EVOLVE

EVOLVE is a company located in Mansourieh Beirut, it maintains and

innovate IT programs.
The owner of this company is:
The company’s background:
DETECTING PROBLEMS:

1ST step:
The Vision of the company:
“Our vision is to expand and become a leading company in IT Solution
recognize all over the world”.

MISSION:
“ Our company is specialized in building and maintaining innovative IT
programs of high quality, by continuously improving our ideas, and
technology, in order to transform the requested input into goods and
services that will satisfy all customer’s needs”.
We strive to deliver the best quality in time; customer is our priorities so
we look for a long term relationship based on respect and honesty.
Our aim is to contribute in the development of the community through a
constant growth in both our product and company.”
VALUES:
A)Innovation:
Through a continuous innovation process we strive to improve our
services and products.

B) Integrity:
Our words are sincere and consistent with our actions.

C) Customer oriented:
Customers are our priority so our aim is to build a long term
relationship.

D)Highest standards:
We seek excellence by delivering the highest quality and value of
products and services.

E) Team work:
We believe that success can only be achieved by working more as
a team.

F) Responsibility:
We are held accountable for every action we take.

G)Transparency
Through authenticity and charity we interact with our customers
and deliver our services.
2ND step:

TARGET:
Age: 18- 45
Class: middle class
Category: Business people
Location: Beirut (Cities)
Out Target audience should be familiar with: social network face
book, website…
Also we prefer Company that have marketing department
Needs and wants of our customers: achievements, identity their
company, increase visitors to their web, promotes their products
and services
 3th step:

The Corporate Strategy

R FORMULATION

Year 1 3 objectives Importance scale

Objectives
E
Year 2
D
Year 3

S
STRATEGY Year 1
A
Year 2
E
Year 3

T A
Resources: existing/ SWOT: Existing/ Future: after the
needs implementation of the strategy

R IMPLEMENTATION

Detailed: action plan +

Contingency PLAN
C EVALUATION & CONTORL
A Indicators that will measure the success of the plan

KPI CSF
H
4th step:

To start implementing the corporate strategy we have to start with the companies objectives.

LEVEL 1 LONG-TERM

Objective Measures Timescale

Increase Profit 92,400$ 01/01/2010/-31/12/2015
Improve efficiency 42 projects 01/01/2010/-31/12/2015
Sales growth 274,680$ 01/01/2010/-31/12/2015
Increase market reach Lebanon USA Middle east 01/01/2010/-31/12/2015
Improve services Customer services 01/01/2010/-31/12/2015
maintenance and support

LEVEL 2 SHORT-TERM

Resources Increase capital resources by 01/01/2010/- 31/12/2015

50 %
Build reputation & positioning Improve our UNP 01/01/2010/-31/12/2015
Improve communication Reduce errors to 1/100 01/01/2010/-31/12/2015

LEVEL 3

Marketing campaigns 3 Events 5000 SMS 01/01/2010/-31/12/2015

Work shop & training Improve Creativity skills 01/01/2010/-31/12/2015
Bring Sales people 3 Sale girls
5th step:
STRATEGIES ARE:

Strategies (1/2) 

LONG-TERM 3-5 years

1. Evolve is able to pursue low-cost strategies and still enjoy higher profit
margins.
2. We are working on Focus Strategy because it will give us a unique posture
and help us to succeed.
3. Evolve from now to 5 years will try to penetrate in new markets and
channels by developing new links and affiliate, following market penetration
strategy
4. Also, we will try from now to 3 years to develop new product and services
to satisfy the need of our customers

Strategies (2/2) 

SHORT-TERM 1-3 years

1. Processing in a Joint Venture Strategy with other companies

2. Evolve need a littler bit Innovation strategy
6th step:

THE ACTION PLAN (Sample)

After determining the company’s objective we have to do an action plan that will make the
implementation easier by following every step.

I will give a one sample of this action plan that we gave the company.

For example one of our objectives is improving the service, how is this done?????

It is done either by reducing the errors or increases the speed of delivery therefore we have to
implement it in the action plan.

Objective: reduce errors  LEVEL 1

Reduce errors increase speed of delivery  LEVEL2

We take each one alone for example we take the REDUCING ERRORS 1/100 by training

Action required: A) bring training company

B) Rent a place

C) Research about the information

Role: Johnny

Start/ end date: 1/1/2010- 31/12/2015

Who can help: NBTS Company

Budget expenses: 2000$

Budget resources: financial 1500; loan 500(bcz of a good reputation)

7th step:
Scenario planning:
Scenario planning is a business tools help to predict the change in the external environment,
very reasonable based on External Environment PEST

Old ways of forecasting predict only one future, whereas in the new ways of forecasting we can
predict many futures.

New techniques are been used and one of them is the scenario planning. In the scenario
planning we take into consideration the factors that are going to affect the company. So now
we have found a new way to calculate the opportunities and threat and at the same time write
a scenario about it that shows all the consequences of a specific indicator and how would the
company react to each one. It is very similar to a contingency plan.

Sample:

The factors (THREATS) that are going to affect EVOLVE are:

- The stability of the government

- New technologies
- Telecommunication infrastructure
- Competition
- And the financial crisis

The range of variation in the scenario planning is: 1-------10

Its impact on the business is: 1---------------10

1. The stability of the government is: 5*9 = 45

2. The new technologies are: 6*8= 48
3. The financial crisis is : 3*4 = 12
Variable 1: is the new technology since it is the highest

Outcome 1 Scenario 1
Outcome 2 Scenario 2
 8th step:

SWOT ANALYSIS

STENGTH Weight Rate Score Weaknesses Weight Rate Score

Experience/ 3 7 21 Team Spirit 3 9 27
knowledge
Quality, prices 1 5 5 Bad management 2 7 14
Advanced 2 7 14 Capital/ financial 3 8 24
technology
TOTAL 40 - -65

GAP: Strength – weaknesses = 40 – 65 = - 25

Scale

Weight: 3: Very important Rate : 1 10

2: Important

1: Less important
9th step:

COMPETITORS ANALYSIS

Competition: Evolve VS 2pure

CSF = Critical Success Factors

Evolve 2pure
CSF Weight Rate Score Rate Score
Price 3 6 18 5 15
Feature 1 8 8 7 7
Graphic 3 5 15 8 24
Content 2 4 8 6 12
Total 49 58

Scale

Weight: 3: Very important Rate: 1 10

2: Important

1: Less important
 ACTION PLAN

10TH step:

Activities Actions Required Roles Start-End Who/What Budget Constraints Measurements

Date can help
Expenses Resources Before After
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Activity2: A:  A1
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B:  B1
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C:  C1
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Activity3: A:  A1
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B:  B1
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C:  C1
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Activity4: A:  A1
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B:  B1
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C:  C1
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Activity5: A:  A1
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B:  B1
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C:  C1
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