Objectives:

1. To help you understand the Facebook metrics

2. To guide you through on how to measure your content success through Facebook
analytics

10 Important Key Metrics on Facebook

1. Overview
- Tells you how your page is doing
2. Likes
- Where your page likes came from
3. Reach
- What your reach is & what factors affected it
4. Page Views
- Who viewed which section of your page
5. Actions on Page
- What people did on your page
6. Posts
- How well your posts are performing
7. Events
- How successful your even pages are
8. Videos
- How well your videos are performing
9. People
-Who liked, saw, or engaged with your page.
10. Messages
- How well you responded via Messenger.

1. Overview
How your Page is doing?

Sections:
a. Page Summary
- The Page Summary section shows you the key metrics of your Page for the last
seven days, such as Page Likes, Post Engagement, and Reach.
b. Your 5 Most Recent Posts
-This section shows you the key information of your latest five posts — published
date and time, post caption, post type, targeting, reach, and engagement.v
c. Pages to Watch
-It gives you a quick comparison of your Page with a few other Pages you want to
watch.

2. Likes
Where your Page Likes came from?

Sections:

a. Total Page Likes as of Today

-Shows you the overall trend of your Page Like
b. Net Likes
Informs you the daily growth of your Page Likes and breaks down the proportion of
(organic or paid) Likes and Unlikes your Page receives.
c. Where your Page Likes Happened
-Tells you where your Page Likes came from, such as directly from your Page, from
your ads, or Page suggestions that Facebook serves to users.
3. Reach
What’s your reach and what factors affect it

a. Post Reach
- Shows you the number of people your posts have reached (organically or through
promotions).
b. Reaction, Comments, and Shares

c. Reactions
- This are the sentiments of your posts.

d. Hide, Report as Spam and Unlikes

- “Hide Posts”, “Hide All Posts”, “Report as Spam”, and “Unlike Page” are
considered as negative feedback.
e. Total Reach
- The number of people who saw any activity from your Page such as your posts,
posts to your Page, ads, mentions, and check-ins

4. Page Views
Who viewed which section of your Page

Sections:

a. Total Views
-The number of times people viewed your Page
b. Total People who Viewed
-The number of people who have viewed your Page
c. Top Sources
-Shows the top five traffic sources that have directed people to your Page.

5. Actions on Page
What people did on your Page?

The Actions on Page tab allows you to understand what people do when they are on
your Page.

Sections:
a. Total Actions on Page
- Shows you the number of actions people have taken on your Page.
b. People Who Clicked Action Button
- Show you the number of people who took the respective actions on your Page.