CHAPTER 3 - REASEARCH DESIGN

3.1. RESEARCH METHODOLOGY

The Research study is to find out the customers opinion and preference regarding the selected
airline agency Mubeen travels. As it is associated with the opinion and feelings of the customers
during the period of study, the type of research is descriptive in nature.

3.2 OBJECTIVES OF THE STUDY

• To know customer awareness of Mubeen Air Travels Business Associate.

• To identify customer views about Mubeen Air Travels.

• To find out improvisation methods of Mubeen Air Travels Business Association.

• To identify how to improve Marketing and retail channel of Mubeen Air Travels.

• To identify the relation between Mubeen Air Travels and agencies.

The research problem:

The research problem focuses to explore the insights and perception of the customers with regard
to their long standing thought and feel related to Mubeen travels.Hence, nature of the research is
descriptive. The area of the study is restricted to The area.Besides, the Indian online travel
Industry is also one of the facilitating factors for the popularity of air travel. Hence the
population for the study consists of people who travel in airlines.

3.3 SCOPE OF THE PROJECT

• The study was important because it is going to inform the management of Mubeen Air Travels
about customer perception and important feedback of customers.

• The study would be giving a clear idea about the market growth of Mubeen Air Travels and
their competitors in Chennai region.

• The study would indicate in which all the area the company want to concentrate to increase the
sales and market potential.

3.4 SOURCES OF SECONDARY DATA:

PRIMARY DATA: A primary source provides direct or firsthand evidence about an event,
object, person or work of art.
SECONDARY DATA: Refers to data that was collected that was collected by someone other
than the user journals, research papers, internet, library books.

3.5 LIMITATIONS OF THE STUDY

1. The respondents might not have done business with Mubeen Air Travels before.

2. The respondents might be biased.

3. The respondents were resisting much of their time to provide information.