Platinum Blonde Hair A DIY Guide - Sutton and Grove

10/25/2019 Platinum Blonde Hair: A DIY Guide | Sutton and Grove
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BEAUTY DIY
PLATINUM BLONDE HAIR: A DIY GUIDE

written by JILL November 25, 2016
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DIY Icy White Platinum Blonde Hair Tutorial
*This page contains a few a liate links.
For over a couple years now I’ve had platinum blonde hair.
I need to start this tutorial with a quick story about the journey I went on to get my hair where it is today. It started
to ask my (previous) salon to have them transform my long, brown locks into a short, platinum blonde hair angled
short I ended up NOT getting platinum, rather a very warm (pee) color. Three di erent hair stylists, and two di ere
ish blonde hair, but not the platinum blonde hair I wanted. No one was willing to go that light for me, which is fair
almost untouched brown hair had gone through the ringer.
So, being the resourcefully, savvy and determined person that I am, I took to Google and discovered that it wasn’t
thought it would be. I was needing to go from pee yellow to almost white and I was (and am not) a professional. So
questioning, I went to my local Sally’s Beauty store and I bought some developer, bleach powder, and toner and se
blonde hair that I wanted.
This tutorial is really just how I do my touch ups, but the process is quite similar (if not a bit easier) with doing a ful
Now before I really get into the details, I want to say this… I know my hair. My original color is medium brown and
bleach. I also know how much bleach my hair can handle now before it starts to get burnt (melt). So PLEASE be car
have on your hair before you proceed, and make sure to not get too sloppy with leaving it in too long either becau
went a bit too long and has paid for it with really weak hair in that area.
NOW for the goods….
To achieve this platinum blonde hair there are a few things that you will need. First, you need the following ‘ingred
other combo will work ne (except for the toner… the toner I would strongly suggest to use this one as it gets the b
to suggest a great trick I’ve found works well for both hydrating as well as helping control my mane when I’m doing
COCONUT OIL.
It’s one of the only oils that the bleach will penetrate through.
So I’ll share what I do, and the products I use with links below to where you can purchase them yourself… and as fo
developer (however I would proceed with anything more than 20 developer with caution…. since it’s easier to fry y
Okay..
THINGS YOU WILL NEED FOR DIY PLATINUM BLONDE HAIR

Coconut oil if you wish. Accept Read More
20 Volume Creme Developer

T18 Lightest Ash Blonde Color Charm Toner
Violet Prism Lites Lightener (Violet works well for hair that take
takes orange out…doesn’t OVERLY matter but I just found that m
with the violet)
Hair Color Mixing Bowl & Dye Brush
Duckbill Clips
HOW TO if you wish. Accept Read More
1. The rst thing you need to do is get a little bowl of coconut oil, warm it up a bit and they comb it through your h
comb. Make sure your hair is fully coated.
2. Part your hair into four sections like I have shown below. I’ve done it both ways, with and without doing this, and
helps to organize your hair.. and if you’re doing it yourself, it can get messy. (You could probably get it a bit neater
quickly.) NOTE:: I do two rounds of 20 volume developer bleaching, and what is shown in the picture below is after
much darker than this!

