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  • Advtg Principles - 6 Creative Advertising PDF

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    This document outlines 5 questions from Chapter 11 on creative advertising for a course requirement. Students are instructed to choose two questions and provide complete and concise answers. The questions cover defining creative advertising and how it leads to big ideas, characteristics of creative people and their process, key elements in creative strategy, parts of a creative brief, and how creative advertising relates to effectiveness.

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    Advtg Principles - 6 Creative Advertising.pdf

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    This document outlines 5 questions from Chapter 11 on creative advertising for a course requirement. Students are instructed to choose two questions and provide complete and concise answers. The questions cover defining creative advertising and how it leads to big ideas, characteristics of creative people and their process, key elements in creative strategy, parts of a creative brief, and how creative advertising relates to effectiveness.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    32 views1 page

    Advtg Principles - 6 Creative Advertising PDF

    Uploaded by

    GB
    This document outlines 5 questions from Chapter 11 on creative advertising for a course requirement. Students are instructed to choose two questions and provide complete and concise answers. The questions cover defining creative advertising and how it leads to big ideas, characteristics of creative people and their process, key elements in creative strategy, parts of a creative brief, and how creative advertising relates to effectiveness.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    COURSE

    REQUIREMENT

    CREATIVE ADVERTISING


    INSTRUCTIONS: Choose two (2) questions. Provide complete, clear and concise answers.


    Chapter 11: The Creative Side of Advertising.
    (1) Define creative advertising and explain how it leads to the Big Idea.
    (2) Describe the characteristics of creative people and their creative process.
    (3) Identify key elements in creative strategy.
    (4) Outline the key parts of a creative brief.
    (5) Explain how creative advertising relates to advertising effectiveness.

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