY
GROWTH
Next 10 Trillion AUM- 5 Years

Huge scope for industry to grow. 

MARKET SURVEY
 THE KEY OBJECTIVE OF THE MARKET RESEARCH IS TO
IDENTIFY THE BEHAVIORAL ASPECT OF THE CUSTOMER
WITH RESPECT TO THEIR INVESTING ACTIVITIES.

OBJECTIVE
S OF THE TO ANALYZE THE INVESTOR’S DECISION-MAKING PROCESS IN

MARKET
INVESTING WITH THE VARIOUS ASSET CLASSES.

RESEARCH
TO ANALYZE THE TREND, CUSTOMER PATTERN, CUSTOMER
EXPECTATIONS WITH RESPECT TO THE EXPECTED SERVICES
WITH THE FINANCIAL INSTITUTIONS 
 DATA ANALYSIS AND INTERPRETATION
Age

Profession

18-24 25-34 35-44 45-60 Above 60

Gender

Business Others Professional Income

Professor/Teacher Self Employed Service
Students

Male Female Others

 Use of Internet the most at present for Financial Services

Preference in Online Service

4

3.5

2.5

1.5

0.5

0
Personal Banking Mutual Fund's Investment Stock Market Trading and Insurance Product buying Filling Income Tax Filling Other Compliances
Investment Returns like GST, Wealth tax etc
 Where do you buy your Insurance policy?
40.00%

35.00%

30.00%

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
Offline Insurance Agents Banks/Financial Institutions Online Platform(Policy Bazar, Online Insurer(Acko, Renew We do not have any insurance
Cover fox, etc) Buy, etc) policy
 How do you make your Investment?

Investment Channels
40.00%

35.00%

30.00%

25.00%

20.00%

15.00%

10.00%

5.00%

0.00%
Mutual Funds-Offline Mutual Funds- Direct Plans of Mutual Stock Market-Online Stock Market-Offline
Agents/Financial Advisors Funds(Birla MF, HDFC MF, SBI MF, etc Platforms(Zerodha, Upstox, etc) Platforms(Motilal Oswal, Angel
Broking)
  
What influences you the most, when you do your investments / Insurance / Compliance?

Factors infl uencing Investment Decision

10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Professional Advisers Family and Friends your own understanding, Online Businesss News Channels Social Media
analysis and research Platforms(Zerodha,
Groww,etc)

High Low Neutral Very High Very Low

 Which factors given below motivates you to switch your financial service provider
/Platforms(s)?

3.7

3.6

3.5

3.4

3.3

3.2

3.1

2.9

2.8

2.7
Lower Charges Digital Capabilities/Online Services Door to Door Personal Service Expert Opinion from Professionals
 Which type of Investment you refer for Investment propose?
3.5

2.5

1.5

0.5

0
Direct Equity Market Bank Fixed Deposit Mutual Fund Gold/Silver/Other Real Estates Others like
Commodities Cryptocurrency , etc
 How likely are you to use digital advisory services for?

10000

9000

8000

7000

6000

5000

4000

3000

2000

1000

0
Mutual Funds' Investments Stock Market Trading and Investment Insurance Product Buying Filling Income Tax Returns

Likely Not Likely Neutral Very Likely Very Unlikely

 Rate the satisfaction level for the services you hired or would hire in future from a
Consultant/Professional

Trust

Service Charge

Tax Savings

Speed of Service

Ethics

2.9 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8

Series 3
 Preference

Would you prefer to

have all the services
(investments, Insurance
and Compliance) under
one roof / place (like
KRG, prudent
Corporate)?

May be No Yes
 CONCLUSION

People in the 18-35 age group are very knowledgeable and ready to adopt digital methods
when making investment decisions.

Most people over 40 are unaware of the digitalization of financial services, although they are
willing to take a step forward.

Trust in digital platforms is an important factor hindering people from making decisions.
Although digitalization is the future of the industry, awareness plays a vital role in its growth.

Therefore, if an organization wants to stand out in this field, it needs to prepare a best market
strategy, ensure more trust, and provide customers with the best service.
HDFC AMC

• HDFC Asset Management Company (HDFC AMC) is the investment manager to HDFC Mutual Fund (HDFC MF) the
largest mutual fund in India with total AUM of Rs.3955 billion as of March 2021, which is 14.17% of the overall AUM
• It has a diversified asset class mix across Equity and Fixed Income/Others. It has a countrywide network of branches
along with a diversified distribution network comprising Banks, Independent Financial Advisors and National
Distributors.
• The Company operates as a joint venture between HDFC and SLI. Currently HDFC Ltd, the holding company, owns
52.65% of the Company's equity share capital.
• HDFC AMC was incorporated as a public limited company on December 10, 1999 and obtained its certificate for
commencement of business on March 9, 2000. It was approved to act as an AMC for HDFC Mutual Fund by SEBI on
3 July 2000.
• The company has 227 branches throughout the country, with 1241 employees working. It also has around 70000+
distribution partners.
 SWOT ANALYSIS

STRENGTHS
•Company with no debt
•PAT CAGR of 24.59%
•Consistent market leadership position in the Indian Mutual Fund Industry.

WEAKNESS
• Inefficient use of capital to generate profits.
• The company has declining cash flow
• Promoter decreasing their shareholding.
 SWOT ANALYSIS
OPPORTUNITIES
• Low financial literacy and lack of awareness, unless addressed properly, will inhibit the industry’s
growth. 
 • Competition from another financial instrument
• High Momentum Scores 

THREATS
• Companies with high market cap, lower public shareholding
• Market risk is the risk that the value of an investment will decrease due to changes in market factors.
• Stocks with Expensive Valuations according to the Trendlyne Valuation Score
PEER ANALYSIS – HDFC
AMC
 Mutual Fund Industry

Mutual Fund QAAUM (Rs. Crore)

450000
415566.1
400000

350000

300000
269278.03

250000
228586.39

200000 182852.67

150000

100000

50000

0
HDFC Asset Management Company Ltd Nippon Life India Asset Management Ltd UTI Asset Management Company Ltd Aditya Birla Sun Life AMC Ltd
 Mutual Fund Industry

Market Share %
14.00%
12.60%
12.00%
11.19%

10.00%
10.00%

8.00%

6.00%
6.00%

4.00%

2.00%

0.00%
HDFC Asset Management Company Ltd Nippon Life India Asset Management Ltd UTI Asset Management Company Ltd Aditya Birla Sun Life AMC Ltd
 RATIO ANALYSIS

ROE %
35.00%

30.10%
30.00%

25.00% 23.90%

20.00%

16.50%

15.00%

10.00%

5.00%

0.00%
HDFC Asset Management Company Ltd Nippon Life India Asset Management Ltd UTI Asset Management Company Ltd
 RATIO ANALYSIS

Mkt Cap / AUM

0.18
0.17

0.16

0.14

0.12
0.12

0.10

0.08
0.08

0.06

0.04

0.02

0.00
HDFC Asset Management Company Ltd Nippon Life India Asset Management Ltd UTI Asset Management Company Ltd
 RATIO ANALYSIS

P/E
60

50.9
50

40 38.5

30
27.2

20

10

0
HDFC Asset Management Company Ltd Nippon Life India Asset Management Ltd UTI Asset Management Company Ltd
 RATIO ANALYSIS

EV/EBITDA
40

36.7

35

30
28.3

25

20.6
20

15

10

0
HDFC Asset Management Company Ltd Nippon Life India Asset Management Ltd UTI Asset Management Company Ltd
THANK YOU