3. Now you have to mix your rst round of ingredient: Developer and Lightener. The developer is the peroxide tha
activate and essentially work.
Now depending on whether you get the mini packs or the big tub, there will be instructions as far as how much of
now and make it so it’s generally the consistency below.
4. This is the part where it will be a bit di erent from either doing your full head vs just roots, which really is just ho
The method for application is the same for both, you just start from one of the sections and work your way aroun
subjective (and I’ve tried both ways ) but I light to start with the top sections rst and then do the bottom last. I per
my front are covered well but honestly, it almost doesn’t fully matter. Then just work your way through, using the b
gather a straight, thin section of hair. Apply the mixture from root to end (and if you’re doing your roots, don’t cros
JUST ENOUGH to make sure it doesn’t leave a brown streak), and apply on both sides of the section.
NOTE: Leave the very wispy perimeter of your hair alone till you’ve gone through the rst two sections. The baby h
need to leave it on as long…I’ve learned this the hard way a couple times! lol
5. Once you’ve made your way through your sections, watch the clock and leave it on for no longer than an hour (o
on for.) Obviously, the rst sections will lightener sooner than the others, so just watch it and if need be you can w
to.
Then hop in the shower and wash that stu o , using only the shampoo for now.
I like to use my natural shampoo from Plaine Products you can read more about them HERE and you can purcha
shampoo or conditioner
This website HERE
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6. Now, this is going to depend on your hair. I’m going to guess your hair isn’t going to lighten completely the rst r
lot lighter than mine). I’ve always done two rounds of this process before I tone, and that’s just because I know I ca
without getting too burnt the rst round. You’re wanting a very pale yellow like the color of the inside of a banana,
got in the rst pictures, my hair was not light enough to get to the matching color. The toner won’t make it lighter,
some of the yellow tone and even out the color. So you’ll have to make a call on this. If you do do it a second time,
going to get too far, and if you’re really nervous there’s a method called Bleach Bath, which is combining 1/2-1 par
(the nal mixture of both developer and lightener). This ‘waters down’ the bleach. This is the method I did originall
didn’t overdo it.
So if you’re going to do it the second time, my suggestion is to wait a day so it has time to rest….. or if you are desp
myself for it, then throw some more coconut oil over your head and start the process over again, and wash it with
for the toner.
7. Now, this step is the nal step that will seal and make that pretty platinum blonde hair color shine. You need to
developer. Again, there are instructions on the measurement which I believe is a 2:1 ratio, but make sure to check
bottle of the toner, but this is because I mainly only do my roots and run a little bit through the rest near the end.
you can either use the full or half bottle. Mix it well until it turns into ubber/pudding consistency.
It will slowly turn purple, which is what you want, so don’t be alarmed.
8. Now, this is pretty straightforward to apply. Because your hair is a bit rough, apply it gently, but start applying fr
just roots covering your entire head. Like I mentioned above, it will start o clear but slowly turn purple as you kee
suggests. I normally leave mine on for around 15-20 ish minutes. What will happen if you leave it on for longer is y
hair… which is ne, because it does wash out after like two washes, but that’s not the greatest if you need to go ou
Around ve minutes left, I usually comb it through my whole head to lightly get an even coloring. Because the tone
whole head every time just so it’s not coloring the previous color, but it does brighten it up so I do it for the last v
9. Now, just wash it out, making sure to shampoo AND condition and then you’re done!!
I’m pretty careful now that I’ve been doing my own platinum blonde hair for over a year on my own. I sometimes g
usually just use uses
This website a double mirror
cookies and get creative.
to improve I do wantWe'll
your experience. to throw a caution
assume you're and disclaimer
ok with this, butthat
youI’m noopt-out
can professio
works for me, I don’t even know if I would bewish.
if you willing toAccept
do it on my friends
Read Morehead only cause their color is di erent t
ballsy and go for it, just make sure to ask the chicks at the beauty store any suggestions they may have, and just do
far, there’s no xing the damage.
I’m a real nut about keeping my platinum blonde hair shiny, smooth and as healthy looking as possible, and I like t
treatment, which is simply just applying warm coconut oil on my whole head before bed, (sleeping with a towel on
the morning.
Take caution and have fun!!
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Jackets videos.
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18 COMMENTS
AMANDA NUGENT
 February 15, 2017 - 4:35 am
This was a fantastic tutorial. Thank you! I have always been too scared to mix my own color, so I either
it done and STILL have never gotten this beautiful white blonde. Thank you thank you thank you!!! I did
in love.
SUTTON+GROVE
 February 20, 2017 - 4:26 am
So awesome, and glad to hear it worked out for you so well!! I’m sure you look great!
BROOKE BISHOP GRIGGS
 May 9, 2017 - 4:11 pm
What kind of shampoo do I use to make the bleach bath? Thanks!
SUTTON+GROVE
 May 12, 2017 - 4:33 am

