ONLINE SHOPPING EXPENDITURES AND CONSUMER BEHAVIOR OF MLLENIALS

Generally, this study will determine the online shopping expenditure and consumer buying
behavior of millennial. Specifically it will answer the following qustions:

1. How may the profile of the respondents be described in terms of:

1.1 age
1.2 sex
1.3 civil status
1.4 highest educational attainment
1.5 occupation
1.6 monthly income?
2. How may the online shopping expenditure of the respondents be described in terms of:
2.1 preferred online apps
2.2 types of products
2.3 frequency of buying
2.4 estimated budget

3. How may the consumer behavior of the respondents be described?

3.1 habitual

3.2 variety seeking behavior

3.3 complex buying behavior

4. What are the problems encountered by the respondents in online shopping?

5. Is there significant relationship between the profile and online shopping expenditures of the
respondents? (Relationship bet profile and online shopping expenditures)

6. Is there significant relationship between the profile and consumer buying behavior of the
respondents? (relationship between profile and consumer buying behavior)

Null Hypothesis

1. There is no significant relationship between the profile and online shopping expenditures of the
respondents?

2. There is no significant relationship between the profile and consumer buying behavior of the
respondents?

Theoretical Framework

This study will be anchored in the theory of consumption of Keynesian (1989). (Discuss how will
you use the theory to your present study.)

Conceptual Framework
 This study is conceptualized with the use of Keynesian Theory (Discuss)

Research Paradigm

Profile of the Respondents

1.1 age

1.2 sex

1.3 civil status

1.4 highest educational Online Shopping Expenditures

attainment 2.1 preferred online apps
1.5 occupation 2.2 types of products
1.6 monthly income? 2.3 frequency of buying

2.4 estimated budget

Consumer behavior of the

respondents

3.1 habitual

3.2 variety seeking behavior

3.3 complex buying behavior Problems Encountered