“HOW MIGHT WE” QUESTIONS

TURN YOUR PERSPECTIVE INTO HEADLINE YOU

INSIGHT OR PO R CURRENT
INT-OF-VIEW H
ERE
ACTIONABLE PROVOCATIONS

ight that:
E XA M P L E ss a n d yo u have the ins
AN sine
th e ice cream bu
in am
lse’s ice cre
a re
Imagine you
i n g s o m e one e
“Lic k
e r t h a n a h ug.”
e tend
cone is mor llowing H o w -M ig h t-We question
s:
re ate the fo
You might c Explore the
opposite:
e ment ice cre
am?
a ry-c o n fi n
solit
good: HMW make
Amp up the m ” of ice cream
cones?
:
HMW make
th e “t a n d e
ct first n a n assumption up?
e c re a m p a rlor the perfe Q u e sti o
a m w it h o u t a cone or c
an ic ice cre
HMW make HMW share
date venue? ntext:
lo g y fr o m insight or co
n a
Create an a e a therapy s
ession?
otions: his daughter m lik
Focus on em s h is lov e to HMW make
ic e c re a
father show
HMW help a
ream cone? say goodbye
? an element: e
with an ice c a m c o n e to Focus in on te th e d ri p ping of an ic
HMW design
an ice cre perience? y and celebra
s o rr y ” ice cream ex HMW amplif
“I ’m
HMW make
the cream cone?
extreme:
Take it to an g ice c re am experien
ce?
a mourn in
HMW make

AMP UP THE GOOD AND FOCUS ON EMOTIONS

TAKE IT TO AN EXTREME AND EXPLORE THE OPPOSITE

FLIP ASSUMPTIONS AND ANALOGY AND FOCUS IN