Hi Brooke. You can use any type of shampoo it doesn’t overly matter whatever you use on a
do the 1/2-1 part shampoo to the 1 part bleach and developer mix!
CRYSTAL KEBA
 May 12, 2017 - 2:33 am
Hey! One question, if you are doing your second bleaching process the same day instead of waiting, af
the second bleaching?
SUTTON+GROVE
 May 12, 2017 - 4:31 am
Hi! Yes I usually dry it and then reapply the coconut oil. I treat it as if I was nished (just witho
conditioner and dry it. Then reapply coconut oil and go at it again. I would suggest to wait ab
scalp cool down, but I’ve done it right away too so it’s up to you!
Good luck.
CRYSTAL KEBA
 May 12, 2017 - 5:18 am
Thank you!
MARIAYURENA
 June 5, 2017 - 9:32 pm
Hi!!! great tutorial for me, very honest about how bleach the hair and I appreciate it.
I never had ‘t use coconut oil, so now I’m going to use it, I love my healthy hair. Can I use the coconut o
I’m a level 4, very very dark hair and I went to my platinum blonde very slow with my hairdresser and n
bleach my roots. I don’t need twice time to bleach my roots because in the rst round I have white roo
(blondme premium lift 9+) with 20 vol about 30-35 min and I don’t need a toner in my roots, sometime
have a little pale yellow. I would like to use the T18 but I’m so scary because in some pictures from oth
purple hair. I think it’s depends how long you leave it in your hair, right?… I was thinking use the toner
a yellow brass in all my hair, maybe it’s not enough. What do you think?. Have a great week and huges
much…
https://uploads.disquscdn.com/images/9e630de725e262d160b12ec414968 5878225f952ba6e3d565b
https://uploads.disquscdn.com/images/3f52c8a77bf101199886234259aef989e968da3 4a82f74591b2
CHLOEE BEST
 July 1, 2017 - 4:14 pm
Hi Jill! Your post may have saved my life and my wallet!! I was even scheduled to get my hair done nex
get my hair like this for a while now and several stylists kept saying it would be hard, expensive, etc. so
did it last night.
I do have a couple questions! My hair is longer than yours and I had to try to color the whole head. So
could happen. How long should I wait to wash it to get the purple out? Also, have you ever had to tone
some parts near the ends aren’t as bright. Would it harm it to wait a few days and then tone it again?
Thanks again!!
SUTTON+GROVE
 July 5, 2017 - 11:24 pm
Hi Chloee! That’s so great you were able to do it successfully and I’m happy it saved your wal
To answer your questions… the purple usually washes out whenever you usually wash your h
however long you wait to wash it (I wash mine ever other day) and it will slowly fade out.
For the long hair and re toning question.. I would say you could re do it, however I would wai
at least) just because you put your head through so much already, and the toner is like a per
on it again is like another processing. However, I’d say go for it if you want to try and lighten y
again maybe try and grab a 10 Developer to use with the toner (not sure if I have that written
started to do now which is a bit less harsher on the head.
I would also recommend buying a purple shampoo. I use mine at least 2 times a week….. wh
don’t know. I do notice it keeps it bright near the rst few weeks of me toning it.
But yah play around with it , and dont’ be worried about the purple, it fades always after 1 or
it’s doing it’s job well!
Hope that helps…. let me know if you have any other questions. Jill
FOREVERMISSINTREY
 July 7, 2017 - 4:21 pm
I have a situation a catastrophe . I have colored my hair the blackest black for the past 15 years.
bleaching process from a box . Three boxes later my hair was like straw and melted. I lost about 3-4
put a pink/purple semi permanent color on it and let it fade. Its been 2 months and I’m ready to bleac
well you can imagine how it looks and feels. Straw and snaps very easily. What would you recommend
FOREVERMISSINTREY
 July 7, 2017 - 4:23 pm
Forgot to enclose…I do a deep intense treatment 2x a week, sleeping with it in, and wash my
shampoo and conditioner. Hair still feels dry and brittle.
TERESA TAYLOR
 August 12, 2017 - 10:31 pm
Hi. I also did blackest black permanent dye for about 15 years, then decided I wante
THOSE YEARS of permanent black dye out! It IS POSSIBLE. It does not take as long a
maybe 2-3 months? And believe me, I would’ve done it faster if I could, but with all t
2 or 3 months. If you are still wanting questions answered, I can help you. Be prepa
yellow hair in between bleachings though! haha! If you are still needing help, reply t
CAN BE done.
KATHERINE
 October 13, 2017 - 3:05 am
I realize your comment is a bit old now, but on the chance you have not proceeded
If you have permanent black color in your hair (especially years of it), you really wan
attempting to bleach; it will help remove some of the black dye with less oxidative s
using a semi, it likely isn’t a bad idea.) I know YOU might be ready to bleach and ton
sound like your hair is . . . losing 3-4” is serious business and you say it still feels like
want is over-processed hair that’s falling out or too fragile to bleach to an “acceptab
Recs (& some info/ref below):
• Consider Olaplex 3 (post-chemical treatment from salons) for deep condition mas
• Fortifying shampoos (ammonium + sodium lauryl/laureth sulfate-free) + condition
→ Don’t over-wash if not oily
→ Look for hydrolyzed aminos, peptides, keratin, proteins (may not see “protein,” s
protein) in both/all products
→ Try OGX, Renpure, Clairol Organic, Hask, Not Your Mother’s, L’Oréal Pro if looking
• Avoid wrapping hair in towel or rubbing—gently shake out with ngers, squeeze e
pulling), pat roots and squeeze ends with micro ber or old cotton shirt
• Avoid hot tools + blow drying!
→ Make sure to properly prep hair with thermal protectant if necessary
• Try leave-in conditioner/oil/serum with coconut oil and dimethicone
→ I believe OGX makes a shine serum (likely easiest way to avoid overdoing oil + dim
→ Apply after hand dried (to minimize drying/wearing e ect of air evaporation + oil
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→ Distribute wish. evenly
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→ Also use to detangle from bottom–up when dry

