Objectives:

1. To help you find and connect to your targeted prospects the right way
2. To educate you on how the social selling works in LinkedIn

The new way of selling – The omni channel way

1.Social Networks
2.Digital referrals
3.Sales Artificial Intelligence
4.Text
5.Digital Video
6.Buyer engages you

6 Phases to transforming into modern seller

1.Mindset
2.Brand
3.Find & Engage
4.Connect
5.Feed
6.Cadence

Mindset
Marketing mindset is putting yourself in the customers' shoes and trying to think
like a customer. To find the customer, become the customer.

Brand
-Establish a personal presence online with a strong social proof which drives your
prospective buyer to engage with you.

Find & Engage

- Find and engage with your buyers sharing valuable and actionable insights to
address their painpoints and solve real business problems.

Connect
-Connect and network with target buyers and build a meaningful relationship.

Feed
-Feed or nurture your network with valuable content to help them on their journey
and create further engagement.

Cadence
- Develop a daily, weekly, and monthly set of digital selling activities to drive
more conversations and engagements.

LinkedIn social selling triggers

1, Profile viewed
2. Invitation to connect
3. Your invitation to connect is accepted
4. LinkedIn blog post is liked by a contact

Goals of LinkedIn Connection:

- To Educate
- To Help
- To Build a relationship
- To Drive sales
- To Refer or be referred
- To Build your personal brand

LinkedIn connection request rules

Personalize Invite
- Don't use dry and robotic template. Do some research about your prospects and
personalize your invite!

Incorporate content for engagement

-Offer Value- state their pain, use your content to address their problem and
offer business solutions.

Drive to call to action or question to create engagement

- Ask for their opinion & Ask them to do something