Email Marketing

When you start sending different types of content to a list of subscribers using
email, you are doing email marketing. It is not just used for lead generation. You
can use it as per your business needs.

Why Email Marketing is important?

An email has a wider reach than any social media platform.

When it comes to being visible on Facebook & other feeds, the chances are less as
users can limit what they see on their feeds, but 90% emails get delivered to the
intended recipient’s inbox.

According to recent numbers, the average CTR from an email campaign is almost 3% of
the total recipients.

An email campaign can be easily integrated with the rest of the communication
channels you use (push notifications, SMS).