Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers
A cleaning product called
What is being advertised?
"Xtreme LPQ"
Cause it's easier to notice
Why is a different color used in the product’s
the name and to
name?
remember it
What hidden messages does the ad seem to These kind of activities
have? are just for women.
Yes, it does. This product
tries to convince me that
Does the advertisement use emotional appeal? If
if I buy the product I will
yes, how? If no, how could it?
have less problems in my
life.
I don't think so, because
this description doesn't
show me how the product
Is product’s description honest? Why or why not?
works, neither some
proofs about its
accomplishment
What do you think or conclude about the ad? The target of this ad is,
 mainly, housewifes and it
doesn't encourage me to
buy that product.

Fuente: SENA

Questions Answers
Mineral Water called
What is being advertised?
"LPQ sparkle"

Why is a different color used in the product’s 'Cause it's easier to

name? notice its name and
remember it
What hidden messages does the ad seem to If you drink their water,
have? you will haver a healthier
life
Yes, it does. This ad
Does the advertisement use emotional appeal? If makes me think that I
yes, how? If no, how could it? won't have a healthy life
while I don't drink "LPQ
sparkle"
No, it's doesn't. There are
Is product’s description honest? Why or why not? studies showing that
mineral water it's just...
Water.
What do you think or conclude about the ad? The target of this ad is,
 mainly, housewifes and it
doesn't encourage me to
buy that product.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.