COMMUNICATION COMPETENCE
A Critical Dimension of Good Communication
• Good Communication is Competent Communication
Communication competence is essential to satisfy fundamental human needs
(Communication and survival):
o Safety – the need to feel protected from dangers, difficulties, and privations that
threaten our physical well-being
o Security – the need to feel relationally accepted, cherished, and unconditionally
loved by others
o Self-efficacy – the need to feel that we’ve impacted our world in a way that
makes a difference through our own unique capabilities
o Significance – the need to feel appreciated, respected, and esteemed by others for
our worthwhile contributions
Only cooperation accomplished through communication can satisfy our fundamental
needs
o If we don't communicate, then we will die – physically or psychologically
• Core Components of Competent Communication (Spitzberg & Cupach)
Appropriate for
Knowledge
Relationships
Skill Competent
Passion Communicator
Effective
Compassion
Content
Four prerequisite factors or ingredients for competent communication
o Two interconnected capabilities:
Knowledge – know what to say
Skill – know how to say it
o Two interconnected motivations:
Passion – care about what to say
Compassion – care about who it’s said to
Two characteristic outcomes or results of competent communication
o Relational appropriateness – satisfies our expectations
Social expectations – common to cultural context
Interpersonal expectations – unique to relationship
Conflict management expectations – rules of engagement
o Content effectiveness – accomplishes my goals
Instrumental goals – winning your cooperation to achieve what I
desire
Self-presentation goals – getting you to see me the way I want to be
seen
Relational goals – developing the kind of relationship with you I
hope for
• Dual Dimensions of Competently Communicated Messages
Two dimensions of every message: relationship and content
A communicator can focus on neither, either, or both of these dimensions when
communicating
frank high competent
Content
low high
Relationship
fearful low friendly
Practical application – competent communicators think before they speak:
o Frank – think about how our relationship should govern and guide what is said
o Friendly – think about how my goals can be clearly and convincingly articulated