→ Use soft paddle brush (boar recommended) if not washing daily to distribute oils
• Wait until your hair feels remotely normal again (smooth ends!)
• Use a color remover if still necessary
• Use beauty supply store products vs. boxed for more control
→ Use a high quality bleach if you want to be extra careful (e.g. Wella, Schwarzkopf)
supposed to be gentler and e ective; tubs are generally harshest (but popular)
• Don’t wash for 1-3 days before bleaching + use coconut oil (as recommended)
• Wait at least a week+ between bleachings/treatments, if possible!
• Minimize damage with a product like this: http://www.sallybeauty.com/ion-color-b
→ Similar to Olaplex 1+ 2 (enough to mix with each application of bleach, toner, dye
→ Note that it requires an increase in developer volume—I wouldn’t buy any strong
whatever Wella requires (if it’s 10vol, buy 10 and mix extra 30+10 equally)
• Consider giving your hair a break—and yourself exibility—by using a color-depos
mixing a color-safe conditioner with Manic Panic +/- Pastelizer
I came across this review and found it helpful: https://www.ncbi.nlm.nih.gov/pmc/a
tl;dr.
• Outermost cuticle layers: lipids (oils=water resistant)/fatty acids (acids=pH7) residu
negative charge—anionic) = frizz, potential tangling, friction.
→ Amphoteric and nonionic (listed in article) are safest. // Side note: Not all alcohols
The worst of the anionics are the sodium and ammonium lauryl/laureth sulfates, w
• Conditioners use primarily silicones (esp. dimethicone) to restore hair hydrophobi
improve manageability/appearance. Single amino acids or chains (peptides and pro
in hydrolyzed/low-molecular form provide protection.
→ Molecular size determines whether ingredients penetrate the cortex or the cuticl
a ecting existing keratin. Healthy hair has a “natural pH” value of 3.67 (less if damag
cationic conditioners.
→ Following oils e ective at preventing sorption uniquely: coconut (penetrates cort
mineral and sun ower (do not penetrate, not water soluble, provide slip); Brazilian
Butters made texture di cult. Limited research on Argan oil.
JENN BARTEL
 August 19, 2017 - 9:26 pm
Hi! This is super helpful! I keep my hair platinum too, and the way I usually do my roots is two rounds
generally works pretty well and keeps me from melting my roots (because I leave it on for so long). Alt
toning it, which usually takes me about a week with toning shampoos to get my desired white color. I w
do the last step you do (which is the toner and developer) after I do the two rounds of Loreal Feria to g
your hair completely before applying the toner?
Thank you!
SUTTON+GROVE
 August 19, 2017 - 9:38 pm
Hi Jenn,
I think it would work ne if the bleach you have doesn’t have its own toner. I actually am goin
and just picked up some toner and developer the other day and toned it. So ya I’d say forget
color just go grab the wella t-18 and 10 volume developer (its less hard on your hair than 20
beauty and throw that in for 10-15 min. You don’t have to have dry hair no, I usually just get
and blow dry it a little. If it’s too dry the product will actually be more intense and then your h
ne. And I would say use the full bottle of toner this time and see how much product you nee
and didn’t need a full bottle of the toner so next time I wanna tone my whole head I’ll just do
how much you need.
Hope that helps!!!
KARINA CUTLER-HERRON
 December 23, 2017 - 9:44 am
hi, if i do the Bleach Bath, how long do i leave it on?
LADELALA
 January 4, 2018 - 9:58 pm
Hello! Your hair color is gorgeous and exactly what I’m on a mission to do! I did 2 rounds of bleach a co
and purple shampoo was mildly satis ed but no where close to platinum, I was left with yellowish hair
Wella Toner 14, my hair is de nitely a lighter shade and looks even better. It’s now a light buttery colo
more bleach baths should I try, or should I wait a couple weeks and try another round of bleach? I gav
time so I will de nitely go in w coconut oil next time! I may try the t18 soon and see what I get with tha
temporary on me, as in not even 2 weeks and the yellow creeps back. Any suggestions would be very
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A Conscious Lifestyle, Travel & Fashion Blog