Professional Documents
Culture Documents
ABLAN
Mobile Phone No. +63 917 624 2460 / edwardjoseph_ablan@yahoo.com
Home Address: No. 57 Evangelista St., BF Executive Village
UBFHAI, BF Homes, Paranaque City, Philippines
Objective: To create value and recognition in a challenging and competitive environment where my expertise and
skills in business management, marketing and sales, business development, operations, process management and
systems development could translate to operational efficiencies and financial excellence for the company.
Summary Statement:
Edward Joseph Ablan has set core skills and competencies in marketing, sales and operations with more than 20
years of experience in the field of managed care and health care services as well as banking and food industry. He
was President & COO of Unishield Healthcare, a Health Maintenance Organization (HMO) that he established from
end to end. He was responsible for leading the development and execution of the company’s short and long term
strategies with a view to creating shareholder value. He was ultimately responsible for all day-to-day management
decisions, and for implementing the company’s plans.
Prior to his stint in the DALTA Group of Companies, Edward was involved in the management of corporate clients at
Fortune Medicare Inc. Edward also spent two (2) years as Department Head/OIC-Division Head in one of the largest
banks in the Philippines where his competencies in marketing, sales and operations drove a milestone as he headed a
successful personal loans product in the market. However, a major portion of his career has been focused on health
care services. His experience and expertise in the health care industry were gained from the roots of financial
services giant Philamlife/AIG where he was rigidly trained to handle process management, systems development and
corporate support services. Since then, he has provided strategic leadership in the development and pilot
implementation of specific projects and corporate products and services.
Recently, Edward joined a group of individuals from varied industries with substantial and considerable expertise in
their respective fields. The group’s services were procured by a realty corporation with extensive presence and
substantial operations in the Negros Province. The group served as a Project Management Team (PMT) with the
objective of rehabilitating the corporation’s operations, marketing and sales. As well as to serve as an overseer of the
Local Management Team (LMT) in a director level capacity. He served as the PMT’s and the LMT’s finance and
administration head.
Professional April 2019 – Present Regcris Group of Companies
Experience
Business Unit Head – Director for Recruitment & Documentation
Assessed the current state of SRDC’s Bacolod and Iloilo office’s general operations with
particular emphasis on finance
Developed, proposed and initiated corrective measures on organizational structure,
business processes and documentation(s)
Initiated development of business process systems and apps
Evaluated current pricing methodologies and initiated changes that incorporated some
actuarial risk assessment/management based on principles of the financial intermediary
industry
Developed a simple excel pricing tool for management
Prompted a review and updating of government institution required documentation and
licenses
Reviewed and corrected sensitive and critical business policies, systems and procedures,
initiated proposed changes to the same
Provided cost and revenue projection(s) per development site
Coordinated extensively with the marketing and sales counterpart for the development
of sales initiatives and promotions as well as the complete budgeting of such
Responsible for the overall profitability and sustained operations of the company
while ensuring the highest standards in service delivery, as follows :
Planning
Creates annual operating plans that support strategic direction set by the board
and correlate with annual operating budgets; submits annual plans to the board
for approval
Collaborates with the board to define and articulate the organization’s vision and
to develop strategies for achieving that vision
Develops and monitors strategies for ensuring the long-term financial viability of
the organization
Develops future leadership within the organization
General Management
Financial Management
Oversees the development of annual expense budgets and sales targets that
support operating plans and submits budgets for board approval
Strategically manages the organization’s resources within budget guidelines and in
accordance to current laws and regulations
Ensures that all accounting practices and procedures are I compliance with the
Generally Accepted Accounting Procedures (GAAP)
Provides prompt, thorough and accurate information to keep the board
appropriately informed of the organization’s financial position
HR Management
Strategic Development
Oversee design, delivery, execution and quality of programs, products and services
Oversee systems development and IT management
Stays abreast with current industry trends related to the organization’s products,
services and needs while anticipating future impact on the organization
Collects, evaluates and analyzes information that measures the success of the
organizations programs and initiatives and adapts accordingly
ACCOMPLISHMENTS
Oversees the marketing and servicing operations of the group with regard to
corporate accounts management
Conceptualizes and implements strategies to increase brand awareness in the
corporate market
Designs/streamlines administrative and servicing processes in accordance to
specific market needs
Conducts needs analysis for large corporations in terms of medical services
requirements and ensures that these needs are addressed
Works with the COO in streamlining all processes within the entire company from
marketing, sales, underwriting, administrative services to medical services, both at
the clinic and hospital provider levels
ACCOMPLISHMENTS
Developed a structured, formal and professional direct sales team that focuses on
corporate accounts
Built up the private sector corporate clientele of FortuneCare, currently valued at
Php 100MM++
Established a broker market and portfolio for FortuneCare that subsequently spun
off to a separate distribution channel and department
Retail Sales Department Head and concurrent Personal Loans Division Officer-in-
Charge (OIC)
Supervises the daily operations of the department to ensure that targets are met through the
generation of new business and efficient management of personal loan accounts in accordance
with established Bank policies and within the desired turnaround time.
Strategy formulation
Plans, develops, strategizes and recommends the targets, business plans, policies,
programs, activities, and special projects to be undertaken by the department.
Sales generation
Ensures that the Department’s targets for the year are met through the generation of
new business and efficient management of personal loan accounts in accordance with
established Bank policies and within the desired turnaround time.
Monitors volume of sales in terms of amount generated and actual number of business
activities vis-à-vis target production.
Entertains inquiries and concerns from clients, and ensures that these are properly
addressed within the desired turnaround time.
Monitors, analyzes and reviews market trends and research on the products of
competitor banks. Proposes promotions and sales advertisements to ensure
marketability of the Bank’s products.
Develops new products and recommends product improvements to ensure
competitiveness in the market.
Operations
ACCOMPLISHMENTS
Sales
Best Sales Business Unit for 2004 with record Retail Sales Production of 1.12B
Process
Marketing Officer
Prepared standard and customized proposals and quotations for prospective corporate
clients
Designed hybrid plans that integrated multiple financial and medical benefits
Conducted product presentations and training
Participated in government bidding for medical benefits
Awarded 3rd Top Producer in 1994
Awarded 2nd Top Producer in 1995
Awarded Top Producer for 1996 and 1997
Shift Manager
Responsible for the day-to-day (shift) floor operations of McDonald’s Makati Cinema Square.