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  • Instructions: Chapter 3: Advertising and The Marketing Process

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    This document outlines the course requirements for an advertising background, planning, and strategy course. Students must choose one question from each of two chapters and provide a complete, clear, and concise written answer. For chapter 3 on advertising and the marketing process, questions cover defining marketing and advertising's role, explaining the marketing concept, and outlining advertising's relationship to marketing tools. For chapter 6 on how advertising works, questions cover communication models, how the advertising communication model works, the message reception and response process, and key factors in brand communication.

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    Advtg Principles - 1 The Advertising Players

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    This document outlines the course requirements for an advertising background, planning, and strategy course. Students must choose one question from each of two chapters and provide a complete, clear, and concise written answer. For chapter 3 on advertising and the marketing process, questions cover defining marketing and advertising's role, explaining the marketing concept, and outlining advertising's relationship to marketing tools. For chapter 6 on how advertising works, questions cover communication models, how the advertising communication model works, the message reception and response process, and key factors in brand communication.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    21 views1 page

    Instructions: Chapter 3: Advertising and The Marketing Process

    Uploaded by

    GB
    This document outlines the course requirements for an advertising background, planning, and strategy course. Students must choose one question from each of two chapters and provide a complete, clear, and concise written answer. For chapter 3 on advertising and the marketing process, questions cover defining marketing and advertising's role, explaining the marketing concept, and outlining advertising's relationship to marketing tools. For chapter 6 on how advertising works, questions cover communication models, how the advertising communication model works, the message reception and response process, and key factors in brand communication.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    COURSE

    REQUIREMENT

    ADVERTISING BACKGROUND, PLANNING & STRATEGY: THE ADVERTISING PLAYERS




    INSTRUCTIONS: Choose one (1) question under each chapter. Provide complete, clear and
    concise answers.


    Chapter 3: Advertising and the Marketing Process
    (1) Discuss and define marketing and how advertising relates to marketing strategy.
    (2) Explain the marketing concept.
    (3) Outline the four tools of marketing and explain advertisings relationship to them.
    (4) Describe the role of the advertising agency,its organization,and its compensation
    method.


    Chapter 6: How Advertising Works
    (1) What are the components of a basic communication model and how does it differ from
    an interactive model of communication?
    (2) Explain how the advertising communication model works.
    (3) Outline the Message Reception and Response process.
    (4) Summarize the key factors in brand communication.

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