Professional Documents
Culture Documents
1 Online Marketing Through Web: IT Business Process Management and Strategic Marketing
1 Online Marketing Through Web: IT Business Process Management and Strategic Marketing
x Affiliate Marketing
x Display Advertising
x Email Marketing
x Interactive Advertising
x Search Engine Marketing
x Viral Marketing
In 1898, E. St. Elmo Lewis developed a model which mapped a theoretical customer
journey from the moment a brand or product attracted consumer attention to the
point of action or purchase
St. Elmo Lewis’ idea is often referred to as the AIDA-model - an acronym which
stands for Awareness, Interest, Desire, and Action. This staged process is
summarized below:
Features:
Advantages:
x Reduced Cost
x Everything Is Measurable
x Brand Engagement
x Demographic Targeting
x Real-Time Results
x Easily Refine Your Strategy
x Long-Term Exposure